Valentine’s Day trends: Solo travel up by 100%

Key Takeaways

  • Solo trip searches have more than doubled this Valentine’s Day weekend compared to last year, with duo travelers' searches up 50% and groups of 3 or more travelers' searches up 70%.
  • Our data reveals that solo travelers are seeking beach locales, duo travelers are looking for cozy cabin escapes, and groups of 3 or more travelers are wanting to spend time poolside this Valentine’s Day weekend.
Exterior of a wooden Shepherd's Hut surrounded by grass

Key Takeaways

  • Solo trip searches have more than doubled this Valentine’s Day weekend compared to last year, with duo travelers' searches up 50% and groups of 3 or more travelers' searches up 70%.
  • Our data reveals that solo travelers are seeking beach locales, duo travelers are looking for cozy cabin escapes, and groups of 3 or more travelers are wanting to spend time poolside this Valentine’s Day weekend.

Travelers are romanticizing their ideal weekend getaway this Valentine’s Day, whether it be solo or with their loved ones. Solo travelers’ trip searches increased more than 100 percent compared to last year, with duo travelers’ searches up 50 percent and groups of 3 or more travelers’ searches up 70 percent.1

Valentine’s Day weekend searches increased compared to last year

>100%

for solo travelers

50%

for duo travelers

70%

for groups of 3 or more

Solo travelers, couples, and groups are all looking for something different this Valentine’s Day weekend.2 Our data reveals that solo travelers are seeking sunshine and beach locales, couples are going off-the-grid in cozy escapes, and group travelers are looking to spend quality time together poolside.3 

Unveiling the most romantic destinations

Ahead of Valentine’s Day, we’ve uncovered some of the most romantic destinations based on guest reviews,4 including curated city guides with listings and Experiences fit for every type of traveler.

The Cotswolds, United Kingdom

Couples can indulge at this luxury cottage located in the historic Cotswold town of Malmesbury. The cottage is a traditional Cotswold stone building that has been completely renovated using traditional methods and materials. To spend more quality time together in the Cotswolds, loved ones can learn how to use a pottery wheel together and partake in an afternoon tea baking class.

Interior of a cottage with a brown cottage and wooden stairwell
The Stables at The Rookery (Malmesbury, United Kingdom)

Riomaggiore, Italy

Travelers can relax by themselves in this airy and bright apartment with stunning sea views. In addition to the natural light and open space, the apartment has its own balcony overlooking the sea with a hammock and patio table which is ideal for breathing in fresh air and practicing self reflection. When exploring the city, solo travelers can unlock their inner foodie with a pesto making class and a sunset boat tour with focaccia to share.

Patio with tables and chairs and a hammock overlooking the sea
Mellifluous – Lovely Apartment with a Patio (Riomaggiore, Italy)

Sedona, AZ, United States

Friends can spend quality time together in this spacious and luxe home located in the beautiful Sedona Red Rocks. While admiring the stunning views, guests can enjoy the pool and hot tub. Additionally, groups can connect with nature while in Sedona while doing a guided meditation sound bath ceremony and by watercolor painting surrounded by nature.

Exterior of clay house with large pool and views of the Red Rocks
Luxe Amazing Views from Amazing Pool & Hot Tub (Sedona, AZ, United States)

The Highlands, United Kingdom

Partners can spend quality time together in this charming and unique shepherd’s hut in the Scottish Highlands. The off-the-grid hut is surrounded by organic farmland, with a vegetable patch just outside the garden, and has a wood burning stove to keep guests warm. Couples can go on an Isle of Skye Smokehouse tour and tasting and get a behind the scenes tour of an authentic croft to be immersed in Scottish culture.

Exterior of a wooden Shepherd's Hut surrounded by grass
Charming and Unique Shepherd’s Hut (The Highlands, United Kingdom)

Puerto Vallarta, Mexico

For solo travelers looking for a beach retreat, this luxury condo is only a short walk away from the beach for those looking for some much needed self love and self care. The condo lets in bright natural light and is situated in a building that has its very own pool to relax by. During their stay in Puerto Vallarta, guests can get a taste of the local cuisine and explore Los Arcos Islands by boat.

