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More space for your money: Airbnb release new data on family travel

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As detailed in a new report released by Airbnb, family travel is booming on Airbnb. Globally, family travel on our platform is up over 60 percent in 2022 compared to before the pandemic in 2019, with over 15 million check-ins in nearly 90,0001 destinations. Many of those families likely booked Airbnb listings because of the value and space they received compared to more traditional accommodation types2.

  • More space for the money: Families can get an Airbnb with two bedrooms and two bathrooms for approximately the price of one hotel room at a major chain3.
  • Spreading out: One-quarter of Airbnb listings have three bedrooms or more. 
    • More than 1m listings have bedding for small children. 
  • Kitchens: Nearly 90 percent of Airbnb listings have kitchens. 
  • Pets: More than five million pets travelled on Airbnb listings in 2022. 
  • Better sleep: According to a recent survey, over 67 percent of recent travellers get at least seven hours of sleep in a holiday rental, compared to 66 percent at home and 54 percent in a hotel or motel4.

We’re also releasing family travel trends in Australia: 

Where they go: In 2022, the top 10 family travel travel destinations in Australia were: 

  1. Sydney, NSW
  2. Melbourne, VIC
  3. Gold Coast, QLD
  4. Perth, WA
  5. Brisbane, QLD
  6. Sunshine Coast, QLD
  7. Adelaide, SA
  8. Shoalhaven, NSW
  9. Noosa, QLD
  10. Cairns, QLD

Types of listings: Airbnb gives families the options to travel near and far with beautiful views that aren’t shared by hundreds or thousands of other people at the same time. In 2022, the top-booked Categories for family travel last year in Australia included5: 

  • Beaches
  • Amazing pools
  • Surfing 
  • National parks

Families find affordable destinations all over the world on Airbnb 

Even though global economic uncertainty remains high, the forecast for family travel spending is also strong. According to the 2022 U.S. Family Travel Survey, most families (over 50 percent) plan to spend more on domestic travel in the next year, and nearly 50 percent expect to spend more on international travel. However, for families looking to spend less, Airbnb gives families access to affordable listings and locations. Here are some popular destinations for families where Airbnb listings averaged less than $75 AUD per night per person in 2022 in Australia6: 

  • Mildura, VIC
  • Southern Grampians, VIC
  • Tamworth, NSW
  • Shepparton, VIC
  • Northern Midlands, TAS
  • Greater Brisbane, QLD
  • West Tamar, TAS
  • Port Lincoln, SA
  • Glenelg, VIC
  • West Coast, TAS

We’re also releasing family travel trends in New Zealand: 

Where they go: In 2022, the top 10 family travel travel destinations in New Zealand were: 

  1. Auckland
  2. Queenstown, Otago Region
  3. Christchurch, Canterbury
  4. Rotorua, Bay of Plenty
  5. Tauranga, Bay of Plenty
  6. Taupo, Waikato Region
  7. Wellington
  8. Thames-Coromandel, Waikato Region
  9. Far North, Northland Region
  10. Dunedin, Otago Region  

Types of listings: Airbnb gives families the option to travel near and far with unique and beautiful views that aren’t shared by hundreds or thousands of other people at the same time. In 2022, the top-booked Categories for family travel  in New Zealand included: 

  • National parks
  • Lakefront
  • Skiing
  • Beaches
  • Amazing views

For families looking to spend less in New Zealand, Airbnb gives families access to affordable listings and locations. Here are some popular destinations for families where Airbnb listings averaged less than $82 NZD per night per person in 2022 in New Zealand: 

  • Whakatane, Bay of Plenty Region
  • Kaipara, Northland Region
  • Rotorua, Bay of Plenty Region
  • Mackenzie, Canterbury
  • Taupo, Waikato Region
  • Waipa, Waikato Region
  • Gisborne Region
  • Kapiti Coast, Wellington
  • Marlborough Region
  • Kaikoura, Canterbury

Additionally, globally, spring and summer were the most affordable times to book an Airbnb listing last year, with October, November and December all averaging less than $75 AUD / $82 NZD per person per night globally. 

Airbnb Hosts benefit from family travel 

As the cost of living continues to rise, the popularity of family travel creates meaningful earning opportunities for those considering hosting on Airbnb. In fact, in Australia Airbnb Hosts collectively made over $1.4 billion AUD from bookings with families last year7. 

At Airbnb, we’ve made it easier than ever before to become an Airbnb Host. Last year, during the 2022 November Release, we launched Airbnb Setup, which provides new Hosts with the options to match for free with a Superhost for one-to-one guidance, host an experienced guest as your first guest, and receive one-tap access to a specially trained team of Community Support agents. Since November, twice as many prospective Hosts are matching with Superhosts in their area and receiving personalised guidance as they navigate the process of becoming first-time Hosts.

Those interested in joining our Host community to start earning meaningful additional income can visit:  https://www.airbnb.com/host/homes

1 According to internal Airbnb data looking at family travel, defined as a check-in with at least one child, between Jan. 1 and Dec. 31, 2022

2 According to a survey of Airbnb guests who booked between June 1, 2021 and December 31, 2021 and were surveyed between Feb. 17 and March 31, 2022

3 Comparing Airbnb’s Q4 ADR for two bedroom, two bathroom listings to an average ADR for Marriott, Hyatt and Hilton based on publicly available Q4 financial reporting

4 According to a survey by Sleep Foundation

5 According to internal Airbnb data looking at family travel, defined as a check-in with at least one child, between Jan. 1 and Dec. 31, 2022

6 According to internal Airbnb data for destinations that had 5,000 minimum guest nights booked for families in 2022

7 According to internal Airbnb data looking at Host income based on guests booking with families for stays that occurred between Jan. 1 and Dec. 31, 2022

About Airbnb

Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million Hosts who have welcomed over 1.5 billion guest arrivals in almost every country across the globe. Every day, Hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

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