Airbnb Reveals Which Football Fans Will Feel Right at Home in Russia – Latin Americans Take Top Spots

Football (or soccer, depending on where you live) fever is starting to set in as fans all over the globe kick into countdown mode with the impending start of the world’s largest soccer tournament in just a couple of weeks. From Japan to Mexico, fans will be packing their bags and hitting the road in hopes of watching their home teams take gold.

From June 14 – July 15, thousands of guests will be checking into Airbnb listings in neighborhoods all across Russia. In fact, we took a look at Airbnb data and are expecting to host  nearly 177,000 total guests during the one-month time period. We took a closer look to see where the most fans were traveling from and discovered that half of the top 10 origin countries traveling to Russia hail from Latin America, including Mexico (in second place behind the US), followed by Colombia, Argentina, Brazil and Peru. 

It is well-known that Latin Americans are passionate about football so therefore it doesn’t come as a big surprise that fans from across the region would make the long trek to support their teams, participate in the fanfare and ultimately get a shot at witnessing history.

Jordi Torres Mallol, Latin America Regional Director for Airbnb

Airbnb and large sporting events are no strangers.  As the official alternative accommodation provider for the 2016 Summer Games in Rio, Airbnb hosted more than 85,000 guests from all over the world. As we turn our attention to Russia, we see that football fans from Latin America will do what it takes to see their teams play on the global stage.

Mexico

• More than 13,000 total guests  traveling to Russia
• The average booking length is 3.9 nights
• The average booking size for families is 4.5 people
• Mexico City, Jalisco, and Nuevo León are the top 3 origin states
• Moscow, Saint Petersburg, and Rostov-na-Donu are the top 3 destinations

Colombia

• More than 9,000 total guests  traveling to Russia
• The average booking length is 3.3 nights
• The average booking size for families is 5.1 people
• Bogotá, Antioquia, and Valle del Cauca are the top 3 origin states
• Kazan, Moscow, and Samara are the top 3 destinations

Brazil

• Close to 5,000 total guests  traveling to Russia
• The average booking length is 5.0 nights
• The average booking size for families is 4.3 people
• São Paulo, Rio de Janeiro, and Minas Gerais are the top 3 origin states
• Moscow, Saint Petersburg, and Rostov-na-Donu are the top 3 destinations

Argentina

• More than 8,000 total guests  traveling to Russia
• The average booking length is 5.2 nights
• The average booking size for families is 4.2 people
• Buenos Aires, Córdoba, and Santa Fe are the top 3 origin states
• Moscow, Saint Petersburg, and Nizhniy Novgorod are the top 3 destinations

All numbers   reflect    data for people traveling to Russia from June 14 - July 15