Toronto and Vancouver hosts welcomed the world during FIFA World Cup 2026

Just weeks after the biggest sporting event in history concluded, Airbnb — Official Tournament Supporter of the FIFA World Cup 2026™ — is sharing new data on the record-breaking impact of the tournament for hosts in North America. The new data shows that the FIFA World Cup was not only our biggest-ever hosting event — it also generated more earnings for hosts than any event in our history.

Canadian hosts welcomed the world, and earned extra income while doing so 

Millions of guests from 196 nations checked in to Airbnbs during the FIFA World Cup across 16 host cities in Canada, Mexico and the US¹. 

Here at home, Toronto welcomed guests from 156 countries, led by England, Panama and Germany. Among all host cities, Toronto was second only to New York/New Jersey for the number of nations represented among Airbnb guests².

Across host cities, tournament-time stays generated hundreds of millions of dollars in total host earnings. A typical host earned $3,400 in Toronto and $4,500 in Vancouver³.

Around one in seven guests in Canadian host cities were first-time bookers

As millions of people from around the world travelled to North America, many took the opportunity to experience being a host or guest on Airbnb for the first time.

Around one in seven guests who booked a World Cup stay was a first-time Airbnb user. In Toronto, first-time Airbnb users accounted for 17 per cent of bookings, with 15 per cent of first-time users in Vancouver⁴.

More than 150,000 homes across all host cities were newly listed on Airbnb⁵, helping destinations welcome more visitors while providing an economic boost for local businesses.

During the dates of the tournament, Vancouver saw a 24 per cent increase in new active listings compared with the same period one year earlier⁶. The city also ranked third among all host cities for its share of women hosts.

Gen Z led demand for stays in Toronto 

With bookings during the tournament costing less than $340 per night on average across all host cities⁷, affordability was likely a key reason why guests chose Airbnb for stays during the FIFA World Cup.

This was especially true for families and groups, who accounted for over 40 per cent of tournament-time stays in host cities⁸.

Airbnb enables families and groups to stay together in larger listings — avoiding the cost of booking multiple accommodations — and provides access to amenities like kitchens, gardens, and communal spaces they might not find elsewhere.

Affordability may also have encouraged more younger travellers, with Gen Z accounting for almost 40 per cent of guests who booked World Cup stays in Toronto⁹.

Exploring Canada beyond the tournament 

Many guests chose to expand their trip of a lifetime beyond tournament host cities. 

Around one in five guests who booked tournament-time stays in Toronto or Vancouver also booked an additional stay in at least one other city in Canada¹⁰. In doing so, travellers were able to discover more of what Canada has to offer, while generating economic benefits for hosts and communities beyond tournament host cities.

“There was an incredible energy in Canada during the World Cup, with fans coming from around the world to be part of it. Canadian hosts helped make that moment possible — opening their doors to visitors, earning extra income and helping travellers experience more of what Canada has to offer.”

Hannah Parish, Country Manager, Canada, Airbnb