As detailed in a new report released by Airbnb today, family travel is booming on Airbnb. Globally, family travel on our platform is up over 60 percent (50 percent in the UK) in 2022 compared to before the pandemic in 2019, with over 15 million check-ins in nearly 90,000 destinations1. Many of those families likely booked Airbnb listings because of the value and space they received compared to many hotel rooms.
- More space for the money: Families can get an Airbnb with 2 bedrooms and 2 bathrooms for approximately the price of one hotel room at a major chain2.
- Spreading out: One-quarter of Airbnb listings have three bedrooms or more.
- More than 1M listings have cribs for small children.
- Kitchens: Nearly 90 percent of Airbnb listings have kitchens.
- Pets: More than 5 million pets travelled on Airbnb listings in 2022, with more than 450,000 in the UK alone.
We’re also releasing family travel trends in the UK:
Where they go: In 2022, the top 10 family travel travel destinations in the UK were:
- London, England
- Cornwall, England
- Edinburgh, Scotland
- Scottish Highlands, Scotland
- Dorset, England
- Gwynedd, Wales
- Pembrokeshire, Wales
- Bournemouth, England
- South Hams, England
- Isle of Wight, England
Types of listings: Airbnb provides families the option to travel near and far with beautiful views that aren’t shared by hundreds or thousands of other people at the same time. In 2022, the top-booked Categories for family travel last year in the UK include3:
- Near a beach
- Iconic city
- Farm stay
- Surf spot
Families can find affordable destinations all over the world on Airbnb
For families looking to spend less, Airbnb gives families access to affordable listings and locations. Here are some popular destinations for families where Airbnb listings averaged less than £50 per night per person in 2022 in the UK4:
- West Lancashire, England
- Northamptonshire, England
- Eastbourne, England
- Somerset, England
- Bedford, England
Additionally, globally, autumn and winter were the most affordable times for families to book an Airbnb listing last year, with October, November and December all averaging less than £50 per person per night globally.
Airbnb Hosts benefit from family travel
As the cost of living continues to rise, the popularity of family travel creates meaningful earning opportunities for those considering hosting on Airbnb. In fact, in the UK Airbnb Hosts made over £580 million from bookings with families last year5.
At Airbnb, we’ve made it easier than ever before to become an Airbnb Host. Last year, during the 2022 Winter Release, we launched Airbnb Setup, which provides new Hosts with the options to match for free with a Superhost for one-to-one guidance, host an experienced guest as your first guest, and receive one-tap access to a specially trained team of Community Support agents. Since November, twice as many prospective Hosts are matching with Superhosts in their area and receiving personalised guidance as they navigate the process of becoming first-time Hosts.
Those interested in joining our Host community to start earning meaningful additional income can visit: https://www.airbnb.com/host/homes