Airbnb & The Danish Club support the conservation of local historic sites

Key Takeaways

  • The partnership is a boost to heritage tourism in Denmark with historic sites set to undergo restoration
  • Airbnb and The Danish Club will work together to support the restoration of Denmark’s oldest family-owned castle, Rosenholm Castle
  • Airbnb also launches the Historical Homes Category in Denmark to make it easier to find homes that offer an authentic cultural, historical stay
Image of Rosenholm Castle in Denmark

Key Takeaways

  • The partnership is a boost to heritage tourism in Denmark with historic sites set to undergo restoration
  • Airbnb and The Danish Club will work together to support the restoration of Denmark’s oldest family-owned castle, Rosenholm Castle
  • Airbnb also launches the Historical Homes Category in Denmark to make it easier to find homes that offer an authentic cultural, historical stay

Airbnb has partnered with The Danish Club to help support the group’s conservation of historic houses. The commitment is a boost to tourism with a focus on heritage and marks another step in Airbnb’s pledge to support the preservation of unique historical places and homes in Europe.

The Danish Club provides cultural experiences which, in collaboration with passionate cultural mediators, enables access to Danish places within architecture, gardens and art. To kick off the first project together, Airbnb and the cultural institution will work together to support the restoration of Rosenholm Castle, Denmark’s oldest family-owned castle and one of the best-preserved manor house complexes in the country.

“We are very excited to partner with Airbnb, to help us welcome tourists to one of Denmark’s oldest family owned castles and shine a light on the country’s historic gems. The partnership will initially allow repairs to certain aspects of Rosenholm Castle, in particular, the entry bridge, to now begin, so we can welcome even more tourists to this historic site.”

Merete Otillia Knudsen, Founder of The Danish Club

“Heritage tourism can contribute to the attractiveness and economic life of a diversity of local communities around Denmark. With this new partnership and the launch of the Historical Homes category, we can help spread heritage tourism benefits to more people and destinations across the country. We look forward to working with the Danish Club on future projects in Denmark.”

Amanda Cupples, Country Manager for Northern Europe.

A new category to support tourism focusing on heritage across Denmark

Airbnb’s partnership with The Danish Club also follows the launch of the new Historical Homes category in Denmark, making it easier for guests to find homes that offer an authentic cultural, historical stay.

To date, the Historical Homes Category on Airbnb is available in 26 countries, bringing the current total number of historical homes to around 45,000*. 80% Danish homes** in this category are located in the countryside, helping to disperse the benefits of tourism to rural and lesser visited areas, whilst showcasing the beauty of the Danish culture.

From a unique home built in the 1600s situated moments from a Cathedral, to a quaint private room in a 1920s castle; Danish Hosts of historic homes welcome their guests from all over Denmark:

Cosy and romantic historic home from the 1600s in the centre of Ribe town, moments away from a picturesque cathedral – perfect for two guests looking for a quaint spot to explore Ribe’s surrounds.

Named after the Danish artist, Rasmus Henrik Kruse, who painted the new pine complex in 1845. The apartment is located in the middle of the lighthouse complex overlooking the tower to the north and the lighthouse master residence to the south.

Gørdinglund is a 10 bedroom authentic manor house with roots dating back to 1606, close to the Holsted river and surrounded by grass meadows. Guests have access to the entire farm, including the activity hall, which features badminton, table tennis, billiards, table football and air hockey facilities.

Originally an old water mill, Letbæk Mil dates back to the 1600s. The three bedroom charming home is located inside a forest and close to picturesque sandy beaches on the west coast. Perfect for the adventurous types or for those wanting to escape city-life.

As the category spotlights the rich architectural heritage of unique homes, It comes as no surprise that in Europe, over 92% of historic listings receive the highest rating of five stars***.

* 45,000 as of September 30th 2022
** As of May 2023
*** Looking at guest reviews between January 1st 2022 and September 30th 2022