30% surge in bookings from Indian guests for Paris 2024 Olympics
Key Takeaways
- As of March 31st, the number of active listings in the Paris region have increased by 40%, boosting availability for guests.
- Overall, nights booked in the Paris region for stays during the dates of the Olympic Games are over five times (400%) higher than they were the same time a year ago (as of March 31st).
- Approximately 30% increase in the nights booked for the Paris region by India guests for the upcoming Olympic Games.
- Beyond Paris, Nice, Aubervilliers, Colombes, and Saint-Ouen-sur-Seine have also seen a significant rise in interest amongst Indian guests.
Key Takeaways
- As of March 31st, the number of active listings in the Paris region have increased by 40%, boosting availability for guests.
- Overall, nights booked in the Paris region for stays during the dates of the Olympic Games are over five times (400%) higher than they were the same time a year ago (as of March 31st).
- Approximately 30% increase in the nights booked for the Paris region by India guests for the upcoming Olympic Games.
- Beyond Paris, Nice, Aubervilliers, Colombes, and Saint-Ouen-sur-Seine have also seen a significant rise in interest amongst Indian guests.
With the Summer Olympic and Paralympic Games just weeks away, Airbnb has observed a significant surge in travel bookings across the world, indicating heightened global interest in the event. Travellers from 160+ countries and regions* have already booked their stays with Airbnb during the sporting event. As of March 31st, nights booked during the dates of the Olympics are over five times (400%) higher than they were in the Paris region the same time a year ago**.
Paris remains the top-searched city on the platform, with a nearly 40% increase in active listings in the region, ensuring ample availability for guests***. In terms of growth in bookings, Asian countries are in the leaderboard: Airbnb has witnessed the highest increase in travellers coming from India, Mainland China, Hong Kong (SAR) and Japan. India alone witnessed an approximately 30% increase in booking of stays**** in and around Paris during the Games.
Beyond Paris, Indian travellers are also exploring other vibrant locations such as Nice, Aubervilliers, Colombes, and Saint-Ouen-sur-Seine****. These areas, including key Olympic venues like Colombes (field hockey) and Châteauroux (shooting events), along with cities hosting football matches like Saint-Etienne, Lyon, Nantes, Nice, and Bordeaux, are experiencing significant interest. This strategic distribution of Olympic events throughout France is showcasing lesser-known areas and historic cities, promoting a broader experience of the country for visitors during the Games.
“The surge in bookings for Paris reflects an exciting trend among Indian travellers, who are increasingly planning trips around iconic sporting events like the Olympics, showcasing their growing appetite for unique, global experiences. Interestingly, while Paris remains a top destination, these travellers are also venturing beyond traditional tourist spots to explore cities like Saint-Denis and Bordeaux to catch their favourite sports. At Airbnb, we’re excited to connect the travellers with unique accommodations that will elevate their 2024 Olympic and summer travel experiences.”
– Amanpreet Bajaj, General Manager for India, Southeast Asia, Hong Kong, and Taiwan
According to a study*****, stays on Airbnb during the dates of the Summer Olympic Games in Paris 2024 are estimated to generate €2,000 (over $2,170 USD) for a typical host in the Paris region, having a total economic impact of almost 1 billion euros (over 1 billion USD) and supporting almost 7,300 full-time equivalent jobs in the country.
As the world gears up for the Paris 2024 Olympics, Airbnb is thrilled to connect travellers with unique accommodations, ensuring a memorable experience during this global celebration of sports.
* Nights booked until April 1, 2024
** Data in this release is as of end of Q1 2024
*** Searches made January 1 through March 31, 2024
**** Based on bookings made by India guests between 1 January 2023 and 31 March 2024, for stays in and around the host cities during the period of the Paris 2024 Olympic Games
*****Report carried out by Deloitte on behalf of Airbnb titled “Airbnb’s economic and social contributions in France during Paris 2024 Olympic and Paralympic Games”. Published April, 2023