Tiny towns, big adventures: Airbnb’s Tiny Town Guide

Airbnb is on a mission to put Australia’s tiniest – and best – towns on the map with a new guide showcasing 50 charming Aussie towns with populations under 3,000 people. 

Research conducted via YouGov shows nearly 80 percent of Aussies are interested in visiting a small town they’ve never been to before but one in three assume there’s a lack of viable accommodation options. 

From the quaint outback Queensland town of Monto, featuring rolling sandstone cliffs and an array of public art, to the sandy beaches of Scamander on Tasmania’s east coast, Airbnb’s Tiny Towns Guide offers up undiscovered gems that boast Airbnb listings at varying price points. 

Airbnb’s Top 10 tiny towns offering unique and charming experiences to explore include: 

1. Maclean, NSW
2. Scamander, TAS
3. Monto, QLD 
4. York, WA
5. Myrrhee, VIC 
6. Taranna, TAS 
7. Bremer Bay, WA 
8. Lake Bennett, NT
9. Glen Alice, NSW 
10. Tumby Bay, SA 

Despite their beauty and charm, research reveals 40 percent of Aussies have never heard of even one of the top 10 tiny towns on the list. 

While Maclean is the most recognisable, 74 percent of Aussies admit to having never heard of the northern NSW town. Myrrhee in Victoria is amongst the least recognisable with only 5 percent of Aussies aware of this hidden gem. 

With 44 percent of travellers willing to travel up to four hours to reach a new destination, the list of towns featured in the Tiny Towns Guide are all within a road trip’s reach from a major city, making them ideal for spontaneous or weekend getaways.

Susan Wheeldon, Airbnb Country Manager for Australia and New Zealand said, “With the spring school holidays approaching, there has never been a better time to plan a family road trip to discover a tiny town with a big personality. Airbnb’s Tiny Towns Guide makes finding your next holiday destination easy with options across Australia where people can enjoy some quintessential regional hospitality.

“Highlighting these tiny towns offers a great opportunity for Airbnb hosts to roll out their welcome mats and showcase the best of what their region has to offer, with this guide also helping give local businesses a boost thanks to the ripple effect of tourism dollars being spent in their community.”

The research also found over a quarter (28 percent) of travellers tried a new food or drink when visiting a tiny town, one in five bought a piece of art or antique that they love and nearly 20 percent made a good friend from their travels.

As part of a commitment to boost tourism in regional communities, Airbnb is also contributing five $30k grants to community organisations to support their efforts to attract more visitors and foster community spirit. The grants will be going to:

• Scamander Surf Life Saving Club Inc
• The York Festival
• King Valley Arts Inc
• Monto Museum of Art (MMOA)
• Lower Clarence Scottish Association

One town that will benefit from this grant is Scamander, with the Scamander Surf Life Saving Club Inc. set to use the money to support their operations including covering the cost of registering their rescue boats at the increasingly popular surfside location.

Mayor Mick Tucker of Break O’Day Council said, “Scamander is well known for its surf breaks, river and ocean fishing and is the perfect spot for families, kayakers and paddle boarders looking to enjoy during the summer and it is great to see our community highlighted as part of this project.

“Scamander is a really special coastal hamlet and I know this support for our Surf Life Saving Club will help more people discover what makes our community so loved by locals by supporting our volunteers who help keep locals and visitors safe allowing them to enjoy some of Tasmania’s iconic and pristine coastline.”  

Margy Osmond, Chief Executive Officer of the Tourism & Transport Forum Australia (TTF) said, “There is nothing Aussies enjoy more than getting off the beaten track and making new discoveries and this is a fantastic initiative from Airbnb to give these small country towns a boost.

“More and more people are looking for unique and interesting travel options that won’t break the bank and it’s wonderful to see so many smaller towns listed that will hopefully benefit from an increase in visitors who will stay for a weekend or longer to enjoy all these communities have to offer.”

A full list of the towns featured in the Tiny Towns Guide as well as more information on why to visit and where to stay, can be found here.

Research findings:

• 80% of Aussies want to visit a regional town they’ve never visited
• 1 in 3 assume there are poor accommodation options
• 40% have never heard of even one of the top 10 tiny towns on the list
  • Maclean was most recognisable with 26% of Aussies having heard of it
  • Myrrhee was the least recognisable with just 5% of Aussies being aware of it
• 44% of travellers are willing to travel up to four hours to reach a new destination
• 28% tried a new food or drink when visiting a tiny town
• 20% bought art or an antique
• 20% made a good friend from their travels

10 Incredible Tiny Towns:

Maclean, NSW – Known as the “Scottish Town in Australia,” Maclean offers a unique blend of cultural heritage on the banks of the picturesque Clarence River. Enjoy the charming streets of town, indulge in fresh local prawns or explore the surrounding countryside with a trek through the subtropical rainforest.

