Airbnb partners with the Tour de France to shine a light on French regions

Airbnb and the organizer of the Tour de France and the Tour de France Femmes avec Zwift today announced a major, three-year partnership to provide fans with an unprecedented and authentic experience of the races – encouraging the discovery of French communities and culture along La Grande Boucle.

The Tour de France inspires travel

Last year, around 10 million people¹ gathered along the Tour de France route to cheer on the competing cyclists and feel the adrenaline of the race. According to a recent study from OpinionWay, 1 in 4 French people plan to book a stay in a destination highlighted by the Tour². With more than 100,000 listings available along the route³, hosts will be ready to warmly welcome spectators. Additionally, Airbnb is launching a series of exclusive Experiences along La Grande Boucle. These experiences will allow racegoers as well as the larger public to take part in the magic of the event and discover the treasures of the areas surrounding the route. 

And, for the first time, fans will have the opportunity to cycle alongside Mark Cavendish – one of the legends of the Tour de France – at the iconic Grand Palais, a tribute to when the Tour passed through this remarkable location for the final stage in 2017.

“Airbnb is in 29,000 French communes, enabling millions of guests each year to explore the diversity of France. Along with offering once-in-a-lifetime experiences throughout the race, we are proud to partner with Men and Women Tour de France to attract new guests to the rural regions along La Grande Boucle and bring the benefits of race tourism to more communities across France,” said Brian Chesky, Airbnb co-founder and CEO.

“The Tour de France has always been a celebration of the French regions, their landscapes, their culture and, above all, the locals who are the key players. We’re delighted to partner with Airbnb and offer spectators new ways to experience the race. It’s a shared adventure, full of discoveries, hospitality and passion for cycling,” said Christian Prudhomme, Director of the Tour de France.

Participate in Mark Cavendish’s legendary final stage

To celebrate the 2025 Tour de France finale, holder of the all-time Tour stage win records with 35 victories Mark Cavendish will propose a free Airbnb experience at the iconic Grand Palais. This once-in-a-lifetime event will be open to 20 lucky guests, allowing them to commemorate his Tour de France legacy with a memorable evening.

Event highlights include:

• A meet-and-greet with Mark Cavendish to hear stories of his career and share personal memories of his time riding the Tour.
• A cycling masterclass on stationary bikes for a warm up and power challenge, featuring tips directly from Mark on overcoming personal limits.
• Followed by a momentous opportunity to ride alongside Mark at the Grand Palais, immortalizing one of cycling’s most iconic venue.
• VIP access to the final sprint of the last stage, with seats just steps away from the Champs-Élysées finish line, offering an unbeatable view.

“I’ve experienced numerous victories and unforgettable moments with the Tour de France, but I’ve never had the opportunity to cycle in the Grand Palais during the Tour de France. I am incredibly excited to share this exclusive Airbnb experience with guests!” said Mark Cavendish,  cycling champion and  host of an Airbnb Experience.

This unforgettable experience will take place July 26, 2025, from 8:00 PM to 10:30 PM CEST, and continues on July 27 from 4:00 PM CEST. Interested participants can request to book the experience on May 27 at 6:00 PM CEST/ 9:00 AM PST at airbnb.com/cavendish⁴. 

Exclusive Airbnb experiences along La Grande Boucle

Starting today through early July, hundreds of unique experiences will be bookable on Airbnb along the Tour. A collection of experiences, co-created with the Tour de France, will offer participants behind-the-scenes access to the event with athletes and personalities from this legendary race. 

Earlier this month, Airbnb announced an all-new take on Airbnb Experiences, including Airbnb Originals—extraordinary experiences hosted by the world’s most interesting people, designed exclusively for Airbnb. Now, as fans book one of the listings available along the parcours, they can also book one of these new Tour de France experiences – and all in one place.

Highlights of upcoming Airbnb Experiences include:

• Join Thomas Voeckler, former French cyclist and current commentator, for an exclusive behind-the-scenes look at the Tour!
• Create a special limited edition jersey with Fergus Niland, Santini’s creative director and designer of the famous Yellow Jersey
• Join top cycling nutritionist Stephanie Scheirlynck to master energy-boosting snacks and recovery foods!
• Ride with Steve Chainel, former professional road cyclist, on a rest day and learn valuable tips and techniques from this ex-pro. 
• Enjoy Live Strategy Insights as you watch a stage with Vincent Lavenu, former team principal.

Additionally, local hosts along the Tour’s route will offer authentic, unforgettable Airbnb Experiences that bring their communities to life, with local craft classes, insider access to heritage sites, and food tours featuring regional gastronomic specialties—providing a unique way to connect with local cultures. To explore and book these Experiences, visit airbnb.com/tourdefrance25.