Hit TV shows like ‘The Traitors’ inspiring travel on Airbnb across Britain

Key Takeaways

  • Hit show The Traitors UK has returned to screens, with fans once again in awe of the show’s stunning location, Ardross Castle, in the Scottish Highlands
  • Research by Airbnb reports that two in five Brits have been inspired by British TV shows to visit more of the UK. To help fans turn fantasy into reality, Airbnb has revealed the most wishlisted Scottish castles for a Traitors-inspired break

Key Takeaways

  • Hit show The Traitors UK has returned to screens, with fans once again in awe of the show’s stunning location, Ardross Castle, in the Scottish Highlands
  • Research by Airbnb reports that two in five Brits have been inspired by British TV shows to visit more of the UK. To help fans turn fantasy into reality, Airbnb has revealed the most wishlisted Scottish castles for a Traitors-inspired break

With season two of The Traitors UK hitting TV screens across the nation, viewers are once again swooning at the show’s breathtaking location – Ardross Castle, a beautiful 19th-century castle in the Scottish Highlands. 

But if spending only three hours a week marvelling at the sprawling castle estate isn’t enough for you, why not turn fantasy into reality with Airbnb’s most wishlisted Scottish castles* – perfect for a truly Traitors-inspired getaway, bookable via the Castles Category. 

The list comes following research commissioned by Airbnb, which revealed that two in five (40 percent) say British TV shows have encouraged them to visit more of the UK than they had previously.**

“Airbnb Hosts open up their doors to some of the most incredible spaces in the UK, including breathtaking settings – such as our most wishlisted Scottish castle stays. With The Traitors the TV show on everybody’s lips, our range of stunning castle stays can transport guests to their very own Traitors-esque sanctum. Bring your wildest imaginations to life, with a screen-worthy castle get-away – suitable for both traitors and faithfuls.”

Amanda Cupples, General Manager for the UK and Northern Europe at Airbnb

Airbnb’s most wishlisted Scottish castles:

Kilbryde Castle, Stirling

Kilbryde Castle, Central Scotland, is set in stunning gardens only open to the public once a year, but available freely for guests to wander around.

Scone Palace, Perth and Kinross

Scone Palace has an exciting and colourful history. The crowning place of the Kings of Scots, it houses an outstanding collection of antiques, paintings and rare artefacts.

The Mansion House, Clackmannanshire

The Mansion House is a fully modernised Victorian Mansion built in 1889 in a private and secluded setting. It is the perfect location for exploring central Scotland and its scenic beauty – ideal for a host of activities such as golf, hill walking, cycling, fishing. 

Cats Castle, Argyll and Bute

Built in 1888, Cats Castle sits on two acres of land beyond the western edge of Dumbarton. The property has stunning river views down the Firth of Clyde. 

Cambo, Fife

Built in 1881, Cambo is an impressive Victorian mansion house, which lies at the heart of a 1200 acre estate in one of the most unspoiled areas of Scotland. Located near St Andrews it is the ideal spot for a winter getaway, where guests can enjoy woodland walks and unwinding in the calming atmosphere of the surroundings. 

St. Benedict’s Abbey, Highlands

St. Benedict’s Abbey is one of the finest old buildings in the north of Scotland with a fascinating history. Surrounded on three sides by water, the abbey is set in 20 acres of beautiful garden grounds, which extend right down to the shoreline of Loch Ness.

Thornton Castle, Aberdeenshire

Thornton Castle dates from the 13th century and is full of historic features. Wander the large garden with its chickens and ducks, or explore the croquet lawn and an all-weather tennis court.

ENDS

*Most wishlisted homes in the ‘Castle’ Category in Scotland for the dates 1 January 2023 – 31 December 2023.

** Research conducted amongst a national representative sample of 2,000 respondents by Censuswide in March 2023, under strict Market Research Society Guidelines.

High-res imagery for the stays listed above is available here*.

*Note: If featuring the above imagery: please reference the following credit line: “Airbnb is not the copyright holder of these images. Airbnb receives a limited licence from our Hosts who agree to our Terms of Service and upload these images. Airbnb grants you limited and revocable rights to use the images on your site for your article only, provided that you link to the listing, add the credit line “Courtesy of the Airbnb Community” and remove the images if the rights holder objects to your use.”