Travel to Greater Palm Springs where you’ll see awe-inspiring mountains and feel the warm rays of sun-kissed skies — that’s the message of a new marketing campaign announced by Airbnb and Visit Greater Palm Springs. The “Rediscover Greater Palm Springs” campaign aims to support the area’s tourism industry by encouraging SoCal residents to explore a curated selection of nearby stays and activities across the nine-city region, including Palm Springs, Desert Hot Springs, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, Indio, Cathedral City and Coachella.
Whether travelers are looking to explore the area’s year-round perfect weather, natural scenery, or mid-century modern architecture, the targeted social media and email campaign will feature a list of experiences and activities to help travelers plan their future trip to Greater Palm Springs.
We are excited to partner with Airbnb. Highlighting the unique experiences each of our nine cities offers, this campaign encourages visitors to take advantage of the opportunity to work remotely under the swaying palms and endless sunshine – the perfect setting for productive work and inspiring play!
Colleen Pace, Chief Sales & Marketing Officer for Visit Greater Palm Springs
Tourism is the number one industry in Greater Palm Springs – it generates $7.5 billion in economic impact, helps support one in five jobs, and generates $687 million in state and local taxes. The partnership is part of Airbnb’s work with destination marketing organizations and local governments to support local economic recovery. To date, Airbnb has launched more than 140 partnerships across nearly three dozen countries to bolster the economic benefits of travel for residents and small businesses.
Airbnb is proud to help keep more of the returns of tourism in the communities and neighborhoods where it takes place. Hosts keep the vast majority of what they charge for their listing and more than half of what guests spend during their US trips – 54 percent in 2020* – occurs in neighborhoods where they stay, supporting local shops and other small businesses. This economic activity has helped communities throughout the COVID-19 pandemic and continues to be an important source of income and revenue.
“Everyday, Hosts on Airbnb help guests discover the unique attractions and experiences that make the Greater Palm Springs region a one-of-a-kind destination. Airbnb is proud to partner with Visit Greater Palm Springs to help more people discover what makes this region great and help bolster the region’s tourism industry which supports thousands of residents, small businesses and the local economy,” said Toral Patel, Airbnb public policy manager.
By targeting potential travelers in Southern California, the campaign also taps into changing travel trends spurred by the COVID-19 pandemic, including consumer preferences for destinations often either in nearby or remote locations, from long-distance to road trips, and from urban to more rural destinations. In addition, remote work has given travelers more flexibility for family travel and longer weekend stays that blend work and leisure. The partnership will ensure Greater Palm Springs remains a top destination for guests looking to get away as the new year begins.
Promoting safe and responsible travel
In addition to highlighting local stays and attractions, the campaign will promote Visit Greater Palm Springs’ “Safer Together, Greater Together” pledge which encourages travelers to uphold the latest safety guidelines. More than 500 local businesses have taken the pledge to keep Greater Palm Springs safer.
Certain public health requirements may still be in place and Visit Greater Palm Springs reminds prospective travelers to review these guidelines ahead of their visit by learning more here.
About Greater Palm Springs
Greater Palm Springs is Southern California’s most storied resort oasis, with nine cities – Palm Springs, Desert Hot Springs, Cathedral City, Rancho Mirage, Palm Desert, Indian Wells, La Quinta, Indio and Coachella – each offering its own blend of experiences. And with natural hot mineral springs, lush palm groves, over 100 golf courses, year-round signature events and more than 300 days of sunshine annually, Greater Palm Springs offers a unique combination of escape, adventure, inspiration, recreation and relaxation. In Greater Palm Springs, the choices are as endless as our blue skies. For more information, visit www.visitgreaterpalmsprings.com.