With the grape harvest season starting across wine regions all over the world, Airbnb is uncorking new data insights into the growth of wine tourism appetite from Belgians. According to internal data, Belgian guests booked over 105 000 nights1 in listings that are part of Airbnb Vineyards Category, since its launch last year until June 30th 2023.
Here are the top 10 destinations2 that attract the most visitors from Belgium through the Vineyards Category include:
- Epernay, France
Situated in the heart of a wine-growing region covering 35,000 hectares of vines, the town is home to some of the world’s finest Champagne houses, most of which can be found on the famous Avenue de Champagne.
- Beaune, France
Between heritage, nature and wine tourism, Beaune, known as the capital of Burgundy wines, is the perfect place to learn more and taste the world-famous Burgundy wines.
- Sitges, Spain
Sitges is an ideal destination for lovers of wine tourism thanks to its Malvasia and its proximity to the Penedès wine-producing region. Don’t miss out on the Sitges Wine Fair held on the first weekend of October and Festa de la Verema (Sept 29th to Oct 1 2023) a local event celebrating the first pressing and offering the opportunity to experience a grape treading competition!
- San Gimignano, Italy
A mediaeval town in Tuscany, San Gimignano is home to one of the most famous white wines of Tuscany: the Tuscan Vernaccia.
- Greve in Chianti, Italy
Also in Tuscany, this small village lies in the heart of the Chianti region, surrounded by castles and vineyards. In the second week of September, the village hosts the Expo Chianti Classico, organised by numerous producers of Gallo Nero (the black rooster), the symbol of Chianti Classico. During the celebrations, the locals organise cultural and folkloric activities that attract wine lovers and the curious alike.
- Flayosc, France
Flayosc is a lovely mediaeval village close to the Cotes de Provence wine region that keeps an authentic spirit and attracts less tourists than surrounding villages of the region.
- Manilva, Spain
A picturesque town with a long wine-making tradition, Manilva is undeniably unique in comparison to other Costa del Sol destinations. Its uniqueness comes from its vineyards which fits beautifully into the landscape of surrounding hills.
- Bardolino, Italy
Starting from Bardolino, wine enthusiasts can take the Bardolino Wine Route offering an 80-kilometre-long itinerary running through 16 municipalities and more than 70 wineries. The itinerary offers a perfect opportunity to admire beautiful landscapes of Lake Garda and winery hills while discovering the traditional heritage of the region.
- Carpentras, France
Gastronomy and wine tourism are the order of the day in this area of Provence. Situated on the wine route south of Mont Ventoux, the town and its surroundings are the perfect place to discover the region’s wide range of savoury Vaucluse wines.
- Ulcinj, Montenegro
With its jaw-dropping scenery, Montenegro is fast becoming one of Europe‘s most sought after travel destinations. The country’s mild climate also ensures excellent conditions for wine production that are little known abroad. From their indigenous vranac wines to classic chardonnays and merlots, a trip to Ulcinj will allow you to discover local small wine productions.
Stays nearby vineyards, an affordable luxury with Airbnb
Most of the vineyard stays in countries sought after by Belgians are accessible to all budgets: the average cost3 of stays in the vineyards category in France is around €115 per night, around €150 per night in Spain and €170 in Italy.
Vineyards are an integral part of a country’s cultural heritage and with over 160 000 listings4 offered in the Vineyards Category all over the world, there’s no need to say that Belgians got plenty of options to explore.