Revealing the top 20 places to visit in 2025

A new year means new adventures, so Airbnb has unveiled the top 20 trending destinations guests around the world are adding to their 2025 travel bucket list.

The trending list includes destinations that are surging in popularity, thanks to an increase in searches made by solo travellers, families, and group adventurers for trips taking place in 2025.¹ It also includes the most wishlisted cities of 2024 that Airbnb predicts will continue to trend in the new year, including historic cultural spots such as Palermo, Seville and Kyoto.²

As Taylor Swift’s Eras Tour, the Olympics and other major cultural and sporting events drove bookings this year, ‘experiential travel’ will continue to inspire adventures in 2025. Airbnb’s data shows that many of the search dates for these desirable destinations correlate with major events in 2025, including concerts, cultural festivals and major sporting events.

When it comes to top destinations for UK travellers, passion tourism is no doubt having an influence on a local level too, with Manchester – one of the key cities holding the Oasis reunion tour concerts – making the top ten list. 

Showing a continued demand for dynamic city break destinations, Milan and Rome also came up high on the top ten list for British holiday goers, alongside coastal escapes – with UK travellers seeking out picturesque landscapes in destinations like West Sussex and Portrush. 
Milton Keynes is also drawing in families with its accessibility to London and an exciting lineup of activities, from the thrill of indoor skydiving to the magic of its popular real snow slopes.³

Top 10 trending destinations among GB guests:

1. Milan, Italy
2. Portrush, United Kingdom
3. Cala d’Or, Spain
4. Rome, Italy
5. West Sussex, United Kingdom
6. Tarragona, Spain
7. Tokyo, Japan
8. Manchester, United Kingdom
9. Milton Keynes, United Kingdom
10. Arâches-la-Frasse, France

No matter what corner of the globe you’re visiting, this list has something for every traveller’s bucket list.

Airbnb’s top 20 trending destinations globally for 2025:
1. Puerto Escondido, Mexico

Beautiful 5 bedroom house in La Punta

For holidaymakers in search of a tropical destination to kickstart the New Year, Puerto Escondido offers a beautiful escape. Situated on the Pacific Coast of Oaxaca, this beach paradise is rapidly gaining popularity as a sought-after destination for group travel, especially during the first week of January – with a notable uptick in searches in 2025 compared to last year.⁴

2. Green Bay, Wisconsin, United States

Lakefront Boho Cottage

Holidaymakers visiting Green Bay, WI, can visit local attractions including Bay Beach Amusement Park and Green Bay Botanical Garden. And, of course, no trip to Wisconsin would be complete without tasting an assortment of locally crafted cheese. 

3. Tokyo, Japan 

A Tiny Old House Suzumeya Tsukiji: Suzu

The allure of Tokyo, Japan is not slowing down in 2025, as the enchanting city continues to top the trending list – especially for Gen Z travelers.⁵ Each neighborhood in Tokyo has its own unique character, offering high end sophisticated shopping and dining. Harajuku is a trendy spot famous for its fashion, cuisine and events, and Roppongi offers a fascinating blend of both opulence and youthful nightlife.

4. Palermo, Italy 

RAF – Panoramic Terrace in City Centre

Sicily’s capital, Palermo, exudes romance with its rich history, architecture, art, and culture. Visitors can explore the city’s significant landmarks including Chiesa del Gesù, an iconic Baroque church, Teatro Massimo, the largest Opera house in Italy, and Piazza Vigliena, the square that divides the city into four historic districts.

5. Cartagena, Colombia 

Entire loft in Cartagena de Indias, Colombia 

Rich in cultural heritage, colonial architecture, and pristine beaches on the Caribbean coast, Cartagena offers more than just natural beauty. The enchanting city boasts vibrant festivals, a bustling nightlife and fresh local seafood.

6. Charleston, South Carolina, United States 

The Moorings – 2 Blocks to King St!

This Airbnb, located in downtown Charleston, allows travellers to easily explore the city’s historic district, including its most photographed spot, Rainbow Row – an iconic row of 13 pastel houses. Beyond the city’s landmarks, you can stroll through Charleston’s immaculate gardens and enjoy Southern comfort food with local dishes like shrimp and grits and she-crab soup. 

7. La Serena, Chile

Cozy family apartment steps to the beach 

Like its name implies, La Serena, Chile, offers a peaceful retreat with its long beaches and plethora of local attractions. Emerging as a top family destination in 2025⁶, the city offers family-friendly adventures, from exploring the enchanting forests of Fray Jorge National Park to viewing sea lions, bottlenose dolphins, and Humboldt penguins in the wild at Humboldt Penguin National Reserve.

8. Kyoto, Japan

Artist’s house in Kyoto with a big cypress bath 

The centre of traditional Japanese culture, Kyoto is adorned with classical architecture that is showcased throughout the city in its historic temples and shrines. From traditional tea ceremonies to flower arranging and performing arts, there are many memorable experiences for the entire family to participate in. 

