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Airbnb reveals the top travel trends for Easter 2024

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Key Takeaways

  • Aussies are going off-grid and disconnecting this Easter with some of the top searches on Airbnb including affordable accommodation such as cabins, farms and tiny homes
  • Domestic locations like Wilsons Promontory, Busselton, Denmark, Mount Gambier, Anglesea and the Central Coast are all leading the searches for regional Easter holidays this year - with many Aussies looking to explore their own backyard
  • For those longing for an overseas break, closer to home locations with minimal timezone differences are proving popular with Bali and Japan some of the most desired international destinations

Key Takeaways

  • Aussies are going off-grid and disconnecting this Easter with some of the top searches on Airbnb including affordable accommodation such as cabins, farms and tiny homes
  • Domestic locations like Wilsons Promontory, Busselton, Denmark, Mount Gambier, Anglesea and the Central Coast are all leading the searches for regional Easter holidays this year - with many Aussies looking to explore their own backyard
  • For those longing for an overseas break, closer to home locations with minimal timezone differences are proving popular with Bali and Japan some of the most desired international destinations

As the Easter holidays approach, Airbnb has revealed the top travel locations Aussies are searching, and the types of accommodation they’re after. 

Easter is a great time to take an extended trip, making the most of the four-day weekend. And if savvy travellers decide to make the most of the clever Easter annual leave hack – it also means that domestic and international travel could be on the cards. 

Exploring our own backyard remains a trend this year, as the appeal toward smaller, regional destinations continues. 

Easter getaways to cities just a road trip away are most desirable with Wilsons Promontory (VIC), Busselton (WA), Denmark (WA), Mount Gambier (SA), Anglesea (VIC) and the Central Coast (NSW )all featuring in the list of the most popular search locations on Airbnb. 

A selection of the top trending domestic Aussie Easter holiday destinations1:

  • Anglesea, Victoria
  • Noosa Heads, Queensland
  • Anna Bay, New South Wales
  • Blairgowrie, Victoria
  • Geraldton, Western Australia
  • Wilsons Promontory, Victoria
  • Adelaide, South Australia
  • Avoca Beach, New South Wales
  • Mount Gambier, South Australia
  • Moreton Island, Queensland
  • Busselton, Western Australia

For those looking to maximise the Easter break, searches for international destinations are also proving popular, with significant year on year growth. Japan, south-east Asia and New Zealand were all among the most searched locations.

A selection of the top trending international Easter holiday destinations2:

  • Tokyo (Japan)
  • Kyoto (Japan)
  • Rome (Italy)
  • Wānaka (New Zealand) 
  • Osaka (Japan)
  • South Kuta (Bali, Indonesia)
  • Bangkok (Thailand)
  • Taipei (Taiwan)
  • Christchurch (New Zealand)
  • Hong Kong (Hong Kong)

When it comes to the type of accommodation travellers are looking for, beaches, off-grid and affordable accommodation are all trending and with Airbnb offering options to suit every style and budget, there is something for everyone who wants to travel either locally or abroad this Easter. 

With beach stays always popular before the weather gets too cool, data shows many Aussies are looking for more cost effective and unique options for the long weekend, with the likes of tiny homes, cabins and private rooms all within the most searched categories.

The top 10 categories searched in the lead up to the Easter break3:

  • Beach
  • Beachfront
  • Amazing views
  • Amazing pools
  • Countryside
  • Tiny homes
  • Farms
  • Cabins
  • Private rooms
  • Camping

Easter is one of the best times to travel either domestically or to get away overseas. Whether you’re looking for a long weekend getaway to the beach with friends, or a country jaunt with a loved one, Airbnb can provide the perfect option for any group looking to connect and unwind over the four day holiday.

One of the benefits Airbnb offers is allowing families and group travellers to have the space, amenities and privacy for a truly relaxing break. With affordability an ongoing consideration for many travellers, not only are the trending categories of camping, cabins and private rooms unsurprising, splitting the cost of a luxe home between several groups can make that dream beach house with a private pool a reality for many this Easter.

Easter is also a great time for people to consider becoming a Host. New and existing Airbnb Hosts provide a vital lifeline to regional areas providing greater accommodation capacity, whilst offsetting their own rising living costs. 

Susan Wheeldon, Airbnb Country Manager for Australia and New Zealand

New Zealand

As the Easter holidays approach, Airbnb has revealed the top travel locations Kiwis are searching and the types of accommodation they’re after. 

Easter is a great time to take an extended trip, making the most of the four-day weekend. And if savvy travellers decide to make the most of the clever Easter annual leave hack – it also means that domestic and international travel could be on the cards. 

Exploring our own backyard remains a trend this year, as the appeal toward smaller, regional destinations continues. 

Easter getaways to destinations just a road trip away are most desirable with Cromwell, Waihi Beach and Wellington all featuring in the list of the most popular search locations on Airbnb. 

A selection of the top trending domestic Kiwi Easter holiday destinations4:

  • Coromandel, Waikato
  • Cromwell, Otago
  • Waihi Beach, Bay of Plenty
  • Wellington
  • Rotorua, Bay of Plenty
  • Mangawhai, Northland
  • Picton, Marlborough
  • Auckland
  • Raglan, Waikato

For those looking to maximise the Easter break, searches for international destinations are also proving popular, with significant year on year growth. Australia, South Africa and the UK were all among the most searched locations.

A selection of the top trending international Easter holiday destinations5:

  • Noosa Heads, Queensland, Australia
  • Sydney, New South Wales, Australia
  • Melbourne, Victoria, Australia
  • Byron Bay, New South Wales, Australia
  • Cape Town, Western Cape, South Africa
  • Brisbane, Queensland, Australia
  • Greater London, England, United Kingdom
  • Sunshine Coast, Queensland, Australia
  • Gold Coast, Queensland, Australia
  • Brisbane City, Queensland, Australia

When it comes to the type of accommodation travellers are looking for, beaches, off-grid and affordable accommodation are all trending and with Airbnb offering options to suit every style and budget, there is something for everyone who wants to travel either locally or abroad this Easter. 

With beach stays always popular before the weather gets too cool, data shows many Kiwis are also looking for more cost effective and unique options for the long weekend, with the likes of tiny homes, cabins and camping all within the most searched categories.

The top 10 categories searched in the lead up to the Easter break6:

  • Beachfront
  • Amazing views
  • Beach
  • Amazing pools
  • Private rooms
  • Cabins
  • Tiny homes
  • Camping
  • Countryside
  • Rare find

1 Trending Easter domestic destinations – by search. Searches made in the 12 months leading up to 15th Feb ’24 vs same period last year for check ins during the Easter period

2 Trending Easter International destinations (Cities) – by search. Searches made in 12 months leading up to 15th Feb ’24 vs same period last year for check ins during the Easter period.

3 Top 10 searched categories for Easter holidays by Australian guests. Searches made in 12 months leading up to 15th Feb ’24 for check ins during the Easter period

4 Trending Easter domestic destinations – by search. Searches made in the 12 months leading up to 15th Feb ’24 vs same period last year for check ins during the Easter period.

5 Trending Easter International destinations (Cities) – by search. Searches made in 12 months leading up to 15th Feb ’24 vs same period last year for check ins during the Easter period

6 Top 10 searched categories for Easter holidays by New Zealand guests. Searches made in 12 months leading up to 15th Feb ’24 for check ins during the Easter period

 

 

About Airbnb

Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million Hosts who have welcomed over 1.5 billion guest arrivals in almost every country across the globe. Every day, Hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

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