Canadian FIFA World Cup 2026™ travel trends, revealed

As excitement builds across Canada for FIFA World Cup 2026™, travel planning is already well underway. With an estimated 350,000 visitors¹ expected to arrive in Toronto and Vancouver this summer, demand is rising early—particularly for domestic matches. New Airbnb data offers a first look at how Canadians fans are planning their World Cup trips, with families and groups booking shared stays to experience the tournament together, and Gen Z travellers showing strong interest in travelling in groups and maximizing their stays.

Affordable stays still available near the action in Canadian host cities

Across host cities, a significant percentage of available listings are priced under $500 CAD² per night, and early booking trends show guests are gravitating toward stays within this range³. We’re also seeing that a notable share of available two-or-more bedroom listings are less than $500/night⁴ offering more space and better value for fans and families who want to stay together. Based on current Airbnb data⁵:

• Toronto: 85 per cent of available listings are priced under $500 per night with a significant percentage of bookings to date also under that price point. For group travel, 67 per cent of available two bedroom or larger listings are under $500 per night with a significant percentage of bookings to date also under that price point.
• Vancouver: 70 per cent of available listings are priced under $500 per night with a significant percentage of bookings to date also under that price point. For group travel, nearly 50 per cent of available two bedroom or larger listings are under $500 per night with a significant percentage of bookings to date also under that price point.

As an Official FIFA World Cup 2026™ Supporter, Airbnb is helping host city residents earn additional income by listing their space during the tournament. According to a recent Deloitte study⁶, Airbnb hosts in and around Toronto and Vancouver are projected to welcome approximately 61,000 guests, helping absorb demand beyond traditional hotel zones and spreading visitor spending into local communities ultimately generating an estimated $540 million in GDP across Canada.

Domestic matches driving the most demand among Canadians

Overall, guests from Canada, the United States, and United Kingdom are driving the most searches for stays surrounding the match dates⁷. Among Canadians, demand has been strongest around domestic matches—particularly in Vancouver. Below are some of the matches that have driven the highest demand by Canadians for stays on Airbnb, along with the countries generating the most searches for trips during the tournament:

Canadians are also searching during World Cup matches in other countries. Some of the host cities seeing the biggest World Cup travel surge in searches by Canadians include Monterrey and Guadalajara in Mexico as well as Kansas City in the U.S.¹⁰

“As Canadians plan ahead for FIFA World Cup 2026™, many are looking for affordable places where they can stay together. By opening their homes, Airbnb hosts—both new and long-time—are helping meet demand, welcoming fans from around the world, and showcasing the warmth and hospitality Canada is known for.”

Hannah Parish, Country Manager, Canada

Families and groups drive early travel demand

Our data reveals that the World Cup is drawing families and groups from around the world to participate in this once-in-a-lifetime opportunity. In fact, families and groups account for more than half of World Cup trips by Canadians, to date¹¹.

• Among Canadian families booking for the World Cup, San Francisco is the most popular host city they are travelling to, with Seattle, Miami and Vancouver also seeing high demand¹².
• Two-night stays are most common among this group, representing over 30 per cent of bookings, followed by four- to five-night stays (nearly 20 per cent)¹³. 

Gen Z fans are travelling the distance, together 

The tournament is proving especially popular with younger travellers. A closer look at their travel patterns reveals a strong interest from international Gen Z guests, and a preference to experience the World Cup together in groups:

• Gen Z guests account for more than 15 per cent of bookings made by Canadians, with nearly half travelling in groups, reflecting the social nature of World Cup travel¹⁴. 
• Los Angeles, Houston and Miami rank highest among destinations for Canadian Gen Z travellers, of which the majority are booking two-or-three night trips¹⁵.
• International interest across all host cities is also notable, with London and Glasgow emerging as leading origin cities for Gen Z guests, followed by Tokyo and Los Angeles¹⁶.