Research reveals pub-cations are the top travel trend this Easter in the UK

UK travellers are continuing to orient their travel choices around food and this Easter is no different – as new research from Airbnb* shows Brits are swapping Spanish tapas for countryside escapes with friends and families, where proximity to hearty pub-grub and the warm welcome of a rural local are top of the menu.

Over the past year, holidays centred around culinary experiences (otherwise known as “gastro-cations”) dominated as a travel trend, and Airbnb’s study shows this is only continuing to rise. Well over a third (42%) of the British public say proximity to memorable eating and drinking experiences on holiday remains one of the biggest influences on where they go, with nearly one in three (29%) noting that this motivation is even more important to them this year, compared to last. 

As to where Brits are drawing inspiration from for food-focused travel, it’s clear that TikTok is a key source of intel – the #foodtrip hashtag has now reached well over a quarter of a million videos and 43% say they save restaurant and ‘top food spots’ videos to refer back to when travel planning. 

But when it comes to foodie-trips specifically for this Easter, there is one overarching trend emerging – pub-cations! 

Airbnb’s study reveals that over half (52%) of Brits are planning or considering a ‘pub-cation’ this Easter – a rural getaway centered around staying in or visiting cosy pubs nearby. Nearly half (47%) say it’s for the draw of a good  pub meal and wholesome classics, from fish and chips to Sunday roasts. For 39%, the comforting and traditional menus that offer something for everyone provide the perfect backdrop to losing track of time when catching up with loved ones. 

Bookings for trips in UK countryside destinations have increased by 71% on Airbnb for this year’s Easter bank holiday weekend vs 2024, as families and friends seize the long weekend as a chance to reconnect, whilst taking in all that Britain’s pubs have to offer.

With Airbnb data revealing a quarter of Brits want to explore more of the UK beyond cities, and over half of bookings (52%)** being made in rural areas, the research showed a well-loved pub is often the deciding factor on where to go. As many as 29% admit they choose where they travel based on the location’s proximity to a pub. 

This Easter Airbnb is proud to announce the transformation of the spare rooms of three rural pubs into beautiful listings. Before and after renovations below showcase the incredible makeovers, allowing these classic pubs to now welcome staycation goers. For even more inspiration on where to stay for a countryside pub-cation, Airbnb has curated its ultimate list of awe-inspiring stays in trending rural destinations, just a stone’s throw from a revered local pub.

Luke Impett, Partnerships and External Affairs for Northern Europe at Airbnb, comments: “Easter is the ideal time to reset, and our research shows that people in the UK love heading to the countryside for a cosy pub meal. In fact, 37% pick a country pub as their top place to meet up with family and friends during Easter.  Pubs serve as the vibrant hubs of the community – landlords who know their regulars, stories shared over hearty meals in a homely atmosphere. We’re proud to help our guests find the perfect stay, whether it’s a cosy spot just steps from their nearest tavern to actually staying within these charming pubs themselves.”

Top trending rural destinations among UK travellers this Easter***

• Lincoln 
• East Lindsey 
• Pembrokeshire 
• County Tyrone 
• Stamford 
• Dumfries and Galloway 
• Lancashire 
• Chichester 
• Outer Hebrides 
• Stratford-on-Avon

Airbnb’s transformed pub stays in the UK

The Thomas Tripp, Christchurch, Dorset (sleeps 2)

Renowned for its local legacy, friends and co-owners Dave and Jason have transformed their once-empty upstairs kitchen unit into a moody yet refined private retreat. With a cosy cove for guests to unwind, it offers a unique sanctuary in the heart of Christchurch. This getaway immerses visitors in the South Coast’s rich maritime heritage – perfect for relaxing after paddleboarding on the River Stour or taking a vintage ferry to the Mudeford Beach huts.

The Townhouse, Lymington, New Forest (sleeps 2)

Since taking over The Townhouse, owner Dave has made its suntrap courtyard and live music events a staple of Lymington’s hospitality scene. Now, he’s brought the same passion upstairs, transforming a once-tired space into stylish guest suites. Blending exposed brickwork with bright, airy tones, these contemporary retreats are perfect for unwinding after a day of sailing, cycling, or spotting the free-roaming horses of the New Forest.

The Swan, Milton, Derbyshire (sleeps 2)

Landlord Olly has transformed The White Swan into a welcoming haven for the public since taking over in 2021  – from Milton regulars to muddy-booted hikers. Now, he’s extending the invite even further with a newly renovated guest room, featuring rich Balmoral tartan and a striking greenwashed ceiling. Perfectly placed near Anchor Caves and Foremark Reservoir, The Swan is an ideal base for exploring Derbyshire’s stunning countryside – where tradition, adventure, and warm hospitality meet.

Guest Favourite Airbnb country stays near cosy rural pubs in the UK

For travellers seeking top-tier accommodation, Guest Favourite Airbnbs are the most-loved stays, chosen by guests for their excellent reviews, ratings, and reliability.

Garden Rooms Cottage, Chichester (sleeps 4)

Nestled in the picturesque village of West Ashling, near the city of Chichester, this quaint countryside cottage offers guests a taste of rural Sussex life. Surrounded by beautiful gardens and tastefully decorated with elegant and cosy furnishings, this idyllic stay boasts convenient proximity to the village’s local gastro-pubs, The Richmond Arms. Guests can saunter at leisure to the village to enjoy a Sunday roast or a pint in the sunshine.

Home Farm Cottage, Dumfries & Galloway (sleeps 5)

A fairytale cottage located in the Scottish village of Kirkcolm, Dumfries and Galloway, this quaint retreat is situated in the countryside of the historic Corsewall estate. Guests can enjoy peaceful walks through acres of woodland, or venture to the sea for a stroll along the coast. Situated just a 10-minute walk away, guests can be enticed by The Blue Peter pub, Stranraer, which offers a menu of delectable grub, a perfect way to conclude a long day’s exploring.

Parkfields, Pembrokeshire (sleeps 5)

Just a stone’s throw from the beautiful Broad Haven beach, Pembrokeshire, Parkfields Airbnb is a luxurious countryside retreat offering guests both comfort and tranquility in abundance. Whether winding down in the hot tub or enjoying a leisurely stroll around the private gardens, guests of this remarkable stay can bask in the rejuvenating Welsh country air. Just 10 minutes away is The Galleon Inn, offering stunning coastline views and serving an impeccable pub menu – the perfect spot for a relaxing meal after a day of exploration.

Jolls Cottage, East Lindsey (sleeps 6)

Situated within the stunning Lincolnshire Wolds AONB, the picturesque Joll’s Cottage is a rural paradise. Guests of this idyllic stay can choose to unwind with a book in the private summerhouse, enjoy cosy evenings in front of a roaring fire, or explore the local countryside. Just a 5-minute drive down the road is The King’s Head, Tealby – a local gastropub with a superb menu and brimming with historic charm. 

The Barn, Aignish, Outer Hebrides (sleeps 7)

A remarkable home with panoramic views of the Scottish coastline, guests of this secluded stay can soak in the natural wonders of the remote Outer Hebrides. Whether perching on the balcony to enjoy the coastal views at sunset, or heading out for a day exploring the island’s wilderness, guests of The Barn in Aignish are surrounded by nature. Just a short drive away in Stornoway, McNeill’s pub offers a cosy atmosphere and live music a plenty.

All listings included in this article are intended to inspire and illustrate. Airbnb does not endorse or promote these listings or any other accommodations or experiences on the platform.

High-res imagery for the stays listed above is available here*.

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