Proving Age is Just a Number: Airbnb Seniors Surge in Experiences Growth

• The number of Experiences hosted by locals age 60+ has grown by nearly 1100% in the last year.
• The number of Experience bookings made by guests age 60+ has grown by 260% since 2017.
• Our 60+ communities in the US, Great Britain and France are embracing Experiences the most, with all three countries in the top 5 countries with the most Experiences hosted by and taken by individuals over the age of 60.
• Experience hosts over the age of 60 are most likely to be philanthropic, with Social Impact being the most hosted category by seniors.

Aging is sometimes perceived as being synonymous with loneliness, loss and a withdrawal from surroundings. However, Airbnb reveals that senior community members are craving just the opposite. Increasingly powered by seniors, we’ve seen staggering growth in the over 60s age group both in hosts and guests, with a whopping almost 1100 percent growth in the number of Experiences hosted by seniors globally, and a 260 percent increase in Experience bookings by over 60s worldwide from last year.*

1100%
growth in the number of Experiences hosted by seniors globally

260%
increase in Experience bookings by seniors worldwide from last year

According to Dr. Marc Agronin, a geriatric psychiatrist at Miami Jewish Health and author of The End of Old Age: Living a Longer, More Purposeful Life, ageing itself can improve many aspects of our lives, including our senses of wisdom, purpose and creativity. And opportunities for human connection with new people from other backgrounds and countries can provide countless benefits.

“Interacting with people from other places and ways of life stimulates our brains and inspires us to learn new ways of speaking and interacting. Learning words from a new language is a wonderful brain exercise. These encounters broaden our perspectives and enhance our well-being.”

Dr. Agronin explains the sharp growth in hosting in particular might partly be attributed to the long-lasting positive impacts of sharing with others a piece of your community, culture and life passions, through unique, one-of-a-kind experiences.

Hosting others is an amazing way to share your age-given experience, knowledge and skills. It stimulates the brain through fulfilling social interactions. It gives you a sense of purpose, which in turn enhances well-being and overall health.

Dr. Marc Agronin, geriatric psychiatrist

And the Airbnb over 60 community is certainly sharing a vast array of interests. From exploring the unseen urban corners of Hong Kong with Alfred, to indulging in Havana’s rich culinary culture with Dayami, to taking a journey inside your brain with Phil in Sydney, and even mastering the rhythms of Latin music in a former San Francisco speakeasy with Quentin, the passions vary widely.

Yet of all the types of Experiences on offer, it may come as no surprise that the category seniors are most likely to host have an element of social impact, where 100 percent of the proceeds goes back to the organisation it benefits.

Elders around the globe are also welcoming the opportunity to get outside their comfort zone – particularly in the music, arts and lifestyle categories – something Dr. Agronin says brings a new sense of freedom and liberation. “It only takes one new experience to awaken and engage these age-given strengths, boosting our self-confidence and providing the motivation to re-invent ourselves.”

A few of our most active senior Experience hosts and guests took a walk on the wild side of Experiences and this is what they told us:

Toby Klayman, San Francisco

As one of San Francisco’s original Home hosts and one of the first Experience hosts, Toby has shared her home and her life’s passion with people around the world, but hadn’t yet been an Airbnb Experience guest. Usually bestowing her affinity and skill for multi-media art through her Madame Renaissance Experience, Toby dove head first into a new art form through DJ Lamont’s Learn to DJ Experience:

Chwee Lian Tan, Singapore

At 87 years young, Chwee Lian has witnessed a lot of change in Singapore’s history. For the past 70 years she has worked to preserve the last Taoist deity shop in the country, and now shares its story and effigy making art with visitors from near and far on her Where Gods Are Born Experience. She put her creative skills to the test in one of today’s newest art forms, drone photography, on Gwee Wan’s Learn to Fly a Drone Experience, by capturing photos of the iconic Singapore skyline. (Spoiler: she passed with flying colours).

Luis Castro, Lisbon, Portugal

Luis’ natural born passion for life on the water has been with him nearly his entire life, having started sailing when he was just eight-years-old. Decades of racing boats later, he now takes guests on a trip through time on his Historical Boat Tour on Classic Yacht Experience in Lisbon. It might come as no surprise that he took to surfing almost instantly with the help of host Filipe on The Surf Instructor Experience.

Susan Grave, Berlin

A self-professed nomad, Susan has lived and travelled all over the world with Airbnb and rarely sits still for too long. She has a wide range of interests – from lifting weights in her local gym to scuba-diving and photography. She wanted to be on the other side of the lens for one day so she was very excited to book Artistic Photoshooting with local Experience host and professional photographer Caterina Rancho. The results from the shoot will form part of a series of work Caterina is assembling for an upcoming photographic exhibition in Berlin.

Deo Angulo, Barcelona, Spain

As the most booked 60+ Experience host in Europe, Deo knows a thing or two about exposing guests to the natural beauty of Barcelona on his Sail & Relax with Captain Deo Experience. As a guest, Deo witnessed the unveiling of some of the more hand crafted beauty blanketing Barcelona’s walls with host Yuri (or, as he’s known in the artist community, Pezkhamino) on his Paint the Walls with a Street Artist Experience.

Madelyn Naber, Austin, TX

A self-proclaimed “Woman Gone Wine”, Madelyn Naber and her husband Rick have been producing different varietals at their Flat Creek Estate winery for nearly two decades in Austin’s Hill Country. Madelyn’s dedication and effervescence is even more memorable than the tasting for her guests who come from many backgrounds and familiarities with wine on her Hill Country Estate Winery Tour Experience. She transformed her knowledge of notes in dry reds to the notes on the drums with host Ben on his Play Drums in the Music Capital Experience.

Tenshin Ito, Osaka, Japan

With 45 years of experience in Japanese calligraphy, or Shodo, under his belt, Tenshin shares his passion with hundreds of people around the world on his Brush and Ink Social Impact Experience in Tokyo, giving all of the proceeds to children in Vietnam suffering from AIDS. Applying the same cultural approach in his Shodo, to Ken-do, or samurai, Tenshin learned to wield a sword with host Yasu on his Practice Samurai Skills with a Teacher Experience in Osaka.

*Based on internal Airbnb data as of September 2018 measuring year over year growth in Experience hosts and guests age 60+ from Sept. 2017-Sept. 2018, the most popular Experience categories hosted and taken by people aged 60+, and the countries with the highest number of Experiences hosts aged 60+ and guests who have taken Experiences aged 60+.

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