As the festive season approaches,1 Airbnb today announces its 2023 winter travel trends, revealing the top trending domestic and international destinations for guests in the UK, plus the most wishlisted Category stays this year.2
Trending domestic destinations for Brits
In the UK, Brits* are heading North this year, as Fort Augustus and Pitlochry in Scotland and Bamburgh in England are attracting curious travellers with their historic castles and quaint cottages. Surprisingly, many travellers are also eager to book a coastal getaway despite the colder winter weather, opting for beach favourites Brighton and Norfolk where they can enjoy brisk seaside walks.
See the full list of trending domestic destinations in the UK this winter below.3
- Bamburgh, England
- Pitlochry, Scotland
- Fort Augustus, Scotland
- Brighton, England
- Bath, England
- London, England
- Norfolk, England
- Stretford, England
- Ascot, England
- Seahouses, England
Trending winter international destinations for Brits
Those travelling further afield this winter have their sights set on dreamy destinations in Asia and South America, from the bustling and culture-filled capitals of Tokyo and Buenos Aires to the golden beaches of Muang Pattaya and Playa Blanca for Brits hoping to bask in the winter sun.
See below for the trending international destinations for Brits this winter, based on searches from January 1, 2023 to September 15, 2023 for winter and holiday travel.
- Hong Kong, Hong Kong
- Buenos Aires, Argentina
- Muang Pattaya, Thailand
- Playa Blanca, Spain
- Tokyo, Japan,
- Ao Nang, Thailand,
- Costa Teguise, Spain
- Frankfurt, Germany
- Washington, United States
- Wroclaw, Poland
Trending family destinations worldwide this winter
Globetrotting families4 are ready to pack their bags and explore new destinations this holiday season, spanning the streets of Tokyo to the beaches of The Bahamas. The diverse representation of destinations demonstrates that Airbnb has something for every type of family. In fact, families can book an Airbnb with two bedrooms and one bathroom for less than the price of one hotel room at a major chain5.
Below are some of the trending international destinations for families globally this winter.6
- Tokyo, Japan
- Québec City, Canada
- Rio de Janeiro, Brazil
- Puerto del Carmen, Spain
- São Paulo, Brazil
- Puerto del Carmen, Spain
- Crucecita, Mexico
- Abu Dhabi, United Arab Emirates
- Tignes, France
- Nassau, The Bahamas
For skiing fans eager to tackle the slopes in Tignes, Quebec and beyond this winter, Airbnb presents the most wishlisted stays in the Ski-in/out Category for some snowy inspiration. From a magical snowy cabin in Finland to a tiny cottage surrounded by nature in the French Alps, you can find the full list here.
Holiday seekers dreaming of sun-soaked paradises and tropical escapes, check out Airbnb’s most wishlisted destinations in the Amazing Pools, Beaches, and Tropical categories for some golden-hour inspiration here – from a eco-bamboo home in Bali to a beautiful loft hidden between the trees in Tulum.
Most booked Airbnb Categories for this winter period for UK Airbnb guests:7
- National Parks
- Amazing pools
- Iconic cities
- Amazing views
Listening to the Airbnb community
Airbnb’s recent fall 2023 update in September highlighted the key platform improvements that have been made over the past year, based on community feedback around pricing, cleaning fees, customer service, and better search and filters. These improvements will help travellers have a more seamless travel experience with Airbnb this holiday season and beyond.
Guests can also rely on these Airbnb holiday travel hacks to find the perfect stay for any budget, and any vibe.
Most wishlisted listings in trending destinations worldwide
Globally, guests are setting their sights on dreamy destinations in Asia-Pacific and South America, from Osaka, Japan to São Paulo, Brazil. Some of the Most Wishlisted Listings in the Trending Destinations for global travellers can be found below: