Set-jetting sensation: unique stays near The Odyssey’s filming locations

Key Takeaways

  • Airbnb has revealed a collection of unique stays near the spectacular filming locations featured in the new adaptation of the epic tale of Odysseus, from the Greek islands to the Scottish Highlands and Morocco
  • It comes as the rise of “set-jetting” shows no sign of slowing, with new Airbnb data revealing how travellers are increasingly choosing destinations inspired by film and television

Key Takeaways

  • Airbnb has revealed a collection of unique stays near the spectacular filming locations featured in the new adaptation of the epic tale of Odysseus, from the Greek islands to the Scottish Highlands and Morocco
  • It comes as the rise of “set-jetting” shows no sign of slowing, with new Airbnb data revealing how travellers are increasingly choosing destinations inspired by film and television

From the Greek islands to the Scottish Highlands and Morocco, Airbnb has unveiled a collection of unique stays near the spectacular filming locations featured in the new adaptation of the epic tale of Odysseus – giving travellers the chance to turn this summer’s biggest cinematic release into their next adventure.

It comes as the rise of set-jetting shows no signs of slowing down, with new Airbnb data revealing how travellers are increasingly choosing destinations inspired by film and television.

Following in Odysseus’s footsteps

Production took place in locations chosen to amplify the scale and atmosphere of the story, including the cliffs and crescent-shaped bays surrounding Pylos in the Greek Peloponnese, the rugged islands of Favignana and Lipari off the Sicilian coast, Scotland’s dramatic Moray Coast and the cliff-top ruins of Findlater Castle, Iceland’s black sand plains and harbours, and the enchanting coastal city of Essaouira in Morocco.

For those inspired to follow the journey after watching the film, there’s no need to wander for ten years. Airbnb has selected unique stays near the filming locations, allowing travellers’ own adventure to become part of the story.

Set-jetting is the new travel obsession

New Airbnb search data shows that major film and streaming releases are increasingly reflected in travellers’ search behaviour, and the phenomenon of set-jetting is no longer a niche reserved for die-hard fans:

  • Gloucestershire & Bath: The historic settings of Bridgerton drove a 60% increase in searches for Gloucestershire and a 26% increase for Bath, the quintessential Regency city, compared with the same period last year.(1)
  • Culross (Scotland): Outlander continues to captivate travellers, with searches for the Scottish village rising by 25%.(2)
  • Bucharest (Romania): Even the dark aesthetic of Wednesday hasn’t missed its mark; searches for this Romanian capital jumped by 18%.(3)

Travellers are increasingly looking for places to stay just moments away from where unforgettable scenes were filmed – and this new epic has all the ingredients to become the next major set-jetting phenomenon.

Where to stay

Stone Lake Cottage – Agios Ioannis Parelia, Corfu, Greece (sleeps two)

This cosy lakeside cottage in the heart of Corfu features a loft bedroom and a private infinity pool. It offers a peaceful retreat on the Greek island where, according to legend, Odysseus was washed ashore, and which also served as one of the film’s locations.

FOS-A, Window to the Ionian Sea – Ithaca, Greece (sleeps three)

This stone-built studio, furnished with handcrafted pieces, is located on the legendary island of Odysseus himself, the final destination of his ten-year journey. It sits at the crossroads of two worlds: within walking distance of the lively harbour village of Kioni, yet surrounded by tranquil olive groves.

Casa Ianchedda – Alicudi, Italy (sleeps three)

No cars or streetlights, just donkeys and star-filled skies. This historic farmhouse transports guests almost straight back to antiquity. It’s the perfect place to slow down amid the Aeolian Islands, which provide the film’s mythical volcanic backdrop.

Boathouse – North Kessock, United Kingdom (sleeps two)

This waterfront boathouse, complete with a wood-burning stove and outdoor bath, sits directly on the shores of the Moray Firth. It’s located in the heart of the Scottish coastal region where scenes were filmed, including nearby Culbin Forest and the surrounding beaches.

Seljalandsfoss Cottage – Hvolsvöllur, Iceland (sleeps four)

This minimalist cottage is set amidst Iceland’s vast south coast, close to the harbour of Landeyjahöfn, where a large ship set was built against a backdrop of glaciers and black sand.

Unique Architect’s House – Essaouira, Morocco (sleeps five)

This contemporary designer villa, featuring a central courtyard and rooftop terrace, offers a modern contrast to the centuries-old city of Essaouira. Located close to the beach, the stay sits near one of the Moroccan filming locations featured in the production.

(1) Based on Airbnb internal data comparing unique searchers for Bath, Cotswold and Gloucestershire in the UK during May 16 – August 31, 2023 vs. the same period in 2024. Bridgerton S3 part 1 was released on May 16, 2024.
(2) Based on Airbnb internal data comparing unique searchers for the Scottish Highlands, Falkland, Culross and Fife in the UK during November 22, 2023 – February 28, 2024 vs. the same period in 2024–2025. Outlander S7 was released on November 22, 2024.
(3) Based on Airbnb internal data comparing the number of unique searches for selected filming locations of Wednesday in Romania for the period 23 August – 22 November 2022 versus 23 November 2022 – 28 February 2023