Airbnb reveals top UK escapes for last-minute getaways this Winter

This winter, Airbnb data reveals UK travellers are swapping long airport queues and shoulder-to-shoulder Christmas markets for cosy escapes closer to home – as a new travel trend emerges: ‘The Great British Winter Retreat’.

With 40% of the top trending global destinations for UK travellers this winter¹ being on home turf, it seems families and friends are seeking out the magic of Britain’s rustic landscapes to find their festive spirit this year. And it’s easy to see why – the UK is home to incredible hidden rural gems waiting to be discovered –  all promising crackling fires, countryside walks, and toasty evenings together.

Airbnb data also shows that this winter, trips with bigger groups of friends and family are on the up. Bookings among UK guests for stays with four or more bedrooms have rose by 37% year-on-year², with 36% of staycation searches being made by groups, and 31% by families³. Travellers are seeking homes that offer both space to come together and room for privacy, creating the perfect setting for festive or seasonal escapes.

When it comes to travelling as a family, the trend of choosing lesser trodden paths, without the hassle of long journeys continues. Over a third (34%)⁴ of winter family bookings were made in non-urban areas, and the majority (72%) were within 300 miles of home⁵.  

To provide UK travellers with inspiration on where to go and stay for the most picture-esque of countryside winter escapes, Airbnb unveils a curated selection of stays perfect for group getaways in the top trending UK destinations of the season.

The top ten trending rural destinations for winter 2025/26 among UK travellers¹

• Leyburn, North Yorkshire
• Haworth, West Yorkshire
• Shropshire
• New Forest District
• Northumberland
• Tenby, Pembrokeshire
• Derbyshire
• Wiltshire
• Hope Valley
• Ambleside, Lake District

Home for the Holidays: The best Airbnb’s for groups in trending UK countryside destinations this winter ✨🎄

Leyburn, North Yorkshire

Pear Tree House (sleeps 6)

A beautifully restored eighteenth-century cottage in charming Sutton-on-the-Forest, Pear Tree House offers a blend of period character and modern comfort. With its bright open-plan living space and warm, homely feel, it’s the perfect base for family breaks or getaways with friends. 

Northumberland

Rose Cottage (sleeps 8)

Set in the heart of Embleton, Rose Cottage is a beautifully restored stone home brimming with country charm. Four spacious bedrooms, generous reception rooms and a large kitchen, makes it the perfect escape for groups – with village shops, cosy pubs and restaurants just a short stroll away. 

Shropshire

The Farmhouse (sleeps 8)

Set amid peaceful gardens and fields, The Farmhouse is a charming countryside retreat full of character and warmth. With spacious beamed rooms, a wood-burning stove, and a beautiful garden overlooking private woodland, it’s a restful getaway for those looking to recharge. 

Tenby, Pembrokeshire

Merchant’s Cottage (sleeps 6)

Perched above Tenby’s iconic harbour, Merchants Cottage is a beautifully restored historic gem with breathtaking coastal views. Once home to artist Charles Norris, this boutique-style retreat blends centuries-old charm with modern comfort – perfect for a stylish seaside escape.

New Forest District

Newlands Farm (sleeps 10)

Set within two acres of picturesque New Forest countryside, Newlands Farm is a beautifully restored 18th-century thatched retreat brimming with rustic charm. Combining period character with contemporary luxury – from elegant living spaces to a hot tub and thatched dining hut – it’s the perfect setting for a memorable family gathering or stylish countryside escape.