Bright white condo interior with grey furniture in the living room.
1 Min Beach/Rooftop Pool Area, Gym+ Fast Wifi (Puerto Vallarta, Mexico)

Gatlinburg, TN, United States

Couples can get cozy in this romantic remodeled A-frame built in the early 1960’s that is located in the heart of the city. In addition to soaking in the hot tub, sitting by the fire pit, and listening to the peaceful sounds of the Great Smoky Mountains, guests can embark on a moonshine and wine tour and take a private guided horseback ride.

Exterior of A-Frame cabin surrounded by trees
Historic Gatlinburg Chalet – Hot Tub, Prime Location (Gatlinburg, TN, United States)

Ilhabela, Brazil

Guests can admire the gorgeous sea views at this spacious and airy house located right by the water. In addition to the large living room and dining room perfect for gathering, friends can also lounge on the large outdoor balcony with a pool and barbecue that is perfect for entertaining. For more outdoor activities, groups can learn how to paddle on a Hawaiian canoe and embark on a sunset sailboat ride.

Exterior of a wooden home with a large pool
Casa Norte da Ilha with Magnificent View to the Sea! (Ilhabela, Brazil)

Shoalhaven, Australia

Travelers can unwind in this modern, stylish guesthouse that combines comfort, elegance, and thoughtful amenities for an unforgettable South Coast experience. In addition to being right by the iconic Seven Mile Beach, guests can take solo adventures kayaking in Jervis Bay Marine Park and stargazing on the beach at night.

Exterior of white house with wooden patio
No16 | Modern | Hot Outdoor Shower| Couples (Shoalhaven Heads, Australia)

Austin, TX, United States

Friends can retreat to this stylish private oasis that’s only steps away from all of the food and fun that Austin has to offer. With a newly remodeled backyard featuring a giant hot tub and pool, this home makes enjoying Austin’s amazing outdoors unforgettable. To experience even more that Austin has to offer, groups can go kayaking and go on a breweries and barbeque tour.

Exterior of house with small pool and wooden deck
Stylish Private Oasis, Steps from Best Food & Fun (Austin, TX, United States)

Ensenada, Mexico

Solo travelers can indulge in coastal bliss while staying at this beachfront cottage. The airy space seamlessly blends jungle and ocean vibes, and offers panoramic beach and harbor views. In addition to enjoying the alone time at their coastal escape, guests can indulge in more self care time by partaking in a Valle de Guadalupe wine and dine tour and learning about printmaking.

Living room with wooden panels and large windows with an ocean view
Casa Mares – Touch The Sand Cozy Cottage Living (Ensenada, Mexico)

When planning the ultimate Valentine’s Day weekend getaway, guests can create shared wishlists and share their favorite listings with everyone in their group to make choosing the perfect listing easier. 

All listings included in this article are intended to inspire and illustrate. Airbnb does not endorse or promote these listings or any other accommodations or Experiences on the platform.

1Based on year-over-year increase in trip searches for February 14-17, 2025 compared to February 16-19, 2024.

2Couples is referring to duo travelers and groups is referring to groups of 3 or more travelers.

3Based on Categories searched by (solo, duo and groups of 3 or more travelers) for February 14-17, 2025 compared to February 16-19, 2024.

4Some of the destinations with the most mentions of ‘romantic’ in the past 10 years in review data.

5Solo travelers’ trip searches increased over 100% for February 14-17, 2025 compared to February 16-19, 2024.

6Duo travelers’ trip searches increased over 50% for February 14-17, 2025 compared to February 16-19, 2024.

7Groups of 3 or more travelers’ trip searches increased over 70% for February 14-17, 2025 compared to February 16-19, 2024.

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