Women Hosts made over £6k a year to help offset rising cost of living

Key Takeaways

  • This International Women’s Day, Airbnb celebrates its women Hosts, who make up the majority of the Host community in the UK and Ireland.
A collage of women Hosts

Key Takeaways

  • This International Women’s Day, Airbnb celebrates its women Hosts, who make up the majority of the Host community in the UK and Ireland.

Today is International Women’s Day, and we are celebrating our women Airbnb Hosts, who we could not be more proud to recognise and fortunate to have on our platform. 
On Airbnb, women are a light that makes our Host community shine and in 2022, they continued to make up a majority of the community (55 percent globally), with even higher proportions in the UK (62 percent) and Ireland (60 percent).1

But their contributions to our community are about so much more than quantity. Here are some of the ways in which women excelled at hosting on Airbnb last year: 

  • More earnings: Women made an estimated $16 billion on the platform in 2022, nearly 10 percent more than male Hosts. In the UK, the typical woman Host made over £6,600 in 2022, while in Ireland the typical woman Host earned over €7,300 in 2022.2 
  • More 5-star ratings: Globally, women Hosts received a higher share of 5-star reviews (91%) than men (88%).
  • More new Hosts: Of those who self-identified with a gender, women made up nearly 20 percent more of our new Host community.

At Airbnb, we’ve made it easier than ever before for women to become Hosts. Last year, during our 2022 Winter Release, we launched Airbnb Setup, which provides new Hosts with the options to match for free with a Superhost for one-to-one guidance, host an experienced guest as their first guest, and receive one-tap access to a specially trained team of Community Support agents. 

Amanda Cupples, General Manager for Northern Europe at Airbnb said: “It is inspiring to see our global community of women Hosts growing and excelling in their hosting achievements, particularly in the UK and Ireland. As the cost of living crisis bites and costs soar, we are all looking for ways to save and generate additional income, and it’s empowering to see that women are using Airbnb to earn extra money, demonstrating their entrepreneurial spirit to thrive.”

Top women Hosts of 2023 

To honour our women Host community, we are highlighting 25+ women who are among the most highly rated Hosts from countries around the world. To find these stellar Hosts, we identified women who had the highest share of five-star ratings in their nation. Incredibly, since so many women have 100 percent five-star ratings, the tiebreaker went to whomever had the greatest number of reviews. 

2022 top women Hosts data highlights: 

  • The average rating of identified Hosts in the countries below was 5.0.
  • 100% of the Hosts maintained perfect 5-star ratings. 
  • The Hosts have nearly 2,500 five-star ratings between them.

Top Women Hosts of 2023, in their own words: 

Joana from Portugal, on why she started hosting: "The death of my 4-year-old boy, Miguel, changed my entire life. I bought the house as a ruin and did a full renovation. I worked very hard to build a place with love, [and] to host guests as part of our family. This “hosting job” it’s much more than opening doors to guests. It’s literally opening doors to friends."
Larissa from the US, on why she started hosting: "Since my children moved to the East Coast to start college, graduate school, and careers, my spouse and I realized that our house was too big for just the two of us. We decided to give hosting on Airbnb a try. From that moment on, hosting on Airbnb became a passion for me. I loved the flexibility it offered, the new connections I made with travellers, and the extra income it generated. I felt grateful to have discovered a way to put our unused space to good use and be a part of the sharing economy."
Maureen from Ireland, on why she started hosting: "After a divorce and we sold our family home. I suddenly had to start over in my early 50s. I got a house that needed a lot of work and when I started fixing it up I made the master en suite into a studio apt. I needed the income to keep the roof over my head but most importantly it's kept the lonely from the door. I have met extraordinary people and have been invited all over the world in return."
Celestine from the Netherlands, on advice for women considering hosting: "If you have a passion for receiving guests and creating a beautiful space for them where they can relax and feel at home, don't hesitate to start. It's not about the money in the first instance, never really. It's about the love and the passion and the desire to share something you love with others. Everything else will follow automatically."
Sunisa from Thailand, on advice for women considering hosting: "Share with a sincere spirit and keep on improving your communication, your property, and your offer of a worry-free local experience."

1All figures in this release are estimates based on internal Airbnb data from 2022 for self-reported woman / male Hosts

2 Typical Host earnings based on airbnb data for the media Host earnings for the local region in 2022.