We were excited to promote the Great Wall and Chinese cultural heritage with our Night At The Great Wall and while there was an agreement in place that was the basis for the announcement of this event, we deeply respect the feedback we have received. We have made the decision to not move forward with this event and instead we are working on a range of other experiences and initiatives that showcase China as a destination and highlight how people-to-people travel can drive human connections.
One of the goals of our Night At The Great Wall was to highlight how everyone can play a part in honouring and preserving this incredible piece of world history. We partnered with experts to help educate people about the Wall’s heritage and raise awareness of protection and preservation efforts.
We remain committed to that goal and in the weeks and months ahead, we will be working closely with our hosts and guests in China as well as community leaders to highlight the culture and history that make China one of the most dynamic destinations in the world. China is one of our most important markets, where we have built a number of partnerships with local leaders and organisations to promote sustainable, local and authentic travel to China.
Promoting unique, once-in-a-lifetime experiences while preserving historic destinations has long been one of our top priorities. In recent years, we have held similar events at unique or historic sites around the world that were produced in cooperation with more than 70 well-known tourist destinations. We look forward to continuing this important work in China and around the world.
If you entered the contest, we’re very sorry for any disappointment caused and we will be in touch in the future about other ways you can explore and discover amazing experiences in China.