Airbnb signs partnership with the Hungarian Tourism Agency

Handing keys over

Airbnb and the Hungarian Tourism Agency (MTÜ) have agreed to collaborate to support the dispersal and recovery of tourism in Budapest and the Greater Budapest area after the pandemic.

As part of the partnership, Airbnb and the MTÜ will work together to rebalance tourism – spreading the economic benefits of tourism across the region and to more people.

The pandemic has had a devastating impact on everyone and almost everything across the world, including tourism. This has been particularly hard felt in Europe which accounted for more than half of international tourist arrivals – or over 745 million visitors – in 2019.  After making 100+ upgrades across our entire service, Hosts in Hungary with only one listing on Airbnb collectively earned more than $3 million this summer* while providing access to their one-of-a-kind unique stays with the most of the income directly benefiting the local community.

To support the responsible tourism recovery in the Budapest region, Airbnb and the Hungarian Tourism Agency have partnered in order to give domestic and international guests the opportunity to rediscover Budapest through unique Airbnb Experiences led by local experts – and experience the City like never before. Travelers can choose between unique Experiences ranging from Vegan Food Tour to Street Art Tour or Budapest’s unique rooftop experience.

“Airbnb is working with regulators and tourism organizations to promote responsible and sustainable tourism, support local families and boost the economy in Central and Eastern Europe. We are particularly excited about partnering with the Hungarian Tourism Agency, as this is our first partnership of this kind in the Visegrad Group. We want to be good partners and would like to expand this work to cities like Prague to further support the recovery of tourism after the pandemic.”

Vladimir Beroun, Public Policy Manager, CEE & CIS at Airbnb

The partnership is the first of its kind between Airbnb and a destination marketing organization in Central and Eastern Europe. Airbnb is already working with over 500 local governments and organizations around the world to promote tourism, collect and remit taxes, and enable responsible home sharing. Earlier this year, Airbnb announced partnerships with the City of Krakow to support tourism recovery as well as a collaboration with the City of Bratislava on the automated collection of tourist tax via the Airbnb platform. Airbnb and the Hungarian Tourism Agency have also made available a number of resources to help Hosts in Hungary follow the applicable registration rules. To this end, Airbnb has created a field for Hosts to enter their NTAK registration number, which aims to protect fair market conditions for home sharers.

*Based on Airbnb internal data from May 1, 2021 to August 15, 2021.

About the MTÜ

The Hungarian Tourism Agency is the governmental organization responsible for the development and public administration of tourism in Hungary. Defining the tourism development strategy, supervising the utilization of EU funds and domestic budgetary sources dedicated to tourism development and managing the tourism brand of Hungary all come under the agency’s umbrella. Its main mission is to increase the competitiveness of Hungary as a tourism destination and promote the country´s attraction for international, domestic and business travelers.