9. Vancouver, British Columbia, Canada

Modern Deep Cove View Suite with a Hot Tub

As one of the most ethnically and linguistically diverse cities in Canada, Vancouver not only thrives with a vibrant culture but also offers a mild climate and breathtaking outdoor attractions.

10. Mumbai, India 

Balcony City Views | Near Bandra

Mumbai, India  is an entertainment hub – notorious not only for its enormous Bollywood film industry, but also for music and fine arts. The bustling city attracts artists from around the world, hosting events like the upcoming Coldplay concert. This highly anticipated event in January 2025 has resulted in a surge of searches during this time, putting Mumbai near the top of the list of trending destinations.⁷

11. Mar del Plata, Argentina

The best view for two

Mar del Plata, Argentina, is a popular port city south of Buenos Aires that boasts beautiful beaches, lush forests, and a wide range of activities – from touring the city on bicycles to surfing on the Atlantic, paragliding, exploring museums, and more.

12. Manly, New South Wales, Australia

Manly Beach views, central location, walk to Corso

Only a short ferry ride away from Sydney, Australia, the trending suburb, Manly, offers both the bustling city energy and relaxed coastal atmosphere. Its sprawling beach is safeguarded by three surf lifesaving clubs, making it a popular destination for both surf pros and amateurs alike. 

13. Seville, Spain

Elegant & central apartment with unique views 

Get lost in the streets of Seville, Spain, where adventurers feel inspired by captivating monuments, Spanish guitar music, and mouthwatering tapas. Its international festivals are a reflection of the city’s vibrant culture, including Holy Week – a popular festival leading up to Easter. With Seville searches surging during Holy Week in 2025⁸, guests can join its lively festivities, including religious processions and a live ‘saeta’, a traditional flamenco song devoted to religious figures.

14. Bad Staffelstein, Germany

Kraftort on the edge of the forest arrive-los-los-genießen

The town of Bad Staffelstein, Germany, is proudly recognized for its thermal salt water baths that lie amongst its natural beauty. Beyond its wellness offerings, cyclists and hikers can enjoy scenic trails with views of the “Staffelstein Triumvirate” of the Staffelberg mountain, Banz Abbey, and the Pilgrimage Basilica of Vierzehnheiligen- the Fourteen Holy Helpers.

15. Baton Rouge, Los Angeles, United States

Downtown Baton Rouge Retreat Near LSU

Experience the vibrant heart and soul of Louisiana in its capital, Baton Rouge. From comforting Southern cuisine to historical landmarks and views of the Mississippi River, there are many ways to experience the rich 300-year history of Baton Rouge.

16. Savoie, France

Apt 2 hp with jacuzzi + view 

With a diverse range of vibrant cities and quiet towns that are tucked away in the mountains, guests can explore Savoie’s many offerings. During the summer, visitors can soak in its natural beauty with its hiking trails and nearby lakes, or enjoy skiing during the winter months.

17. Chiang Mai, Thailand

2 Bedroom Villa, Infinity Pool and maid service

Fans of the dark comedy drama centered around travellers at a luxurious resort can view the magic of Thailand on the screen during its highly anticipated third season, however, nothing beats experiencing the city firsthand. In fact, Chiang Mai, one of the filming locales, is already increasing in searches for both family and group travelers this year⁹.

18. Cardiff, Wales, United Kingdom

2-Bed Luxury Park View Flat. Free-Parking & Garden 

Cardiff is a compact city with a lot to offer. One of the city’s standout landmarks is Cardiff Castle, a historic gem in the city center that blends Gothic, Mediterranean, and Arabian architecture. Unlock fascinating secrets, including a network of underground tunnels, and discover the rich history spanning 2,000 years. 

19. Les Deux Alpes, France

La Grange St. Cyprien, Vénosc – Les Deux Alpes

Consistent with its name, “The Two Alpes”, this winter wonderland is emerging as a popular destination for travellers of two in 2025.¹⁰ The region is an internationally renowned ski destination for winter sports enthusiasts. Boasting natural snow year-round, Le Deux Alpes has over 1,000 acres of marked runs for every level. For those seeking a relaxing experience, there are abundant après-ski options to indulge in.

20. Florianópolis, Brazil

Apto Luxury at Jurere Internacional beach 

Florianópolis is a slice of paradise in the southern region of Brazil. The city has 42 beaches to explore each with its unique qualities. The city is also known as the “Oyster Capital” and has an impressive gastronomy scene.

For travellers planning ahead for their 2025 adventures and seeking top-tier accommodations, Airbnb has unveiled Guest Favourites—a collection of 2 million highly rated homes chosen for their excellent reviews, ratings, and reliability. No matter the destination, the Guest Favourite badge helps you effortlessly discover the ideal place to stay, ensuring a trip to remember.