Airbnb 2024 Winter Release highlights

Key Takeaways

  • Over 40% of hosts say they would host more if they had more help so we are introducing Co-Host Network, an easy way for hosts to find and hire the best local co-hosts to manage their Airbnb.
  • Millions of people search for stays on Airbnb everyday, so we're launching over 50 new features and upgrades to personalize the Airbnb experience and help every user find and book their perfect home even faster.
  • As hosts welcome the 2 billionth guest arrival on Airbnb, we reveal this winter’s trending destinations, with guests seeking ski slopes, sand and shores.
Four people with luggage on a snowy wooden cabin porch.

Key Takeaways

  • Over 40% of hosts say they would host more if they had more help so we are introducing Co-Host Network, an easy way for hosts to find and hire the best local co-hosts to manage their Airbnb.
  • Millions of people search for stays on Airbnb everyday, so we're launching over 50 new features and upgrades to personalize the Airbnb experience and help every user find and book their perfect home even faster.
  • As hosts welcome the 2 billionth guest arrival on Airbnb, we reveal this winter’s trending destinations, with guests seeking ski slopes, sand and shores.

Introducing Co-Host Network

An easy way to find the best local hosts to manage your Airbnb – right in the app.

  • Hosting on Airbnb is one of the best ways to make money from your home. In fact, according to a recent survey, over a third of hosts use their earnings to make ends meet.1
  • However, not everyone has the time to host but over 40% of surveyed hosts say they would host more if they had more help.2 That’s why we’re helping hosts find the right support by introducing Co-Host Network. 
  • With more than 10,000 co-hosts across 10 countries3, hosts can now find personalized support based on their needs, from listing setup to managing bookings and communicating with guests. 
  • Co-hosts are experienced hosts with an exceptional track record on Airbnb. They have an average rating4 of 4.86, almost three quarters of them are Superhosts and 84% help manage a Guest Favorite.5 

A more personalized app

We’re introducing over 50 guest upgrades that make the Airbnb experience more personal. 

  • We want guests to spend more time traveling and less time planning so we’re making it quicker and easier to find the perfect place.
  • From a fun and quick welcome guide for new users, to suggested destinations and recommended filters, we’re making searches more intuitive to take the extra work out of planning a trip.
  • Filters can be incredibly helpful for guests to find their perfect stay with four out of every five searches using at least one filter.6 However, with over 80 filters to choose from, we know guests can feel overwhelmed so we’re redesigning search filters with recommendations based on your past bookings and current search. 
  • Some of the most commonly used amenity filters include WiFi, pool, hot tub, air conditioning, and a kitchen.7 
  • Proximity to points of interest is often considered by guests when choosing a stay. In fact 85% of guests say location is important to them when deciding between booking an Airbnb listing or other accommodation.8
  • Maps are a great way to help understand the proximity of a listing to key places, but they currently may not have enough context so we’re revamping them to make it even easier to pinpoint where a listing is in proximity to key attractions, parks and neighborhoods. 

More options for booking your stay

  • In addition to making it easier for guests to find their perfect Airbnb, we’re also giving them more options to conveniently pay for their stay their way. 
  • Over the last few years we’ve added over 20 local payment methods including Twint in Switzerland, Pix in Brazil and Kakao Pay in Korea this year alone, and today we’re excited to introduce four more: Vipps in Norway, Mobile Pay in Denmark, MoMo in Vietnam and P24 in Poland. By spring 2025 we expect to have nearly 40 different local payment methods live across five continents, used by more than 4 billion people around the world9, providing more options for guests and helping to make Airbnb accessible to people that may not have been able to pay for a stay before. 
  • We’re also making the checkout experience quicker for certain returning guests10 by showing them key details at a glance and helping them book with just a single tap.

Additional upgrades for hosts 

20+ updates for hosts based on their feedback.

  • Hosts have told us in the past that it can be hard to know what to charge so we created a similar listings tool to help them see the average prices of listings nearby. Since launching the tool, it has been used by over 2 million hosts.11 We’re making it easier for hosts to set competitive prices with a nightly price tip suggestion, based on similar listings in their area, that they can choose to apply with just one tap.  
  • Quick replies help hosts communicate promptly with guests. However they can be time consuming for hosts to set up. So we’re making it easier to use with customizable pre-written templates hosts can use to send check-in and checkout instructions, directions to the listing, WiFi details and more to guests.
  • We know how important earnings are to hosts. In fact, on average, the earnings dashboard is visited by more than 150,000 hosts daily.12 That’s why we’re making it easier for hosts to customize their earnings reports, better understand their income by type, and know when to expect payments with personalized earnings cards.

Airbnb 2024 winter travel trends

As Airbnb welcomes its 2 billionth guest arrival, relaxation, cultural immersion, and adventure are top of the list this winter season as guests seek out ski slopes, sand and shores. 

Guests globally are seeking memorable getaways in South American and European destinations from the vibrant cultural scenes and stunning beaches in Joinville, Fortaleza, and Itajaí in Brazil to historical sites and local cuisine in Santa Cruz de La Palma and Logroño, Spain, according to search data​​.13 

US travelers are looking to combine highly anticipated concerts, sports games, and cultural festivities with unique stays as passion tourism and the “event-cation” trend continue to drive interest this winter.14 Winter trends in the US, based on search data, include:

  • Music: US music fans are searching for stays in cities like Indianapolis, IN,  Indio, CA,  and Vancouver, Canada, where major concerts are scheduled this upcoming winter. 
  • Game day: College towns like Auburn, AL, South Bend, IN, and Blacksburg, VA, are also buzzing this winter, especially around the weekends of highly anticipated football matchups.
  • Cultural delights: From immersing in El Día de los Muertos celebrations in Guatemala City, to the enchanting Christmas markets in Strasbourg, France, and the winter wonderland of Zermatt, Switzerland, there’s something for everyone seeking a unique, cultural experience.
  • Tropical escapes: For those who prefer a sun-soaked holiday, the scenic beach cities of Jamaica and the Dominican Republic are also capturing the attention of US travelers. 

Below are some of the trending15 destinations this winter:

Trending winter destinations – worldwide by search in Q3

Joinville, Brazil
Fortaleza, Brazil
Itajaí, Brazil
Cheste, Spain
Jervis Bay, Australia
Cornwall, England, UK
Santa Cruz de La Palma, Spain
Logroño, Spain
Caucaia, Brazil
Heroica Veracruz, Mexico

Trending winter domestic destinations – by search by US guests in Q3

Indianapolis, Indiana
South Bend, Indiana
Blacksburg, Virginia
Oxford, Mississippi
Auburn, Alabama
Iowa City, Iowa
Indio, California 
State College, Pennsylvania
Tacoma, Washington
Lubbock, Texas

Trending winter international destinations – by search by US guests in Q3

Tokyo, Japan
Osaka, Japan
Noord, Aruba
Kingston, Jamaica
Vancouver, Canada
Guatemala City, Guatemala
Strasbourg, France
Zermatt, Switzerland
Punta Cana, Dominican Republic
Niagara Region, Canada

Group travel continues to remain a staple on Airbnb with searches consisting of an average of four guests16 and the end of year is another great opportunity for families to gather and enjoy some festive cheer. This winter, families globally are seeking tropical escapes offering stunning landscapes and outdoor activities in Latin America and Asia-Pacific from Fortaleza, Brazil to Bali, Indonesia.

Trending family17 destinations – worldwide by search in Q3

Fortaleza, Brazil
Brasilia, Brazil
Tokyo, Japan
Guayabitos, Mexico
Piçarras, Brazil
Denpasar, Bali, Indonesia
Noord, Aruba
Heroica Veracruz, Mexico
Campitello di Fassa, Italy
Pocono Township, Pennsylvania, US

Trending family domestic destinations – by search by US guests in Q3

Indianapolis, Indiana
Sevierville, Tennessee
Columbus, Ohio
Broken Bow, Oklahoma
Aspen, Colorado
Stowe, Vermont
Orange Beach, Alabama
Oklahoma City, Oklahoma
Fredericksburg, Texas
Louisville, Kentucky

Trending family international destinations – by search by US guests in Q3

Punta Cana, Dominican Republic
Vancouver, Canada
Guadalajara, Mexico
Mont-Tremblant, Canada
Rio de Janeiro, Brazil
Rome, Italy
Sydney, Australia
Tamarindo, Costa Rica
Paris, France
San Juan, Puerto Rico

Guests are not only holding on to memories of summer this winter but they are trying to recreate them as the top five booked categories this winter are Golfing, Amazing pools, National Parks, Beach, and Top cities. Guests are looking to make their stays fun, relaxing, and homey by searching for amenities including pools, WiFi, hot tub, free parking and a kitchen.

Skiing is often synonymous with the winter season and this winter these cities have emerged as some of the top skiing destinations for guests to hit the slopes. 

  • Big Bear Lake, California, US
  • Breckenridge, Colorado, US
  • Whistler, Canada
  • Tromsø, Norway
  • Chamonix-Mont-Blanc, France
  • Mammoth Lakes, US
  • Park City, Utah, US
  • Steamboat Springs, Colorado, US
  • Mont-Tremblant, Canada
  • Les Belleville, France 

For snowbirds looking to swap the snow with warm sand on beautiful beaches, these are some of the top destinations.

  • Florianopolis, Brazil
  • Cape Town, South Africa
  • Ubatuba, Brazil 
  • Lisbon, Portugal
  • Gold Coast, Australia 
  • Puerto Vallarta, Mexico
  • San Juan, Puerto Rico
  • Sydney, Australia 
  • Pattaya, Thailand
  • Praia Grande, Brazil 

1Based on feedback from nearly 30,000 Airbnb hosts globally surveyed between October 1 2023 and September 30 2024

2Based on feedback from 10,536 Airbnb hosts globally surveyed between September 1 2024 and September 30 2024

3Based on internal Airbnb data as of September 30 2024

4A co-host’s rating is based on guest reviews for listings they host or co-host, not the co-host’s unique services

5Based on internal Airbnb data as of September 30 2024

6Based on internal Airbnb data between July 1 2024 and September 30 2024

7Based on internal Airbnb data as of September 30 2024

8Based on feedback from 100,000+ Airbnb guests globally surveyed between October 1 2023 and September 30 2024. All additional guest-centric survey data in this report originates from this survey.

9Payment platform user reported numbers as of September 30 2024

10Available for instant book listings only

11Based on internal Airbnb data as of September 30 2024

12Based on internal Airbnb data as of September 30 2024

13Based on growth in global searches in Q3 2024 for check-in between November 1-December 31 2024 compared to the same period in 2023.

14Winter defined as November 1 – December 31 2024

15Based on growth in US searches in Q3 2024 for check-in between November 1-December 31  2024 compared to the same period in 2023.

16Based on searches in Q3 2024 for check-in between November 1 – December 31 2024

17Families are defined by searches that involve one or more baby/child