Tourism Surges as Sporty Summer Attracts International Fans to UK Cities

  • Those hosting fans looking to see the likes of Lewis Hamilton and Sebastian Vettel will earn over £159 each over the race weekend
  • Local residents in Wimbledon, UK will collectively earn over £2 MILLION during tournament
  • Dundee set for wave of golf-crazy visitors with 138% growth in guest arrivals on Airbnb
  • Hosts in Dundee expected to earn over £350 each over three days of golf

A summer of internationally acclaimed sporting events across the UK has caused a significant tourism boom, according to new figures revealed today by Airbnb, with some areas seeing more than double their usual influx of visitors.

This summer of sport is headlined by the world class events in the sports of motor racing, golf, rowing, horse racing and of course, the world’s most prestigious tennis tournament in London, all of which attract huge numbers of fans from across the world to locations around the country.

Dundee, home of the oldest golf tournament in existence is set to see an increase of 138% guest arrivals on Airbnb, while the areas surrounding Britain’s famous racetrack in the East Midlands have seen guest arrivals collectively increase by an average of 85%¹ as fans race to see Lewis Hamilton and Sebastian Vettel. Last week’s regal horseracing showcase also drew an increased crowd, as hordes of hat-wearing fans flocked to Berkshire, increasing guest arrivals in the areas by 67% on the year before.

This influx of guests will provide residents in those areas with an opportunity to meet the increased demand themselves through hosting on Airbnb, offering more affordable, comfortable and local accommodation to those making trips to see their sporting heroes.

Those that do open their homes to international sports fans will be able to earn some additional income this summer too. Hosting during the horseracing this year collectively earnt hosts a resounding 74% more than they did the previous year, and hosts in Dundee can expect to typically make over £350² each over the three days of golf.

Likewise, those hosting petrolhead fans who have travelled from far and wide for the high-octane race in the Midlands will collectively earn 172% more than they did in 2017. Individually, this year’s event will see them collect over £150³ each over the course of the race weekend.

This news comes after it was revealed by Airbnb earlier this month that local residents in Wimbledon, UK are set to make over £2 million⁴ during the two weeks of the tournament as swathes of tennis fans flood to the capital.

The summer ahead is packed full of sporting events of the highest quality. As well as providing incredible displays of fitness, technique and determination, these events shine a spotlight on some of the wonderful host cities round the UK and the people in them. As guests from around the globe travel to the UK for these sporting showcases, we’re delighted that hosts will have the chance to earn extra income by sharing their home with visitors as a result.

Jeroen Merchiers, Managing Director EMEA for Airbnb

¹Guest arrivals for 6 – 8 July 2018 in Northampton, Banbury and Milton Keynes

²Typical host income for 19 – 22 July 2018 in Dundee

³Typical host earning for 6 – 8 July 2018 in Northampton, Banbury and Milton Keynes

⁴Total Airbnb host earnings for the period 2 – 15 July 2018 in the London boroughs of
Wandsworth, Merton, Kingston upon Thames, Sutton, Richmond upon Thames, conducted and converted from USD as of 8 June 2018

All homes in this press release are intended purely to inspire and illustrate. Airbnb does not recommend or endorse these listings or any other homes on the platform.

As these dates draw closer, more listings will become available and more bookings will be made, so the figures are expected to rise.

Please note that Airbnb is not an affiliate, partner, or sponsor of Wimbledon or The All England Lawn Tennis Club, The Open, The British Grand Prix, Silverstone Race Circuit, The Henley Royal Regatta or Royal Ascot, and is not intending to be taken as such.