From the Catwalk to the Club with Airbnb

Starting today, the enfant terrible of Berlin Fashion Week is offering guests the unprecedented chance to get a glimpse behind the scenes at her fashion show. Eight guests have the opportunity to book the exclusive Experience on Airbnb, which includes early-entrance and backstage access to Marina’s fashion show and some personal time with the celebrated designer at her show and after-show party. The Social Impact Experience is in aid of the Animal Protection Association for Berlin and its Environs, with all proceeds going to the worthy cause.

The Experience, bookable on Airbnb, is taking place during this summer’s Berlin Fashion Week on July 5. It offers unique insider access to the world of an international fashion designer with highlights that include:

  • Early admission to Défilé by MARINA HOERMANSEDER Spring/Summer 19 Collection
  • A backstage tour before the show kicks off
  • A personal meet & greet with Marina to discuss her new collection
  • A prime position at the show
  • Access to the exclusive VIP after-show party at one of Berlin’s best clubs, complete with a photo with the designer
  • Personalized goodie bags including a surprise gift from Marina

Marina is making a name for herself in the fashion world. Her striking collection pieces are worn by celebrities such as Lady Gaga, Nicki Minaj and Rihanna and she has amassed a cult status among followers of fashion. You can sign up for the official “From the catwalk to the club with Marina Hoermanseder” Experience on Airbnb here.

I’m really looking forward to sharing my passion for fashion with my guests. To be able to see for yourself what goes on behind-the-scenes in the fashion world is such a unique opportunity and I’m so pleased that all proceeds will go to the Animal Protection Association for Berlin.

Marina Hoermanseder, fashion designer and Airbnb Experience Host

Marina Hoermanseder is a womenswear label from Berlin which was founded in 2013 by the designer of the same name. The Franco-Austrian designer’s fashion combines refined craftsmanship with bold yet elegant statement pieces.

Guests of the Experience on Airbnb will be given a private tour through the backstage area before the official opening of the fashion show. They will be personally welcomed by Marina and will experience first-hand the preparations behind-the-scenes just minutes before the models take to the catwalk. During the Marina Hoermanseder Défilé, guests will be surrounded by well-known influencers and celebrities while enjoying unrestricted views of the catwalk. For the glamorous after-show party, Marina will share with her guests insider tips from the fashion world.

Experiences on Airbnb make travel magical again by immersing travelers in local communities around the world by offering unique, one-of-a-kind Experiences that are handcrafted and led by local experts you won’t find anywhere else. It’s proving successful; compared to the same time last year, global weekly guest bookings for Experiences on Airbnb are up over 2500 percent. In 2016, we launched 500 Experiences across 12 cities. Now, in 2018 the Airbnb platform offers 13,000 Experiences in nearly 180 cities.

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