Airbnb 2023 Summer Release highlights

Introducing Airbnb Rooms

An all-new take on the original Airbnb, offering a more affordable way for guests to experience a destination by staying with a local.

• While more people are turning to hosting – we ended last year with 900,000 more listings than we had at the beginning, excluding China – guests are opting for a more affordable stay, which is no surprise amidst a rising cost of living crisis. Nights stayed in private room listings in the UK grew by approximately 70 percent.¹

• Rooms remain one of our most popular types of stay for guests as the third most booked category² since we launched Airbnb Categories last May, with solo travellers and millennials most likely to book a private room.

• Private rooms are an affordable way to stay as a solo traveler or duo. Globally last year, more than 80 percent of private room stays were under $100 a night(3), with an average rate of a private room in the UK at £59 per night (4). More than 47,000 cities had at least one listing with an average price of under $50 last year (5). 

• There are private rooms (6) in more than 60,000 cities and towns around the world. The top five trending destinations (7) for stays in private rooms include: 
  1. Mapo-gu, Seoul, Korea
  2. Melbourne, Australia 
  3. Warsaw, Poland
  4. Sydney, Australia
  5. Florence, Italy

• In a recent global survey, over half of respondents (8) said they saved money on their accommodation by staying in a listing and almost nine out of ten (9) said price is important to them when deciding between booking an Airbnb listing and other accommodation.

• Hosting serves as an economic lifeline for many, with the typical private room Host (10) earning more than ever. Last year, private room Hosts in the UK earned a total of almost £205 million while the typical UK private room Host earned almost £2,200.

• Hosts are using this extra income to fight the lingering economic crisis with 39 percent of Hosts saying they use the income from hosting to cover the rising costs of living and two fifths said they use it to make ends meet (11).

• Private rooms are a unique way to see a city by staying with a local, and provide guests with high quality stays. In Q1 2023,  more than 80% reviewed stays in a private room in the UK received our highest five star rating.

Listening to community feedback

We’re improving nearly every aspect of the Airbnb service with over 50 new features and upgrades based on feedback from our community, including wishlists, total price display, transparent checkout instructions, and more.

• For those window shopping, wishlists are a fun way to inspire your next travel adventure. Since we launched the feature a decade ago,  guests have created over one billion wishlists, with almost 30 percent more wishlists created last year than in 2021. 

• Airbnb listings were “wishlisted” over 2.6 million times a day in 2022, the highest rate in Airbnb history.

• Many guests go on to book their wishlisted stay, with almost a third of all bookings last year involving a listing that was previously wishlisted. 

• Ten of the top most wishlisted listings of all time (12) are dispersed across the world and include spectacular views, unique stays and a wide range of amenities.
  • Balian treehouse, Bali, Indonesia
  • Luxurious, lovely view, Riva, Italy
  • 180° view villa, Bali, Indonesia
  • Hector cave house, Santorini, Greece
  • Secluded intown treehouse, Atlanta, Georgia, US
  • The Seven Tone – Ivy trullo, Ostuni, Italy
  • The MICA Chalet, Quebec City, Canada
  • Underground Hygge, Orondo, Washington US
  • Cob Cottage, Mayne Island, British Columbia, Canada
  • Pool house with a view, Los Angeles, California, US

• With the launch of Airbnb Categories, guests are uncovering new destinations which helps distribute tourism to little known hidden gems, typically away from tourist traps.  Since Airbnb Categories was introduced in May last year, there have been more than 600 million views, with the top booked categories (13) in the UK including Beach, Amazing pools, National Parks, Rooms, and Iconic cities.

Building connection

• Following three years of travel restrictions, lockdowns and isolation, guests are looking for ways to connect with people and have authentic experiences. In a recent survey, over 60 percent of respondents¹⁴ said they felt travelling on Airbnb provided a closer connection to the local culture than staying in a hotel or resort. 

• Guests are having positive stays and forging meaningful connections, and more than 14 million have returned to the same Host for another stay since Airbnb began. 

Airbnb 2023 summer travel trends

• As we see the end of travel restrictions, Airbnb guests have already planned stays in over 72,000¹⁵ cities and towns this summer. 

• Guests from the UK are seeking sunshine and adventure with the top five booked¹⁶ categories this summer including Beach, Amazing pools, National parks, Countryside and Trending.

Trending17 summer18 destinations – worldwide by search in Q1	Trending summer domestic destinations – by search by UK guests in Q1	Trending summer international destinations – by search by UK guests in Q1
1. Kuta Utara, Bali 2. Ksamil, Albania 3. Barcelona, Spain 4. London, England 5. Gotland, Sweden 6. Louisville, KY, United States 7. Rome, Italy 8. Rouen, France 9. Marrakesh, Morocco 10. Grindelwald, Switzerland	1. Isle of Skye, Scotland 2. Castle Donington, England 3. Bath and North East Somerset, England 4. Twickenham, England  5. Sunderland, England 6. Chepstow, Wales 7. Halifax England  8. Derby, England 9. Oxfordshire, England 10. Penzance, England	1. Hong Kong, Hong Kong 2. South Kuta, Indonesia 3. Catania, Italy 4. Milano, Italy  5. Pemenang, Indonesia 6. Playa Blanca, Spain 7. Tropea, Italy 8. Rognes, France  9. Cagliari, Italy 10. Cortina d’Ampezzo, Italy

All listings included in this press release are intended to inspire and illustrate. Airbnb does not endorse or promote these listings or any other accommodations or experiences on the platform.

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Forward Looking Statements

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