Dolsongyi tea farm in Jeju

Innisfree lists green tea farms in Korea’s Jeju island on Airbnb

Picturesque green tea fields on Korea’s tropical, volcanic island of Jeju play center stage in a new partnership between Airbnb and popular Korean beauty brand Innisfree, announced today. For one night only, two lucky guests will have the opportunity to experience a restorative, back-to-nature overnight stay on some of the island’s major green tea farms, available on Airbnb for the first time. 

Welcome place at Dolsongyi tea farm
Welcome place at Dolsongyi tea farm

Green tea native to Jeju plays a major role in Innisfree’s most iconic product range – Green Tea Line – renowned for its healing qualities. As part of this overnight stay, Innisfree is opening the doors to Dolsongyi and Seogwang tea farms, which are the source for its green tea products, and its retail space and cafe, Jejuhouse.

On June 28 at 9:00 AM Malaysia Standard Time (MYT), residents of Korea will be able to book a magical overnight stay on the green tea farm, available here on a first-come, first-served basis. The stay will take place from August 6 to 7 and can accommodate a maximum of two guests. The booking fee for the stay is approximately USD$10 (RM42) to ensure a smooth booking process on the platform, and the entire amount will be refunded to guests in cash during the stay.

During their stay, guests will enjoy a curated menu of farm-forward experiences, including learning about the fine art of tea in a tea ceremony and getting back to nature by picking fresh tea leaves with the skincare company’s leading research and development expert. Local Airbnb Experiences Hosts will guide guests in a rejuvenating outdoor yoga class, a private photoshoot in the middle of the tea fields with a professional photographer and a creative botanical art class.

Tea picking experience at Dolsongyi tea farm
Tea picking experience at Dolsongyi tea farm
Yoga experience at Dolsongyi tea farm
Yoga experience at Dolsongyi tea farm

Guests will be served an intimate series of meals especially curated by Jejuhouse’s chef, which incorporate some of the island’s local produce. Guests will stay overnight in an atmospheric camping van overlooking green tea fields; an indoor-outdoor feel will be reinforced by a lounge area set up right outside the camping car, a perfect nook in which to enjoy a peaceful moment gazing at the stars or listening to the sounds of nature after an eventful day.

“We have drawn so much inspiration for our products from Jeju’s extraordinary natural beauty and abundant resources, and are thrilled to partner with Airbnb to bring this very special destination to life for a wide domestic audience.”

Ms. Hyejin Lee, Senior VP of Innisfree Marketing

“We are delighted to extend Airbnb’s footprint in Jeju – where we have a dedicated and passionate host community – with our partnership with Innisfree,” states Brandon Son, Country Manager of Airbnb Korea. “In these challenging times, people are eager for an opportunity to get back to nature and spend quality time with loved ones. Our partnership with Innisfree is a terrific way to do that.”

Airbnb’s campaign with Innisfree is the latest in a series of initiatives that brings the world’s most iconic, unexpected and unique spaces onto the platform for a truly once-in-a-lifetime experience for guests. Previous campaigns have taken place at The Louvre museum in Paris and at a glamorous beach house in Malibu styled in the spirit of Barbie.

Interested guests should note that house rules are in strict adherence with COVID-19 guidelines, and those who request to book should currently live in Korea to minimize risk. Guests can rest easy knowing that the home will be cleaned in accordance with the Airbnb enhanced cleaning protocol. Due to travel restrictions, this opportunity is limited to residents currently in Korea.

Jejuhouse near Seogwang tea farm
Innisfree Jejuhouse near Seogwang tea farm
Jejuhouse interior
Innisfree Jejuhouse interior
Camping car near Seogwang tea farm
Camping car near Seogwang tea farm

Brunch near Seogwang tea farm
Brunch near Seogwang tea farm

*The one-time, one-night stay is not a contest. Bookings are on a first come, first served basis. Guests must be current residents of Korea. No more than two guests may participate in the overnight stay. Guests who fulfil the requirements will be eligible for the stay.  

This press release encourages safe and responsible travel. Local and international travel requirements, as well as health guidelines, continue to change quickly. Check local restrictions at home and in your destination before booking a trip on Airbnb.