New data signals rise in domestic travel as Malaysians search closer to homes; Gen Z seeks more varied experiences

New Airbnb data reveals a growing preference among Malaysians for destinations closer to home for mid-year escapes, with domestic travel continuing to gain momentum alongside a strong appetite for more regional travel across Asia-Pacific.

Malaysians are increasingly taking advantage of shorter breaks for quick city getaways, with Kuala Terengganu recording the strongest rise in search interest among Malaysia guests at close to 60% year on year, followed by Kuala Lumpur and Malacca.

Gen Z travelers are seeking more varied destinations

While popular hotspots such as Kuala Lumpur and Selangor continue to be domestic favourites, Gen Z guests in Malaysia are increasingly exploring more distinctive destinations. 

Pangkor Island emerged as a standout among this generation, recording more than a 20% increase in searches, while Penang and Langkawi are emerging favourites as Gen Zs turn to island and coastal escapes for their domestic “summer” getaways.

Tropical Rice Fields Oasis in Langkawi, Kedah

For international travel, Gen Z travelers are opting for trips across Asia-Pacific, with destinations such as Indonesia, Thailand, South Korea and Australia. 

Trending cities among Gen Z travelers include Bangkok, Perth, Jakarta, Ho Chi Minh City, Bandung, Busan and Melbourne. The underscores preference for destinations that offer culture, cuisine and vibrant city experiences within easy reach.

Canal Home in Bangkok, Thailand

Planning your next trip

From coastal escapes and heritage towns to vibrant city breaks, Malaysians are increasingly seeking varied experiences without venturing far from home. Here are a few stays to inspire your next getaway:

• A cottage amidst the fields: Set amidst lush paddy fields with sweeping views of Mount Raya, this kampung house-inspired villa offers a peaceful retreat for those looking for a quiet stay while exploring beautiful Langkawi.

• Life by the shore: Nestled in a fishing village in Terengganu, Teratak Sekuchi offers a glimpse into traditional coastal living, complemented by modern comforts and direct beach access.

• Heritage Embrace: This beautifully restored 1941 pre-war home blends heritage charm with modern comfort. Located in Melaka’s historic district, it is within walking distance of Jonker Walk, Dutch Square and the city’s many cultural landmarks.

• Cottage Charm: This beautifully restored 1901 Federation bungalow in Fremantle, Perth offers a warm blend of heritage charm and modern comfort with close access to South Fremantle, the West End and the beaches.

• Canal Retreat: Experience a slower pace of life in this antique home overlooking Bangkok Yai Canal, just moments from some of the city's most iconic attractions.