Airbnb Icons wins four Cannes Lions

Airbnb has wrapped an exceptional awards season with four wins at the 2025 Cannes Lions International Festival of Creativity for Airbnb Icons. 

The campaign, launched in May 2024, earned four Bronze Lions across Media, PR and Brand Experience & Activation Lions.  

This brings Airbnb Icons’ awards total to 11 wins at all five major global and North American shows entered this year, underscoring the campaign’s global impact and creative excellence:

Cannes Lions

• Media Lions: Large Scale Media – Bronze Lion
• Media Lions: Use of Digital Platforms – Bronze Lion
• PR Lions: Sponsorship & Brand Partnership – Bronze Lion
• Brand Experience & Activation Lions: Sponsorship & Brand Partnership – Bronze Lion

North American SABRE Awards

• Diamond SABRE Award for Superior Achievement in Brand-Building

REGGIE Awards

• New Product/Service Launch – Gold
• Experiential Marketing – Silver
• Entertainment Marketing – Silver

Clio Awards

• Creative Effectiveness: Multi-Country – Silver 

The One Show 

• Creative Effectiveness – Tourism / Travel / Transportation  – Silver Pencil
• Integrated/Omnichannel – Customer Experience/CX – Silver Pencil

This global recognition highlights the power of Icons to inspire, engage, and grow Airbnb’s community, and is a testament to the talent and creativity of the team behind it.