As remote and hybrid work increases around the world, more and more people are taking advantage of workplace flexibility in their everyday lives by living and working on Airbnb. Nearly half of the nights booked on Airbnb in Q4 2021 were for stays of at least seven days. Similarly, one out of every five gross nights booked in Q4 were for stays of a month or longer.
In the US, “living anywhere” is more popular than ever for Black and Hispanic communities, according to a recent Airbnb survey*:
- 72% of Black remote professionals and 70% of Hispanic remote professionals have lived in at least one different location since 2020. This is compared to 64% of all remote professionals surveyed.
- More than 50% of Black and Hispanic professionals reported they are more likely to live and work in different cities or towns than they were a year ago.
- Finding inspiring locations and connecting with new people are the top reasons Black (60%) and Hispanic (59%) professionals desire to live and work from somewhere new, respectively.
- Across all groups, 76% of survey respondents are actively planning to take better advantage of workplace location flexibility in the near future
As the travel revolution continues to build momentum, Black and US Hispanic guests are finding innovative ways to create deeper connections on trips and are sharing those insights with the broader travel community. Black travel bloggers, Jessica E. Boyd and Steven M. Hughes of @JourneyBlackHome, curated a directory of more than 200 Black-owned Airbnb listings in the US with the hopes of empowering other Black travelers to embrace a nomadic lifestyle. “We want Black travelers to feel safe and ‘at home’ when they move about this world,” explained Boyd and Hughes. “Our mission is to inspire our community to travel more domestically, explore more locally, and reimagine what’s possible in their daily lives.”
Similarly, the @LatinxTravelClub provides the latest trends in travel and tourism through digital content meant to inspire their US Hispanic audience. Founded to help connect the US Hispanic Diaspora to their roots, the platform shares location hot spots and travel meetups regularly. “Over the past two years we’ve seen the Latinx/Latino community travel more frequently, strategically, and economically. They are active, entrepreneurial, and believe in sustainability. We’ve also seen them traveling to reconnect with their heritage, to see family and friends, while conscious of integrating within the global community,” says Michael Watson, Founder of Latinx Travel Club.
When considering where to stay for an extended period, Black and US Hispanic guests are most drawn to beach towns and major cities over mountains or rural areas, according to survey data. The Caribbean was the top location choice for Black professionals while Europe and Latin America are the preferred options for US Hispanic professionals. Both groups place higher value on diversity and culture, history and luxury living and shopping when selecting a new location to live and work from compared to other groups surveyed1 .