Trending destinations for winter family getaways in the UK and beyond
Key Takeaways
- Airbnb reveals lesser-known Christmas market cities and wintery escapes are trending for families this winter, seeking cosy getaways as the colder weather hits
- Trending European cities like Cologne, Strasbourg and Prague offer families picturesque festive activities, whereas UK destinations such as Winchester, and Bourton-on-the-Water can provide a budget-friendly, but equally cosy experience
- From a comfortable family apartment in Cologne to a cosy cottage in central Exeter, Airbnb has collated its Guest Favourite stays in family friendly hotspots
Key Takeaways
- Airbnb reveals lesser-known Christmas market cities and wintery escapes are trending for families this winter, seeking cosy getaways as the colder weather hits
- Trending European cities like Cologne, Strasbourg and Prague offer families picturesque festive activities, whereas UK destinations such as Winchester, and Bourton-on-the-Water can provide a budget-friendly, but equally cosy experience
- From a comfortable family apartment in Cologne to a cosy cottage in central Exeter, Airbnb has collated its Guest Favourite stays in family friendly hotspots
With shorter days here and chillier nights ahead, Airbnb has revealed its trending destinations amongst British families who are seeking out winter wonderland retreats1.
From cosying up by cottage fireplaces with a good board game, to family fun exploring festive Christmas markets, these destinations offer families a wealth of seasonal activities — ensuring something special for all ages.
Uncover lesser-known European Christmas market cities for festive adventures
Recent Airbnb data reveals a growing trend in searches for family stays in Rovaniemi, Lapland2 – the official hometown of Father Christmas. It’s no wonder, as meeting Santa Claus is a dream come true for many children, making Rovaniemi an increasingly popular destination this winter.
However, people are also ditching traditional holiday choices and exploring other destinations to get their dose of holiday spirit this Christmas. Airbnb data reveals that UK families are increasingly opting for stays in alternative festive European cities, with searches for stays in Cologne, Prague, and Strasbourg all soaring for the winter months.
These destinations offer families an array of wintery activities such as ice skating, and sight-seeing tours – perfect for entertaining little ones this winter. Better yet, many of them host sprawling Christmas markets, where memories can be made as families get closer to the spirit of the season.
Quintessentially British towns and countryside escapes
Closer to home, families are seeking cosy retreats in the countryside – with villages such as Bourton-on-the-Water, full of beautiful scenery and historical charm, gaining traction.
Additionally, the chillier weather isn’t stopping families embracing the great outdoors this winter, with searches for rural destinations such as Norfolk on the rise. Here families can enjoy frosty walks in the Broads National Park, or hop on The Santa Train at Longleat House, Warminster.
Airbnb’s data shows that families are heading to traditional towns to enjoy festivities, with Winchester and Exeter experiencing an uptick in searches. The city of Liverpool also came high on the list as an in-demand destination for families, with plenty of things to do for the kids – from immersing in a Christmas light display at Liverpool Cathedral, to heading to Santa’s Grotto at Knowsley Safari for an evening of festive fun.
Amanda Cupples, General Manager for Northern Europe at Airbnb said: “This winter, our data shows us that whilst classic choices for winter trips like Lapland and Alpine resorts reign supreme, families are also venturing to new destinations for their seasonal adventures. Lesser-considered European cities, like Cologne and Strasbourg are increasing in popularity, offering Christmas market cheer with fewer crowds. Wherever families choose to holiday this winter, our millions of hosts open up their doors for a home-away-from-home experience, with enough space for Mum and Dad to get some recuperation time too.”
A tailored family experience
As parents plan their next getaway, many seek reassurance that both the destination and accommodation will meet everyone’s needs — one reason why 41% of UK families prefer returning to the same destination each year3.
To ease the stress of finding the right stay, Airbnb has introduced over 50 new guest filters, helping families quickly identify ideal options from proximity to points of interest such as parks or playgrounds to recommended filters based on your past bookings and searches. These new features will help families find a stay that meets all their needs, allowing for a relaxing and memorable holiday together.
| Trending domestic (UK) destinations among families this Winter (GB guests) | Trending international destinations among families this Winter (GB guests) |
|---|---|
| Liverpool, England Gloucestershire, England Bourton-on-the-Water, England Cardiff, Wales Exeter, England Birmingham, England Norfolk, England Winchester, England Lincoln, England Warminster, England |
Rovaniemi, Lapland, Finland La Plagne-Tarentaise, France Rome, Italy Cologne, Germany Bourg-Saint-Maurice, France Prague, Czechia Kittilä, Finland Strasbourg, France Les Deux Alpes, France Perth, Australia |
Ultimate family-friendly Airbnbs in trending destination this winter
Bourton-on-the-Water, England
A detached two-bedroomed cottage conveniently situated just a few minutes walk from the heart of one of the most charming picture postcard villages in the Cotswolds, Bourton-on-the-Water.
Exeter, England
A comfortable and cosy city-centre stay accompanied by a walled garden for privacy and comfort. Guests can enjoy close proximity to a wealth of attractions, including Exeter University, the cathedral and the picturesque town centre.
Winchester, England
In the heart of historic Winchester, Wykeham Cottage provides a perfect base for exploring the city. Overlooking the Cathedral wall, the cottage has a south-facing, private patio and enjoys close proximity to restaurants, markets, pubs and shops.
Norfolk, England
Stylish Luxury Cottage close to the Coast
A beautiful three-bed cottage in Norfolk traditional brick and flint. Located in Docking, the cosy abode is just a few minutes’ drive from the glorious beaches of North Norfolk and enjoys close proximity to a selection of fantastic local eateries and shops.
Warminster, England
A beautiful cottage with an historic charm and modern feel. The warm and cosy home has its own private garden next to a converted water mill and the river Wylye. Guests can enjoy peaceful country walks and scenic rural landscapes.
Rovaniemi, Lapland, Finland
A cosy winter stay, Villa Hanhi is located close to the forest and ski resort, where guests can enjoy the tranquillity of the wilderness alongside an array of outdoor winter activities.
Cologne, Germany
A bright, beautiful family apartment in Cologne, Germany. Ideal for groups travelling with children, the apartment has a large living room and ample space for little ones to play.
Prague, Czechia
A bright, beautiful apartment with beautiful interiors and a balcony to enjoy the views in the centre of Prague. The apartment is just a few minutes’ walk from an array of shops, bars, and farmers’ markets.
Kittilä, Finland
A spacious private home, equipped with a sauna and located near to ski tracks and the Finnish wilderness. A peaceful stay near to ski resorts and services. Perfect for families.
Strasbourg, France
Located in the heart of the Neustadt. Visitors can easily access an array of tourist attractions, including museums, shops, bars and the historic Old Town.
High-res imagery for the stays listed above is available here*.
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