Attractions:

• Tartan poles / Scottish Shop: Get your Scottish fix with a stroll through Maclean and admire the tartan-painted power poles and street signs. Visit the Maclean Scottish Shop for tartan souvenirs and learn about the town’s Scottish roots.
• Maclean Lookout: Head to the Maclean Lookout for panoramic views of the Clarence River, surrounding farmland and the coast. It’s an excellent spot for photography and picnics.
• Maclean Highland Gathering: If you’re visiting in April, don’t miss the Maclean Highland Gathering, also known as the Scottish Festival. This event features traditional Scottish games, music, dancing and a vibrant parade.

Listings: THE VIEW, Maclean, Riverwood Lodge – Waterfront view, The Old Clarence Brewery, Maclean

Scamander, TAS – Located on Tasmania’s east coast, Scamander is a charming town home to some of the region’s most stunning coastal scenery.

Attractions:

• Scamander Beach: Enjoy the pristine sands and clear waters of Scamander Beach. The beach is also popular for its excellent fishing opportunities.
• Scamander Golf Club: Play a round at this scenic 9-hole golf course, which provides beautiful views and a relaxing experience.

Listing: Cntnr 1.0

Monto, QLD – A quaint town in Queensland’s Wide Bay-Burnett region, Monto is surrounded by lush farmland and rugged landscapes including Mount Walsh National Park. With an historic main street, delightful local shops and the Monto Historical Society Museum, it offers a glimpse into rural Australian life. 

Attractions:

• Cania Gorge National Park and Mount Walsh National Park: These parks offer rugged landscapes, bushwalking trails and opportunities for wildlife spotting and picnicking.
• Monto Museum of Art – an artistic and cultural hub in Monto with a collection showcasing 900 pieces of Gil Jamieson’s work. A local painter and nationally significant artist who portrayed the harsh realities of life in rural Queensland and northern Australia.
• Lake Cania: A popular spot for fishing, boating, and camping, Lake Cania is a scenic retreat just outside of Monto.
• Monto Showgrounds: Hosting the annual Monto Show, this venue is central to the town’s community events and agricultural exhibitions.

Listing: The natural remedy to modern life Bloodwood Cabin

York, WA – York is a great destination for history buffs, nature lovers and anyone looking to experience the charm of an historic Australian town. 

Attractions:

• Explore York’s Heritage Buildings: York is known for its well-preserved historical architecture. Take a walking tour to admire buildings like the York Courthouse, the Old York Mill and St. Patrick’s Cathedral.
• York Motor Museum: With a unique collection of vintage cars and motorbikes, this museum is a fascinating stop for automotive and history enthusiasts.
• Local Markets: Check out the local markets such as the York Farmers’ Market for fresh produce, crafts and other local goods.

Listings: Talbot Lodge, The Barn York, Solace at Jam Tree Hill, Hope Farm Guesthouse – The Mistletoebird Room, York

Myrrhee, VIC – Escape to Victoria’s High Country and enjoy the rolling hills and vineyards of Myrrhee also known for its local produce as well as its vibrant arts community.

Attractions:

• Visit the Dal Zotto Wines cellar door: Experience a tasting session at Dal Zotto Wines, a renowned winery in Myrrhee known for its Italian varietals and beautiful vineyards.
• Explore Brookfield Maze: This fun and challenging labyrinth offers a unique outdoor adventure for visitors of all ages.
• Take a hike to Powers Lookout: Enjoy a nature walk to Powers Lookout, where you can marvel at panoramic views of King Valley and the surrounding countryside, perfect for a relaxing picnic.

Listings: The Lookout by Mt Bellevue – Amazing Views, The Lodge by Mt Bellevue – King Valley, The Bella Vista by Mt Bellevue – Outdoor Spa!

Taranna, TAS – Nestled on the scenic Tasman Peninsula, Taranna offers a unique blend of untamed wilderness, convict history and close encounters with wildlife at the world’s first “unzoo”.

Attractions:

• Tasmanian Devil Unzoo: A conservation-focused wildlife park visitors can get up close and personal with a Tassie devil and learn more about efforts to protect this endangered species. The Chocolate Foundry:  This small, family-owned chocolate factory is known for producing high-quality, handcrafted chocolates using traditional methods and local ingredients.
• Norfolk Bay Convict Station: Taranna itself has a convict history, once serving as a station for the Port Arthur railway. The railway was used to transport convicts and supplies between Taranna and Port Arthur.
• Camp at Fortescue Bay and enjoy the pristine beach or hike to Cape Hauy for a view of Australia’s highest sea cliffs.

Listings: Three capes cabin., Little Darlin’ the Shack and Three Capes and Tasman Lodge

Bremer Bay, WA – Known for its pristine beaches, Bremer Bay offers an ideal mix of relaxation and exciting outdoor adventure.

