Airbnb reveals its 2024 travel predictions

Airbnb today unveils what travel in the new year will look like. For those looking for travel inspiration for 2024, new data from Airbnb reveals some of the top trending domestic and international destinations as well as some interesting insights about how people are travelling. 

Travel next year has a lot of surprises and emerging new trends in store, including adventures to Japan, celebrating Rio Carnival and the Paris 2024 Olympic Games, as well as many Brits planning domestic holidays in beach towns and iconic British cities.

Embark on a global adventure: 24 places to visit in 2024

2024 is shaping up to be the year of globetrotting – with many exciting international destinations appearing in the list of trending destinations. The first stop on the 2024 world tour is Japan, where guests are seeking the unique blend of tradition and modernity in Japan – seeing Tokyo, Osaka, and Kyoto all appear among the most trending destinations for travel in the new year. 

As the city of love prepares to host the 2024 Olympic Games, Paris is more attractive than ever, with searches for 26th July –  11 August 2024 increasing by over seven times compared to the year prior¹.
Meanwhile – across the Atlantic, the vibrant Carnival is encouraging guests to dance to the rhythm of samba in Brazil,  with Rio de Janeiro making an appearance on the trending list, and Brazil seeing an increase in searches of 136 per cent for Carnival weekend². As the clock turns toward 2024, below are 24 of the top trending global destinations to set sights on in 2024³:

• Indianapolis, Indiana
• Warsaw, Poland
• Osaka, Japan
• Kyoto, Japan
• Buenos Aires, Argentina
• Marrakesh, Morocco
• Salvador, Brazil
• Paris, France
• Düsseldorf, Germany
• Puerto del Carmen, Canary Islands, Spain
• Melbourne, Australia
• Philadelphia, Pennsylvania
• Lille, France
• Stockholm, Sweden
• Tokyo, Japan
• Rio de Janeiro, Brazil
• Cortina d’Ampezzo, Italy
• Milan, Italy
• Rome, Italy
• Maceió, Brazil
• Dallas, Texas
• Colorado Springs, United States
• Nassau, The Bahamas
• Mexico City, Mexico

Japan leads the way: Fastest growing countries and regions

The following countries and regions are just some of the locations with the highest increase in searches when comparing Q1 – Q3 2023 to Q1 – Q3 2024 – with Japan topping the list again, seeing searches increase by over three times compared to the previous year:

• Japan
• Taiwan
• Albania 
• Singapore
• Finland 
• United Arab Emirates 
• Curaçao 
• Aruba 
• Thailand 
• Guatemala

Quaint towns, bustling cities and national parks: Trending UK destinations 

For UK travellers planning staycations in 2024, beach towns like Brighton and historic cities such as Bath are on top of mind. 2024 is also set to be a big year for live music, so it’s no surprise that Wembley and Stretford are climbing up this year’s list. Wembley is welcoming Taylor Swift for an eight-night stint at the stadium across June and August, while Stretford’s Old Trafford will see Green Day and Foo Fighters take the stage next year.

For those opting to escape the hustle and bustle next year, Llanberis is a  strong contender which is found in the national park category. 

The following locations are just some of the trending UK cities for next year, based on searches by users living in the UK, from 1st of January 2023 to 30th September 2023 for future travel during the full 2024 year: 

1. Brighton and Hove, England
2. Isle of Skye, Scotland
3. Bath and North East Somerset, England
4. Stratford, England
5. Ayr, Scotland
6. Stretford, England
7. Wembley, England
8. Chichester, England
9. Llanberis, Wales
10. Bristol City, England

Spain remains a firm favourite: Trending international destinations for UK travellers

For Brits travelling abroad, sunny summer destinations such as Majorca and southern France top the travel list for 2024. While more eastern destinations like Thailand and Hong Kong also show increased popularity among British travellers, as they look further afield for warmer climates. 

Major sporting tournaments are also driving guests to explore new destinations, as cities such as Frankfurt and Cologne also make the list due to the likes of the Men’s Euros finals. 

1. Cala D’or, Illes Balears, Spain
2. Palma, Illes Balears, Spain
3. Frankfurt, Hessen, Germany
4. Cologne, North Rhine-Westphalia, Germany
5. Perols, Occitani, France
6. Warsaw, Masovian Voivodeship, Poland
7. Muang Pattaya, Chang Wat Chon Buri, Thailand
8. Saint-Denis,  Île-de-France, France
9. Hong Kong, Hong Kong
10. Cortina d’Ampezzo, Veneto, Italy

Guest Favourites: Great ratings and reviews, easy to discover on Airbnb

For guests who are yet to finalise 2024 travel plans and need help finding the cream of the crop, Airbnb has launched Guest Favourites, a collection of the 2 million most-loved homes on Airbnb based on ratings, reviews, and reliability. Guest Favourites have excellent reviews and are rated above 4.9 stars on average. These homes also receive high marks for ease of check-in, cleanliness, listing accuracy, Host communication, location, and value. Below are some of the most wishlisted Guest Favourite homes to inspire new year travel:

Wholesome escapes: National parks and amazing views

Following on from a busy social calendar at the end of the year, guests have recharge and relaxation on their minds when booking vacations next year, with national parks, amazing views, and beach categories appearing in the top booked categories for 2024. The following are some of the most booked categories globally for next year, based on booked stays, from January 1, 2023 to September 30, 2023 for future travel during the full 2024 year: 

• National parks
• Amazing pools
• Beach
• Amazing views
• Iconic cities

Whether guests are travelling to a trending destination internationally, or in the UK, Guest Favourites make it easy for guests to find the best place to stay to make the most of their trip. 

Head to Airbnb to explore the Guest Favourites filter further when planning your next trip.