Gen Z and Millennials drive searches for global Pride celebrations
Key Takeaways
- Young travelers are immersing themselves in Pride celebrations, with searches for cities hosting festivities surging from 20% to 90% for June 2025.
- Trending destinations for Pride celebrations include Cologne, Germany, Bogotá, Colombia, Chicago and Mexico City.
- Airbnb guests can find unique listings, experiences, and services when traveling to Pride celebrations and beyond.
Key Takeaways
- Young travelers are immersing themselves in Pride celebrations, with searches for cities hosting festivities surging from 20% to 90% for June 2025.
- Trending destinations for Pride celebrations include Cologne, Germany, Bogotá, Colombia, Chicago and Mexico City.
- Airbnb guests can find unique listings, experiences, and services when traveling to Pride celebrations and beyond.
Travelers are heading to festivities around the globe this Pride Month, in cities including Cologne, Germany, Bogotá, Colombia, Chicago and Mexico City. Our new data reveals that searches in these destinations are especially surging amongst Millennial and Gen Z travelers.
Top trending Pride destinations this summer
From major global hubs to budding coastal city celebrations, these are the destinations that are trending this summer during their respective Pride festivities:
- Cologne, Germany: Searches for the vibrant city have grown over 90% by Millennial travelers, and over 43% by Gen Z travelers during Pride this year compared to last year.1
- Bogotá, Colombia: The cultural hub boasts over 60% growth in searches during Pride weekend this year compared to last, by both Gen Z and Millenials– with 77% and 76% search growth respectively.2
- Chicago, IL, United States: Searches for “The Windy City” have soared 37% for Pride weekend this year compared to last by Gen Z travelers.3
- Boston, MA, United States: Searches for this iconic New England city increased over 30% by Millennial visitors and 25% by Gen Z visitors during Pride weekend this year compared to last year.4
- Mexico City, Mexico: Searches for the bustling capital of Mexico are surging over 28% by Gen Z and 24% by Millennial travelers.5
- Milan, Italy: The world’s major fashion capital is drawing the attention of Millennials, with search growth trending over 20% this Pride compared to last.6
Epic experiences and cozy stays to explore during the celebrations
For guests looking to immerse themselves in the vibrant atmosphere of Pride and beyond, they can discover unique listings for comfortable stays, along with Airbnb Experiences and Services for any kind of trip. Experiences are available at nearly every price point, from $46- $1007, making them accessible to many travelers. Guests can also take advantage of our range of services, enjoying everything from affordable prepared meals to private yoga sessions- all in the comfort of their home.
From historic homes to eclectic lofts, below are Guest Favorite listings and unforgettable experiences and services, including an animated tour of Chicago with a local artist, shopping with a fashion and design editor in Mexico city, enjoying a chef prepared meal in Milan, and more, these trending Pride destinations will make for an epic trip:
Cologne, Germany
Cologne, Germany, is a historic city known for its iconic landmarks and lively culture. Visitors can explore the famous Cologne Cathedral with a guided photo walk, enjoy authentic local cuisine, and participate in unique experiences, such as taking a tour of the city’s street art.
Bogotá, Colombia
Bogotá, Colombia, buzzes with creative energy and rich cultural heritage. Guests can immerse themselves in the local culture by enjoying its vibrant arts scene, lively street festivals, and participating in experiences including shopping Calle de los Anticuarios with a designer.
Chicago, IL, United States
Chicago, known as “The Windy City,” is rich in history and architecture, featuring towering landmarks and renowned museums. Its diverse neighborhoods showcase a vibrant cultural scene that can be explored from a uniquely creative perspective through an animated tour led by a Chicago-based artist.
Boston, MA, United States
Known as Boston’s Little Italy, the North End is celebrated for its rich history and vibrant culture. Visitors can immerse themselves in the charm of this neighborhood by exploring its authentic Italian restaurants, bakeries, and cafes alongside a historian.
Mexico City, Mexico
Mexico City offers stunning architecture, lively markets, and a diverse culinary and entertainment scene. Visitors can explore everything from historic Aztec ruins, to an exclusive shopping tour with a local fashion and design editor showcasing Mexico City’s boutiques in La Juárez . After a day of exploration, guests can unwind with a replenishing yoga session for ultimate relaxation.
Milan, Italy
Milan, Italy, is a vibrant hub of fashion, design, and culinary arts. Visitors can immerse themselves in the city’s iconic landmarks while indulging in exquisite at-home dining and creative experiences, including crafting an upcycled wardrobe with a Milanese designer.
All listings included in this article are intended to inspire and illustrate. Airbnb does not endorse or promote these listings or any other accommodations on the platform.
