Airbnb Reveals Autumn Travel Trends for Irish Guests
Key Takeaways
- Airbnb reveals Morocco and Bali among top autumn destinations for Gen Z, turning their attention to culturally rich locations
- Baby Boomers opt for staycations in Counties Sligo and Cork, where they can slow down and explore at leisure as the summer comes to an end
- Gen Z are embracing short breaks, while Baby Boomers immerse themselves in ‘slow tourism’
Key Takeaways
- Airbnb reveals Morocco and Bali among top autumn destinations for Gen Z, turning their attention to culturally rich locations
- Baby Boomers opt for staycations in Counties Sligo and Cork, where they can slow down and explore at leisure as the summer comes to an end
- Gen Z are embracing short breaks, while Baby Boomers immerse themselves in ‘slow tourism’
Airbnb today reveals the latest autumn travel trends highlighting how different generations in Ireland are approaching travel this season.
Gen Z and Millennial travellers are leading the way in short breaks with an average of five nights, compared with Baby Boomers who are booking longer stays of around seven nights per trip,1 choosing stays closer to home in popular counties Sligo and Cork 2.
The new data from Airbnb reflects the growing trend of slow tourism, as guests look to take the time to explore destinations at their own pace. Visitors can truly experience local rhythms, support local economies and avoid jam-packed itineraries by taking trips at a slower pace.
Gen Z searches on Airbnb are up by 26% globally, showing strong demand for international travel.1 From chasing autumn sun to discovering vibrant city breaks, Gen Z are prioritising unique cultural experiences abroad as searches for destinations like Marrakesh, Morocco and South Kuta, Bali are on the rise for this age group3.
Derek Nolan, Head of Public Policy for Ireland at Airbnb, said: “Our data shows that travel priorities are evolving in very different ways. Younger guests are chasing culture, adventure and short breaks abroad, while more seasoned travellers are embracing the slower rhythm of staycations, taking the time to really connect with a place. At Airbnb, we’re making it easier for everyone to travel on their own terms, whether that means a sun soaked escape in Bali, a foodie weekend in Bilbao, or a slow coastal stay in Sligo.”
Trend: Gen Z on the Move
Gen Z travellers are seeking shorter, more frequent trips with a focus on international adventure. Marrakesh and South Kuta are among the top trending destinations for Irish Gen Z guests this autumn, offering the chance to soak up the sun and experience different cultures. Manchester also features strongly3, with upcoming concerts like Lady Gaga, Lorde and Busted vs McFly as well as its vibrant food culture and buzzing nightlife making it a go-to city break for younger guests.
Trend: Millennials Mix Local & Global
Millennials are showing the strongest appetite for breaks closer to home, with coastal favourites like Galway and Kerry offering staycation escapes by the ocean. International destinations remain popular, with Bilbao emerging as a hotspot for food lovers seeking out local flavours and authentic experiences.4 This mix of homegrown and global trips highlights how Millennials are balancing convenience with a taste for discovery.
Trend: Boomers Embrace Slow Tourism
Baby Boomer travellers are booking longer stays and embracing a slower pace of travel, looking to experience culture and local living on a deeper level. In Ireland, destinations such as Sligo and Cork are proving popular, offering seaside settings that encourage relaxation and recharging. For those keen to combine coastal charm with warmer weather, Tías in Lanzarote is standing out as a perfect option for unwinding by the sea. These choices reflect the generations growing desire to spend more time immersed in each destination, making the most of the slow tourism trend.
Whether it’s a Gen Z adventure abroad, a Millennial staycation, or Boomers rediscovering coastal towns at a slower rhythm, Airbnb has curated a collection of Guest Favourites, a collection of the two million most-loved homes on Airbnb based on guest ratings, reviews and reliability.
Trending destinations for Gen Z
Marrakesh, Morocco
Soak up the sun in Marrakesh with this central retreat, perfect for Gen Z guests seeking to experience local culture. Ideal for two people, it offers easy walking access to the city’s best spots. Inside, enjoy a chic living room and a fully equipped kitchen, as well as a spacious terrace featuring sunny and shaded areas.
Manchester, United Kingdom
Experience the best of Manchester in this spacious and modern home that sleeps up to eight guests, just minutes from the city centre and Old Trafford. Complete with a pool and ping pong table as well as being pet friendly, it’s an ideal getaway for anyone looking to experience Manchester’s top attractions before relaxing in your home away from home.
South Kuta, Indonesia
Escape to a Mediterranean-inspired hideaway in the heart of Uluwatu, just moments from world-famous surf beaches, vibrant restaurants, and local attractions. This expansive one-bedroom home sleeps two people. It is a private sanctuary with its own pool, and an inviting lounge area which opens into a secluded outdoor area. The enchanting night lighting adds modern comfort and charm, making it an idyllic retreat where privacy, style, and convenience come together.
Trending destinations for Millennials
County Galway
Tackle Lodge at Angliham Estate
Discover Tackle Lodge, a beautifully restored farmhouse stable set on the tranquil shores of Lough Corrib in Galway. Designed for two guests, this intimate retreat combines rustic character with sophisticated, modern interiors. Enjoy serene lake views and a sense of peaceful seclusion, all just minutes from the city. Perfect for couples seeking a touch of luxury, and a truly special escape surrounded by nature.
Dingle, Kerry
Tucked just a short stroll from the colorful streets of Dingle town, this contemporary home combines comfort and coastal charm. Sleeping four guests, it features large windows that frame views of Dingle Harbour. The open kitchen and dining space invite guests to have relaxed meals together, and the snug living room is perfect for enjoying a comfortable evening after a day of exploring the Wild Atlantic Way.
Bilbao, Spain
Monappart Cristo Historic Apartment
In the heart of Bilbao, a city celebrated for its food scene and vibrant culture, this historic apartment offers a stylish base for up to five guests. Originally built in 1920, it retains its classic charm with high ceilings, elegant details, and a fireplace. It has been recently renovated, adding modern comforts throughout. On the balcony, guests can enjoy sweeping views of the mountains, river, and the Old Opera House, while sipping a morning coffee.
Trending destinations for Boomers
Ballycotton, Cork
The Breakwater sleeps up to eight guests and comes with three out of four bedrooms boasting uninterrupted ocean views. This stylish retreat offers underfloor heating and an elegant open-plan kitchen. It is a short walk to village pubs and the Sea Church music venue, and it is a great location to enjoy Ballycotton’s cliff walk, lighthouse tour, and the famous Ballymaloe Cookery School.
County Sligo
Enjoy the best of Sligo from this stylish townhouse, situated within walking distance of the city’s restaurants, cafés, bars, and shops. Sleeping up to five guests, it offers a calm retreat for families or groups seeking both comfort and convenience. Inside, you’ll find a modern kitchen with a dining area, a cozy living room, and a private patio with seating and a barbecue for relaxed evenings.
Tías, Lanzarote, Spain
Designed with relaxation in mind, this stylish apartment offers a unique retreat for up to four guests. The highlight is its private wellness area, complete with double shower and steam sauna, perfect for unwinding after a day out. Step outside to a lush terrace with hammocks, a jacuzzi, and tropical greenery, or enjoy the playful touches indoors with a pool table and practical gym. Set in a central residential neighborhood close to the beaches, it provides an indulgent escape, blending sleek contemporary design with a focus on comfort and wellbeing.
