Hosts helped generate $1.4 billion in economic activity in Atlanta

Key Takeaways

  • Airbnb released new data showing hosts and guests in the Atlanta metro area contributed an estimated $1.4 billion in economic activity in 2023.
  • Hosts in the Atlanta metro area helped support approximately 17,200 jobs and generate an estimated $326 million in total tax revenue.

Key Takeaways

  • Airbnb released new data showing hosts and guests in the Atlanta metro area contributed an estimated $1.4 billion in economic activity in 2023.
  • Hosts in the Atlanta metro area helped support approximately 17,200 jobs and generate an estimated $326 million in total tax revenue.

In 2023, Airbnb hosts in the Atlanta metro welcomed nearly 1.4 million guests and delivered substantial economic benefits to the greater Atlanta community, helping generate $1.4 billion in economic activity.1 This activity supported 17,200 jobs2, and these jobs contributed to an estimated $816 million in labor income for local workers, driving economic growth across the Atlanta metro area.3

Airbnb hosts also help raise important tax revenue for the city, contributing an estimated $326 million in total tax revenue, including approximately $16.4 million in local lodging and hotel taxes collected and remitted by Airbnb on behalf of hosts in Atlanta.4

For many Atlanta residents, Airbnb is an economic lifeline. Collectively, hosts in Atlanta  earned over $270 million last year5, with many relying on the money they earn from hosting to stay in their homes and make ends meet. According to a 2023 survey of Airbnb hosts in Atlanta, 56 percent of hosts in the area reported that income earned through hosting helped them stay in their homes, 49 percent used this income to cover the rising cost of living, and 53 percent of hosts self-identified as women. 

Strengthening local small businesses and neighborhoods

Guests on Airbnb in Atlanta didn’t just stay in the most well-known neighborhoods—they explored and contributed to local businesses across the city. According to guest surveys:6

  • 30 percent of guests said they would not have visited the neighborhood they stayed in if not for an Airbnb.
  • 56 percent of guests reported visiting local small businesses—restaurants, cafes, and shops—based on recommendations from their Airbnb host.

In addition to providing flexible accommodation options, Airbnb guests also made significant contributions to the region’s economy. According to a 2023 survey of Airbnb guests, the average Airbnb guest spent $258 per day on restaurants, shopping, entertainment, and transportation in Atlanta.

Addressing community concerns and promoting responsible hosting

Airbnb remains committed to partnering with Atlanta leaders and continuing to pioneer innovative solutions to support responsible tourism. For example, disruptive parties are banned on Airbnb and incidents are rare—in 2023, just 0.035 percent of reservations globally resulted in a party report to us. To try to reduce the risk of disruptive parties, we continually invest in new technology, like our reservation screening and dedicated anti-party measures for holidays like Memorial Day and Fourth of July. Thanks to these anti-party measures we’ve seen an over 50 percent decrease globally in the rate of party reports to us since we introduced our party ban in 2020.7 

Other tools and resources we offer to support local communities, law enforcement and hosts include: 

  • In the rare event of an incident during a stay, our 24-Hour Safety Line enables hosts to quickly reach our specialized safety team for help.
  • Our Neighborhood Support Line enables neighbors to speak directly to us to report any concerns about a home they believe is listed on Airbnb – we investigate reports we receive and take appropriate action. 
  • In support of hosts, we collaborated with property tech company Minut to offer free noise sensors, which can help hosts to get ahead of noise and nuisance while respecting guest privacy.

1. Economic contribution metrics are generated using IMPLAN’s input-output model using multipliers from the 2022 data year (the latest available at the time of analysis) for the Atlanta metropolitan statistical area (MSA), and are reported in 2023 dollars. Model inputs are host earnings & guest spending, where spending is based on a survey of Airbnb guests staying in Atlanta.
2. Estimated number of full-time, part-time and seasonal jobs supported by the output generated by Airbnb activity. This metric includes direct, indirect, and induced effects.
3. Labor income includes both Proprietor Income (e.g. for small business owners that benefit from guest spending), but also Employee Compensation (e.g. cleaners, employees of small businesses). More details here.
4. Estimated total tax revenue associated with economic activity generated by Airbnb stays. This includes the total value of taxes associated with hosts’ income and spending, and the economic activity stemming from guests visiting local businesses.
5. Internal data of collective Atlanta metro host earnings in 2023.
6. Internal survey of guests in Atlanta from January 1 – December 31, 2023.
7. As of 2023 and compared with before this policy came into effect in 2020.