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Melbourne makes global top, as Airbnb reveals its 2024 travel predictions

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As the world prepares to wrap up 2023, Airbnb has shaken the magic eight ball to unveil what travel in the New Year will look like. For the holiday planning geeks out there, our data reveals some of the top trending destinations and what factors are influencing how people are travelling. Travel next year has lots of surprises and emerging new trends in store, including adventures to Japan, celebrating Carnival in Brazil, and the Paris 2024 Olympic Games.

Embark on a global adventure: 24 places to visit in 2024
It’s clear that 2024 is shaping up to be the year of globetrotting – with many exciting international destinations appearing in the list of trending destinations. The first stop on the 2024 world tour is Japan, where guests are seeking the unique blend of tradition and modernity – with Tokyo, Osaka, and Kyoto all appearing among the most trending destinations for travel in the new year. As the city of love prepares to host the 2024 Olympic Games, Paris is more attractive than ever, with searches for July 26 – August 11, 2024 increasing by over seven times compared to the year prior1. 

Meanwhile – across the Atlantic, the vibrant Carnival is encouraging guests to dance with the rhythm of samba all the way to Brazil, with Rio de Janeiro making an appearance in the trending list, and Brazil seeing an increase in searches of 136 percent for Carnival weekend2. 

Closer to home, Melbourne has cracked the global list serving up an eclectic mix of coffee culture, food, art, theatre and sport. As the clock turns toward 2024, below are 24 of the top trending global destinations to set sights on in 20243: 

  • Indianapolis, Indiana
  • Warsaw, Poland
  • Osaka, Japan
  • Kyoto, Japan
  • Buenos Aires, Argentina
  • Marrakesh, Morocco
  • Salvador, Brazil
  • Paris, France
  • Düsseldorf, Germany
  • Puerto del Carmen, Canary Islands, Spain
  • Melbourne, Australia
  • Philadelphia, Pennsylvania
  • Lille, France
  • Stockholm, Sweden
  • Tokyo, Japan
  • Rio de Janeiro, Brazil
  • Cortina d’Ampezzo, Italy
  • Milan, Italy
  • Rome, Italy
  • Maceió, Brazil
  • Dallas, Texas
  • Mexico City, Mexico
  • Colorado Springs, United States
  • Nassau, The Bahamas

Japan leads the way: Fastest growing countries

The following countries and regions are just some of the locations with the highest increase in searches when comparing Q1 – Q3 2023 to Q1 – Q3 2024 – with Japan topping the list again, seeing searches increase by over three times compared to the previous year:

  • Japan
  • Taiwan
  • Albania 
  • Singapore
  • Finland 
  • United Arab Emirates 
  • Curaçao 
  • Aruba 
  • Thailand 
  • Guatemala 

In Australia, travellers are overwhelmingly searching for a holiday in Japan. Below are some of the trending international destinations Aussie travellers are searching for in 20244:

  • Taito City, Tokyo, Japan
  • Shibuya City, Tokyo, Japan
  • Myoko, Niigata, Japan
  • Shinjuku City, Tokyo, Japan
  • Hakuba, Kitaazumi District, Nagano, Japan
  • Osaka, Japan
  • Taipei, Taiwan
  • Nozawaonsen, Shimotakai District, Nagano, Japan
  • Hong Kong
  • Kyoto, Japan

Tour tourism and iconic QLD cities: Trending Aussie destinations 

For Australian travellers planning to stay local in 2024, the following locations are just some of the trending Aussie destinations for next year, based on worldwide searches by users living in Australia, from January 1, 2023 to September 30, 2023 for future travel during the full 2024 year: 

  • Rockhampton, Queensland
  • Richmond, Victoria
  • East Melbourne, Victoria
  • Ipswich, Queensland
  • Sydney Olympic Park, New South Wales
  • Moore Park, New South Wales
  • North Adelaide, South Australia
  • Homebush, New South Wales
  • Parramatta, New South Wales
  • Townsville, Queensland

Guest Favourites: Great ratings and reviews, easy to discover on Airbnb

For guests who are yet to finalise 2024 travel plans and need help finding the cream of the crop, Airbnb has launched Guest Favourites, a collection of the 2 million most-loved homes on Airbnb based on ratings, reviews, and reliability. Guest Favourites have excellent reviews and are rated above 4.9 stars on average. These homes also receive high marks for ease of check-in, cleanliness, listing accuracy, Host communication, location, and value. Below are some of the most wishlisted Guest Favourite homes to inspire new year travel: 

Wholesome escapes: National parks and amazing views

Following on from a busy social calendar at the end of the year, guests have recharge and relaxation on their minds when booking holidays next year, with national parks, amazing views, and beach categories appearing in the top booked categories for 2024. The following are some of the most booked categories globally for next year, based on booked stays, from January 1, 2023 to September 30, 2023 for future travel during the full 2024 year: 

  • National parks
  • Amazing pools
  • Beach
  • Amazing views
  • Iconic cities

All listings included in this press release are intended to inspire and illustrate. Airbnb does not endorse or promote these listings or any other accommodation on the platform.

1 Based on worldwide searches from January 1, 2023 to September 30, 2023 for future travel between July 26, 2024 to August 11, 2024.

2 Based on global searches during January 1, 2023 to September 30, 2023 for future travel between February 9, 2024 to February 14, 2024.

3 Based on worldwide searches from January 1, 2023 to September 30, 2023 for future travel during the full 2024 year.

4 Worldwide searches from January 1, 2023 to September 30, 2023 for future travel between Jan 1, 2024 to Dec 31, 2024.

About Airbnb

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