Airbnb launches new Vineyard listing category ahead of English Wine Week

Key Takeaways

  • In celebration of English Wine Week, Airbnb and WineGB collaborate to curate a series of Vineyard wishlists
  • From The Vine House in Norfolk to a Cosy Barn with a vineyard view in Hertfordshire, guests can use the new Vineyard category to discover their next vineyard adventure
  • The typical Host in the new Vineyard Category in the UK earned more than £9,200 last year. Prospective Vineyard Hosts can learn about how much they could earn through the What’s My Place Worth tool

Key Takeaways

  • In celebration of English Wine Week, Airbnb and WineGB collaborate to curate a series of Vineyard wishlists
  • From The Vine House in Norfolk to a Cosy Barn with a vineyard view in Hertfordshire, guests can use the new Vineyard category to discover their next vineyard adventure
  • The typical Host in the new Vineyard Category in the UK earned more than £9,200 last year. Prospective Vineyard Hosts can learn about how much they could earn through the What’s My Place Worth tool

As the countdown to English Wine Week (18th-26th June) begins, Airbnb has launched a new Vineyard Category on the platform – with approximately 120,000 homes and counting – so guests and wine connoisseurs alike can easily discover their next vineyard adventure on Airbnb. 

In celebration of English Wine Week and the new Vineyard Category, Airbnb and WineGB have collaborated to curate a series of wishlists of Airbnbs on Vineyards in the UK and further afield, alongside wine and vineyard Experiences

From an experiential stay at The Vine House on the Chet Valley Vineyard followed by a Vineyard tour and wine tasting Experience, to a getaway at the Cosy Barn with a vineyard view in Hertfordshire, guests can use the new Vineyard Category on Airbnb to discover everything that wine tourism has to offer in the UK.

Last year, Hosts included in the Vineyard Category in the UK collectively earned almost £35m – with the typical Vineyard Category Host in the UK earning more than £9,200 in 2021.

Unique listings on Airbnb, such as vineyards, historical homes and treehouses, gained popularity during the pandemic. In the UK alone, unique travel experiences are increasingly appealing to guests, with nights booked in the first quarter of 2022 for summer travel to unique homes growing by 120% compared to 2019.

“People are yearning for new experiences and adventure – whether that’s on their doorstep or further afield. A new world of travel has emerged and travellers are looking for destinations, both familiar and undiscovered, where they can stay for longer and immerse themselves in local life by living and working.

“Our collaboration with WineGB has come at a perfect time, celebrating English Wine Week with the launch of the new Vineyard Category on Airbnb. From vineyards to windmills, incredible and unique spaces on Airbnb are providing guests with inspirational, memorable and experiential stays, everyday.”

Amanda Cupples, General Manager for Northern Europe at Airbnb

“Working with Airbnb could not come at a better time for wine tourism in the UK as wine lovers are buying English and Welsh wine and want to find more. Producers up and down the country are welcoming visitors and offering a range of exciting experiences from the cellar door to beautiful accommodation.

“Airbnb offers so many different options to stay either on or near vineyards, many of which are located in some of the most beautiful parts of the country. We couldn’t be more delighted that there is now a Vineyard Category which will open up many more opportunities to discover some of Britain’s wine gems.”

Simon Thorpe MW, WineGB’s CEO

“Oastbrook is a member of WineGB, and hosting through Airbnb allows us to fully embrace the opportunities offered by English Wine tourism by providing our guests with a truly experiential stay. Guests can book their vineyard stay and experience on the same app with a platform they are already comfortable with. This offers us a greater number of guests than we would achieve through direct marketing.”

Nick, Co-Host of Avalon Lodge on Oastbrook Vineyard and Member of WineGB

Prospective Hosts and vineyard Hosts in the UK can learn more about how much they could earn by sharing their space on Airbnb through the What’s My Place Worth tool. The interactive tool computes the estimated income based on geography, type of listing, and also uses prior Airbnb booking data in the area. For more information, visit Airbnb.com/host

To inspire travellers for their next vineyard adventure, a wishlist of Airbnb Homes on and nearby vineyards in the UK can be found here and further afield here, while wine and vineyard Experience can be found here

Vineyards on Airbnb in the UK

Vine Cottage – The Sugar Loaf Vineyards 

Monmouthshire, Wales 
www.airbnb.com/rooms/16909211

Avalon Lodge – Oastbrook Estate Vineyard

Robertsbridge, East Sussex 
www.airbnb.com/rooms/48915032

Cosy Vineyard Eco Cabin – Valley Farms Vineyard

Wissett, Suffolk 
www.airbnb.com/rooms/36089473

And even more listings on vineyards in the UK here.

Vineyards on Airbnb further afield

Beautifully Renovated Provence Villa – Domaine Mirabeau Vineyard

Provence-Alpes-Côte d’Azur, France
www.airbnb.com/rooms/43234049

Quinta Nova – Alto Douro Vinhateiro 

Oliveira, Portugal 
www.airbnb.com/rooms/19568324

More Airbnb on vineyards around the world here.

ENDS

All homes in this press release are intended purely to inspire and illustrate. Airbnb does not recommend or endorse these listings or any other homes on the platform.

This press release encourages safe and responsible travel. Local and international travel requirements, as well as health guidelines, continue to change quickly. Check local restrictions at home and in your destination before booking a trip on Airbnb.

Notes to Editors

Airbnb Categories 

  • Airbnb’s Summer Release unveiled a new way to search designed around Airbnb Categories, making it easy to discover millions of unique homes you never knew existed. When you open Airbnb, you’re presented with 56 categories that organise homes based on their style, location, or proximity to a travel activity. When you search for a destination, your search results are also organised by categories that are relevant to that destination. As you view different categories, the map intelligently zooms to show you where the homes are located. The 56 Airbnb Categories include more than 4 million unique homes that are made possible by our Hosts all around the world. Airbnb Categories organise homes by what makes them unique, which helps people discover places they wouldn’t have otherwise found. This can help alleviate over-tourism by redistributing travel to new locations beyond the same popular destinations.


WineGB

  • There are some 800 vineyards in the UK (England and Wales) and 195 wineries
  • Over 9,000 acres (3,800 ha) are now under vine in Great Britain
  • Hectarage planted in the UK has grown by 70% in the last 5 years and quadrupled since 2000
  • The wine industry is one of the fastest-growing agricultural sectors in the UK
  • Of the wines produced, 64% are sparkling and 36% are still (based on 2020 production)
  • There are vineyards in England, Wales and some recent plantings in Scotland. The most densely planted region is the South East, which represents over 60% of total vineyard plantings
  • The classic varieties Chardonnay, Pinot Noir and Pinot Meunier now account for over 70% of all hectarage planted in Britain
  • There are some 200 vineyards across Britain that are open to the public, either for tours, tastings, cellar door sales and in some cases restaurant/café, shop, even accommodation

Becoming a Host

Last year, Airbnb’s Winter Release unveiled new products to make it even easier and appealing to Host including top-to-bottom protection AirCover and Ask A Superhost, connecting prospective Hosts with an expert in their area. To find out more about becoming a Host, visit www.airbnb.co.uk/host