How Hosts spread tourism across Michigan and support local businesses
Key Takeaways
- In 2022, Hosts across Michigan earned over $340 million, with the typical Host earning over $12,000.
- Hosts in rural counties across Michigan alone earned nearly $9.5 million million in 2022.
Key Takeaways
- In 2022, Hosts across Michigan earned over $340 million, with the typical Host earning over $12,000.
- Hosts in rural counties across Michigan alone earned nearly $9.5 million million in 2022.
Airbnb is today releasing new data showcasing how hosting empowers local residents across Michigan to earn extra income, provides affordable accommodation options for travelers, spreads tourism to rural parts of the state, and helps support local businesses. By the end of 2022, Hosts in Michigan collectively earned over $340 million, with the typical Host earning over $12,600 in supplemental income over the year1.
Since our founding, the Airbnb platform has helped cities use existing space to scale accommodations and absorb influxes of visitors, all while creating important economic opportunities for Hosts and local small businesses. This includes extending those opportunities to neighborhoods that are outside of traditional city centers and have not traditionally benefited from the tourism economy.
At Airbnb, we’re seeing firsthand how the spread of travel and tourism is helping rural communities. In 2022 Hosts in Grand Traverse alone collectively earned over $29 million, and nearly 6,000 Airbnb Hosts in rural counties across Michigan earned a total of approximately $150 million. In fact, almost 51% of surveyed Airbnb guests to Michigan would not have visited the neighborhood they stayed in if they did not book through Airbnb2.
As travel continues to spread into new areas of Michigan, Airbnb is helping to keep the important economic impact created by stays on our platform in these very communities.
| Rural County | Approximate 2021 Host Earnings | Approximate 2022 Collective Host Earnings |
| Alcona | $500,000 | $800,000 |
| Alger | $4.5 million | Over $4.5 million |
| Allegan | $18 million | $19.5 million |
| Alpena | $900,000 | $1 million |
| Antrim | $8 million | Over $9 million |
| Arenac | $200,000 | $400,000 |
| Baraga | $500,000 | $800,000 |
| Benzie | $6 million | $7.5 million |
| Branch | $500,000 | $700,000 |
| Charlevoix | $10 million | $11.5 million |
| Cheboygan | $3 million | Over $4 million |
| Chippewa | $1.5 million | Over $2 million |
| Clare | $800,000 | $1 million |
| Crawford | $900,000 | $1 million |
| Delta | $2 million | Over $2 million |
| Dickinson | $300,000 | $400,000 |
| Emmet | $7 million | Over $8 million |
| Gladwin | $700,000 | $800,000 |
| Gogebic | $2 million | Over $2.5 million |
| Grand Traverse | $24 million | Over $29 million |
| Gratiot | $50,000 | N/A |
| Hillsdale | $400,000 | $600,000 |
| Houghton | $3 million | Over $4.5 million |
| Huron | $1 million | Over $2 million |
| Ionia | $250,000 | $200,000 |
| Iosco | $1.5 million | Over $2 million |
| Iron | $400,000 | $500,000 |
| Isabella | $200,000 | $300,000 |
| Kalkaska | $1.5 million | Over $2 million |
| Keweenaw | $1 million | Over $1.5 million |
| Lake | $1 million | Over $1.5 million |
| Leelanau | $13 million | Over $14.5 million |
| Lenawee | $900,000 | Over $1 million |
| Luce | $500,000 | $700,000 |
| Mackinac | $2 million | Over $2.5 million |
| Manistee | $3 million | Over $4 million |
| Marquette | $5.5 million | Over $7 million |
| Mason | $2 million | Over $3 million |
| Mecosta | $900,000 | $1 million |
| Menominee | $300,000 | $400,000 |
| Missaukee | $300,000 | $400,000 |
| Montmorency | $400,000 | $500,000 |
| Newaygo | $1.5 million | Over $1.5 million |
| Oceana | $3 million | Over $3.5 million |
| Ogemaw | $500,000 | $500,000 |
| Ontonagon | $700,000 | $900,000 |
| Osceola | $500,000 | $700,000 |
| Oscoda | $500,000 | $500,000 |
| Otsego | $2 million | Over $3 million |
| Presque Isle | $700,000 | $800,000 |
| Roscommon | $2.5 million | Over $3 million |
| Sanilac | $1.5 million | $2 million |
| Schoolcraft | $1 million | Over $1 million |
| Shiawassee | $170,000 | $300,000 |
| St. Joseph | $660,000 | $1 million |
| Tuscola | $155,000 | $300,000 |
| Wexford | $1 million | Over $1 million |
Beyond Host income, tourism taxes are key revenue-generating mechanisms for jurisdictions across the country. In recent years, these taxes have become even more important as cities and towns have looked to not only recover from the financial impact of the pandemic but also embrace the opportunity of a fundamental shift in travel that has brought guests to thousands more communities around the world. Last year, this led to the collection and remittance of over $20 million in tourism taxes in Michigan.