Airbnb reveals Italy’s hidden-gems for a taste of local life this summer

Whether it’s the lure of sipping a summer spritz, indulging in fresh pasta, or wandering around the winding sunlit streets, Italy is continuing to steal UK travellers’ hearts – as new Airbnb data reveals half of the top 10 most-searched* for destinations this summer are scattered across the Bel Paese.

Italy’s appeal is undeniable – from A-list celebrity visitors like Dua Lipa and Kylie Jenner this summer and big-screen moments such as The White Lotus, to the viral #ItalianSummer trend and on TikTok – all of which are undoubtedly playing a role in creating such a strong sense of wanderlust. However, when it comes to where to visit in Italy, the more obvious choices often bring crowds, queues, and a risk of missing out on the true spirit of the country.

So it’s no surprise that new Airbnb data reflects an increasing desire to experience Italy more authentically – with searches for lesser-known corners, such as the ancient city of Alghero and the sun-soaked coastal town of Tropea, topping most-searched-for lists this summer. 

To help travellers soak up La Dolce Vita the local way, Airbnb unveils unique stays and Experiences in the emerging, unsung Italian destinations trending with UK guests this summer. All set to open up the door for a culturally-rich Italian escape. 

Airbnb Hosts have also shared their insider tips and recommendations on must-try places whilst there. From secluded beaches and must-try local dishes to the best-kept secrets at bustling local markets – these are the locally-approved stops to add into your itinerary and immerse yourself in the charm of the community.

Airbnb’s rising-star Italian destinations, with local hosts recommendations for an authentic summer escape*

Alghero, Sardinia

For the quieter side of Sardinia’s coastline

Forget the flash of Costa Smeralda – Alghero, on Sardinia’s northwest coast, is a local favourite that promises wild beaches, laid-back beauty, and sea-to-plate cuisine. Its atmospheric historic centre – woven with cobbled lanes, medieval Gothic architecture, and traditional tavernas tucked behind colourful, crumbling walls – offers a uniquely Catalan charm that sets it apart from the island’s better-known spots. 

Where to stay: Alguerhome Casa Blu view on the sea (sleeps 4)

Recommendations from local Airbnb host Simonetta:

• Unspoiled beach bliss: ‘’Porticciolo Beach is a lesser-known spot near Capo Caccia, with dark pebbles, Mediterranean vegetation, and an ancient Aragonese tower. It feels wild and remote, making it a magical place locals love. But don’t tell too many people… it’s meant to stay a secret!’’
• A dish to taste the region: ‘’Try the traditional Algherese paella, influenced by Catalan roots and made with rice or fregola (a Sardinian pasta).’’
• A market at the heart of it all: ‘’The Civic Market in Alghero’s old town is a must-visit. Built in the 1920s, it’s full of life and stocked with fresh, local produce – from fish caught that morning to fruit, vegetables and meats from nearby farms. It’s the heart of everyday Alghero.’’
• Simonetta’s must-do list:
  • Explore Neptune’s Caves & Capo Caccia – ‘’Stunning sea caves and cliffs that define Alghero’s dramatic coastline.’’
  • Visit the Coral Museum – ‘’Discover the red coral (Corallium Rubrum) that gives Alghero its nickname: the Coral Riviera.’’
  • Wander the Old Town – ‘’Especially in the off-season, the cobbled streets, medieval bell towers, and sunset views from the Bastions offer a truly local experience. Don’t miss climbing the San Francesco bell tower for an incredible panorama.’’

Tropea, Calabria

For Italy’s best-kept beach secret

Nestled on the stunning “Coast of the Gods” along the Tyrrhenian Sea, Tropea is a breathtaking slice of unspoiled Italy. Far from the bustling crowds of the Amalfi Coast, this charming seaside town captivates visitors with its dramatic cliffs, crystal-clear waters, sun-soaked beaches and sense of tradition. 

Where to stay: The Sunset Garden of Ulysses (sleeps 6)

Recommendations from local Airbnb hosts Anna & Alessio: 

• Flavours of Calabria: ‘’For local flavour, try Il Vecchio Forno in Tropea’s old town for their wood-fired red onions, a regional IGP delicacy. Don’t miss surici, small red fish fried to perfection, or filei, handmade pasta best enjoyed at Uliveto in nearby Brattirò – served with fried aubergines and stringy cheese.’’
• Market moments: “Tropea’s Saturday market is full of character, with farmers from nearby villages selling fresh produce you won’t find elsewhere – like annonas, mulberries, and homemade preserves.  Look out for an elderly couple with neighbouring stalls – they’ve been married 60 years and sell only what they’ve grown on their family plot.”
• Alessio’s must-do list: 
  • Watching the sunset from Piazza del Cannone – ‘’On clear days, the sun sets directly into Stromboli, offering an unforgettable view.’’
  • Visit the Santuario dell’Isola – ‘’Perched on a rock facing the sea, the sanctuary and its peaceful garden feels like a hidden oasis.’’
  • Take a boat trip to Capo Vaticano – ‘’Snorkel at Praia i Focu and marvel at the glowing, multi-coloured waters and dramatic underwater landscapes.’’

And for wider hidden Italian gems, why not explore…

Rocca Pietore, Veneto

For the Dolomites, without the bustle
Often overlooked in favour of nearby Cortina or Venice, this mountain village serves as the gateway to the Marmolada Glacier – the highest peak in the Dolomites – and some of Italy’s most spectacular alpine scenery. It’s a haven for hikers, adventurers and lovers of fresh mountain air – with fewer tourists to share it with.

Where to stay:

• The nest (sleeps 4)
• Entire chalet with beautiful view (sleeps 6)

Ischia, Campania

For a cooler, calmer take on Capri 

Just across the water from Naples, Ischia is a beautiful, rugged island perfect for adventurers seeking the comforts of a beach holiday, off the beaten track. Usually overshadowed by its popular neighbour Capri, Ischia is finally having its moment – drawing travellers in with healing mineral waters, natural beauty and a distinctly local rhythm – perfect for unwinding away from the crowds.

Where to stay:

• Loft stay with terrace in front of the Aragonese castle (sleeps 3)
• Farm stay in Forio (sleeps 2)

High-res imagery for the stays listed above is available here*.