Taiwan National and Local Authorities Join with Airbnb to Promote Tourism

Taiwan is well known for its warm hospitality, and last week we were thrilled to announce two new partnerships to boost tourism along the country’s scenic eastern coast.

The first Memorandum of Understanding (MoU), signed with Eastern Taiwan Joint Services Center, aims to create new tourism opportunities and use collaborative marketing initiatives to promote Hualien and Taitung County to tourists across the world.

The second was an MoU with Taitung County to support entrepreneurship and innovation in the area. Partnering with TTMaker Project, an initiative aimed at enhancing business competencies among the local youth, Airbnb will design a series of training programmes. These will be geared towards helping local minsu operators attract international visitors and provide expertise to support cultural and creative industries.

As part of the MoU, the parties have agreed to:

• Promote tourism along Taiwan’s eastern coast
• Strengthen local tourism marketing
• Enhance local competencies in entrepreneurship and innovation for tourism

“Taiwanese are famous for their hospitality, and we are pleased that Airbnb can play an active role in promoting Taiwan’s beautiful eastern coast and unique minsu homestays to tourists around the world,” said Julian Persaud, regional director, Asia Pacific.