25 trending destinations for 2025

A new year means new adventures, and just in time, Airbnb is unveiling 25 destinations for guests to add to their 2025 travel bucket list. The list includes places that are surging in  popularity with an increase in searches made by solo travellers, families, and group  adventurers for trips in 2025 compared to last year.¹ It also includes the most wishlisted cities  of 2024 we predict will continue to trend in the new year, including Vancouver, Tokyo and  Houston.² 

Airbnb data shows experiential travel continues to rise with many of the search dates for  these desirable destinations aligning with sporting events, concerts and cultural festivals.  From flourishing hubs like Tokyo and Seville, Spain to the laid back beaches of our very own  Manly in Sydney and The Whitsundays, this list has something for every travel bucket list. 

Here are Airbnb’s 25 trending destinations for 2025: 

● Puerto Escondido, Mexico  

● Green Bay, United States 

● Tokyo, Japan  

● Palermo, Italy  

● Cartagena, Colombia  

● Charleston, United States  

● La Serena, Chile  

● Kyoto, Japan  

● Vancouver, British Columbia, Canada  

● Mumbai, India 

● Mar del Plata, Argentina  

● Hua Hin, Thailand 

● Manly, Australia 

● Seville, Spain  

● Bad Staffelstein, Germany  

● Baton Rouge, United States 

● Combloux, France 

● Chiang Mai, Thailand 

● Cardiff, Wales, United Kingdom  

● Les Deux Alpes, France  

● Whitsundays, Australia 

● Florianópolis, Brazil  

● Houston, United States  

● Brasília, Brazil  

● Jacksonville, United States 

Other Australian destinations attracting increasing global attention boast endless sunshine and stunning beaches³ including Broadbeach and Coolangatta in Queensland and Brunswick  Heads just a touch further south in New South Wales. 

Aussies heading overseas 

Sushi or pasta? In 2025, Aussie travellers are showing a clear preference for the rich cultures  and delectable cuisines of Japan and Italy, which dominate the top 10 list of destinations  Aussies are seeking out. Topping the list is the vibrant metropolis of Tokyo followed closely  by Kyoto and Osaka, offering a blend of traditional charm and modernity. Furano, known for  its stunning flower fields also makes the list, highlighting Japan’s diverse appeal. 

Italy’s allure remains strong with Milan’s fashion-forward vibe, the picturesque Amalfi Coast,  the rustic beauty of Puglia and the timeless appeal of Rome.  

Below are the top 10 trending international destinations Aussie travellers are seeking out  based on searches from January 1, 2024 to September 30, 2024 for travel in 2025⁴: 

● Tokyo, Japan 

● Denpasar, Indonesia (Bali) 

● Kyoto, Japan 

● Hoi An, Vietnam 

● Milan, Italy 

● Amalfi, Italy 

● Puglia, Italy 

● Osaka, Japan 

● Rome, Italy 

● Furano, Japan 

Aussies holidaying at home 

In 2025, Aussies looking to travel domestically are after two things: sun-soaked beaches and  picturesque wine regions. For those seeking coastal bliss, the pristine coastline of the New  South Wales South Coast and the stunning beaches of Queensland are among the top  choices. Meanwhile, wine enthusiasts are flocking to the scenic vineyards of Yarra Glen,  Victoria and Tanunda in the heart of South Australia’s Barossa Valley. St Helens, Tasmania,  offers a perfect blend of both, with its coastal charm and proximity to some of the island’s  finest wineries. Whether it’s beachside relaxation or a wine-tasting adventure, Aussies are  set for an unforgettable year of travel. 

Below are the top trending domestic destinations Aussie travellers are seeking out based on  searches from January 1, 2024 to September 30, 2024 for travel in 2025⁵: 

● Jervis Bay, New South Wales 

● K’gari-Fraser Island, Queensland 

● Yarra Glen, Victoria 

● St Helens, Tasmania 

● Tanunda, South Australia 

Dare to dream 

When it comes to the most wishlisted cities globally, two Aussie cities have made the top 25 with Melbourne (19) narrowly nudging out Sydney (21). 

An Airbnb Wishlist is a treasure trove of dream destinations, allowing travellers to save and organise their favourite listings on the platform.  

Following the global spectacle that was the 2024 Olympic Games, Paris has soared to the top  of the list, enchanting travellers with its romantic lure. London, with its timeless charm, Rome,  steeped in ancient history and Rio, bursting with vibrant energy, follow closely behind. These cities continue to captivate the imaginations of wanderlust-filled adventurers, promising  unforgettable experiences. Whether you’re dreaming of a moonlit stroll along the Seine,  exploring the ancient Roman ruins, or dancing to the samba rhythms of Rio, these wishlisted  cities are calling your name. 

Below are the top 10 most wishlisted cities in January 1 – November 13, 2024⁶: 

● Paris, France 

● London, United Kingdom 

● Rome, Italy 

● Rio de Janerio, Brazil 

● Barcelona, Spain 

● New York City, United States 

● Sao Paulo, Brazil 

● Madrid, Spain 

● Los Angeles, United States 

● Miami, United States 

Japan’s moment in the sun shines bright 

In 2025, Japan’s moment in the sun is unlikely to dim, capturing the hearts of intrepid  travellers worldwide. Tokyo stands out as the number one searched destination for solo travellers, couples, families and group adventurers alike, making it a top choice for those  planning their next trip abroad⁷.  

The top Aussie locations sought after by solo and family travellers from around the globe are  Perth, Sydney and Melbourne reflecting the fact these cities offer something for everyone to  enjoy⁸.