Attractions:

• Whale Watching: Bremer Bay is renowned for its whale watching opportunities. During the southern hemisphere’s summer months (January to April), you can spot orcas and other marine life on whale watching tours.
• Bremer Bay Beaches: Relax on some of the region’s beautiful beaches like Dolphin Cove Beach, which is perfect for swimming, picnicking and enjoying the clear waters.

Listings: Little Blue Eco Beach House, Rustic oceanfront serenity, Native Dog Cabin

Lake Bennett, NT – Known for its breathtaking waterfalls, visitors to Lake Bennett can enjoy a variety of fun recreational opportunities.

Attractions:

• Berry Springs: This natural wonderland is brimming with fascinating sights and sounds that will leave you awestruck. From picturesque waterfalls to the lush greenery that surrounds you, there’s something truly magical about this place. 
• Water activities: Enjoy fishing, kayaking or swimming in the crystal clear waters of Lake Bennett.

Listings: Light House at Lake Bennett, The Rozak House – Spacious, Architectural, Natural

Glen Alice, NSW – Serene and picturesque Glen Alice offers easy access to some of NSW’s most gorgeous valleys and national parks.

Attractions:

• Capertee Valley: Known as the world’s second-largest canyon, the Capertee Valley offers bird watching opportunities and stunning landscapes ideal for photography and hiking.
• Wollemi National Park: This UNESCO World Heritage site features diverse flora and fauna, ancient Aboriginal rock art, and adventurous bushwalking trails. Don’t miss the chance to explore the Glow Worm Tunnel or hike to the Pagoda Lookout.

Listings: Warramba – Luxury Australian Farm Retreat, Red Stone Retreat, Glen Alice, Truffle Experience Awaits – Capertee Valley, Practice Ground

Tumby Bay, SA – Located on the Eyre Peninsula, Tumby Bay is known for its stunning beaches and relaxed atmosphere. Dubbed one of South Australia’s most famous dive spots, Tumby Bay is a great destination for a peaceful retreat.

Attractions:

• Tumby Bay Beach: Enjoy a relaxing swim or sunbath on this  beautiful sandy beach. The clear waters and gentle waves make it perfect for families.
• Tumby Bay Heritage Trail: Explore the local history and heritage through this self-guided trail. It features historical buildings and informative signs about the town’s past.
• Tumby Bay Jetty: A great spot for fishing, strolling, or just enjoying the views of the bay. The jetty is a local landmark and offers fantastic photo opportunities.

Listings: Sea, Salt and Sand, Blue Seas – beach front living!, “Jewel of the South” Beachfront Holiday Home

ENDS

Contact: press-anz@airbnb.com 

Top 50 Tiny Towns and their populations

1. Maclean, NSW, 2,778

2. Scamander, TAS, 643

3. Monto, QLD, 1,000

4. York, WA, 2,400

5. Myrrhee, VIC, 280

6. Taranna, TAS, 156

7. Bremer Bay, WA, 312

8. Lake Bennett, NT, 129

9. Glen Alice, NSW, 56

10. Tumby Bay, SA, 2,817

11. Macarthur, ACT, 1,410  

12. Wakefield, NSW, 144  

13. Warren, NSW, 1,365  

14. Walcha, NSW, 1,396  

15. Molong, NSW, 1,621  

16. Coolamon, NSW, 2,275  

17. Uralla, NSW, 2,730  

18. Coonamble, NSW, 2,750  

19. Tocumwal, NSW, 2,858  

20. Hay, NSW, 2,880  

21. Blayney, NSW, 2,997  

22. Wagait, NT, 461  

23. Coomalie, NT, 1,280  

24. Hughenden, QLD, 1,113  

25. Yorkeys Knob, QLD, 2,749  

26. Agnes Water, QLD, 2,792  

27. Hawson, SA, 321  

28. Kimba, SA, 608  

29. Elliston, SA, 1,014  

30. Kingston, SA, 1,730  

31. Ceduna, SA, 2,290  

32. Orroroo Carrieton, SA, 874  

33. Flinders, TAS, 150  

34. Nowhere Else, TAS, 40  

35. Marrawah, TAS, 152  

36. Snug, TAS, 1,440  

37. King Island, TAS, 1,580  

38. Wyuna, VIC, 278  

39. Omeo, VIC, 406  

40. Kilcunda, VIC, 453  

41. Corryong, VIC, 1,348  

42. Killarney, VIC, 793  

43. Kellerberrin, WA, 976  

44. Shark Bay, WA, 1,000  

45. Chapman Valley, WA, 1,560  

46. Waroona, WA, 2,370  

47. Grove Beach, WA, 518  

48. Winton, QLD, 856  

49. Cunderdin, WA, 661  

50. Grindelwald, TAS, 965