Travelers once again dreaming of exploring the Asia-Pacific region
More than two years since the beginning of the pandemic, travelers are dreaming about their next international trip, with destinations across the Asia-Pacific (APAC) region front of mind for many, new research shows.
From Australia, to Korea and right across Southeast Asia, international border restrictions have been gradually easing over recent months, inspiring many to start planning their next international getaway.
International travel corridors have long played a major role in bolstering the economic vitality of destinations throughout APAC, and Airbnb is committed to working together with governments across the region to help ensure it continues to do so. Airbnb also remains focused on empowering our guest community to embrace the travel revolution, as many travelers look to make the most of their newfound flexibility and the blurring lines between travel and living.
New research commissioned by Airbnb and undertaken by YouGov, reveals a huge amount of enthusiasm among many travelers for international travel. The study involved a survey of more than 6000 people across South Korea, India, Australia, Japan, China and the US.
Key findings include:
The Asia-Pacific region is front of mind for many travelers
- Exactly half of both Chinese and Australian respondents said they would consider visiting international destinations within the Asia-Pacific region when they’re able to. This was also true for 58 percent of South Korean respondents, 48 percent of Indian respondents and more than a quarter (28 percent) of Japanese respondents.
- More than a third (35 percent) of US respondents said they’re excited about being able to visit countries within the Asia-Pacific region.
Many people are excited about traveling internationally again and plan to do so more often
- More than 70 percent of respondents from South Korea and India (77 percent and 71 percent, respectively) reported being excited about once again being able to travel internationally.
- That number was also similar for Australians who participated in the study (70 percent), as well as for Chinese participants (64 percent).
- More than one in three respondents in Japan (35 percent), as well as 52 percent of Chinese respondents, said they’ve missed being able to travel internationally and have a strong desire to do so again. Similarly, 35 percent of those surveyed in the US said they had missed being able to travel overseas during the pandemic and want to make the most of being able to do so again.
- Almost four in 10 US respondents (37 percent) say they plan to travel internationally “more frequently” in the future. That was also true for 38 percent of Chinese respondents, 62 percent of South Korean respondents, 1 in 5 Japanese respondents, two-thirds of Indian respondents, and more than half of Australians surveyed (52 percent).
Many travelers are looking to make that next international trip a reality very soon
- More than a third of Japanese respondents (34 percent), and almost half of US respondents (46 percent), reported having plans to travel internationally in the foreseeable future. The vast majority of people from Australia, India, China and South Korea surveyed (70 percent, 75 percent, 63 percent and 82 percent, respectively) reported the same.
- Of those planning to travel internationally, 30 percent of US respondents plan to do so within the next six months, along with more than a third of Indians surveyed, 31 percent of Australian respondents and over a quarter of South Koreans surveyed.
- The majority of respondents in China, South Korea, India and Australia also expressed a desire to travel internationally as soon as they’re able to, along with 38 percent of people surveyed in the US.
As the travel revolution continues to unfold, the way we think about international travel is also changing
Throughout the pandemic, we’ve seen major shifts in the way that people think about travel and living, with the lines between them continuing to blur. For many, that also appears to apply to international travel.
- In both South Korea and China, 65 percent of those surveyed said they were more open to traveling internationally during off-peak times of the year than they were before the pandemic. That was also the case for 59 percent of Indian respondents, 55 percent of Australian respondents, one in five Japanese respondents (19 percent), and 39 percent of US respondents.
- Moving forward, many people are also open to the idea of combining work and travel while abroad. For survey participants who were currently working, that was the case for 73 percent of Indian respondents, two-thirds of South Korean respondents, one in two Australians surveyed, 49 percent of Chinese respondents, and 41 percent of US respondents.
Many people believe that international travel remains an important means of expanding their horizons and connecting with other cultures
- That’s true for 53 percent of Australians surveyed, 54 percent of Chinese respondents, 68 percent of South Korean respondents and 51 percent of Indian respondents.
- A significant number of those respondents looking to travel internationally also expressed a desire to experience off-the-beaten-path destinations they hadn’t visited before. This included more than a quarter of Japanese, Indian, Australian, South Korean, Chinese and US respondents (26 percent, 27 percent, 32 percent, one third, 32 percent and 26 percent, respectively).
Parin Mehta, Airbnb’s APAC Regional Director, said: “As international borders gradually reopen across the Asia-Pacific region, we’re focused on ensuring that guests and the communities they visit can make the most of both the travel revolution and the return of international travel. We’re committed to continuing to work collaboratively with governments and communities across the region to rebuild tourism and maximise the benefits of the travel revolution. We’re incredibly excited to be helping to make travellers’ long-dreamt about international trips become a reality. We continue to focus on innovation so guests can experience both well-travelled and new destinations in fresh ways.”
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