Wish You Were Here. That’s the message of a joint campaign launched by Airbnb and the Greater Raleigh Convention and Visitors Bureau (Visit Raleigh) that aims to support the city’s economic recovery and encourage people to safely visit the City of Oaks.
The campaign will target travelers in North Carolina and features a dedicated landing page highlighting Raleigh’s creative culture, local makers and outdoor activities. As part of the campaign, Airbnb will launch emails featuring nearby stays and activities, from enjoying tasty treats in the Warehouse District to the miles of hiking and biking trails in Umstead State Park, designed to keep the destination top of mind for when nearby visitors are ready to travel again.
Airbnb survey data shows people view travel in 2021 as a way to connect with family and friends, with more than half preferring a domestic or local destination versus visiting someplace international and farther away.
“This campaign seeks to tap into ongoing trends that see travelers prioritizing safer travel with local trips, and we hope it will encourage people to safely explore all that Raleigh has to offer and support the local economy in the process,” said Viviana Jordan, Airbnb Public Policy Manager. “We look forward to continuing to work with Visit Raleigh to support tourism recovery efforts.”
“With Raleigh’s recent recommitment to short-term rental opportunities within the city, and also long being a destination where North Carolinians come to reconnect with friends and family, the launch of this campaign with Airbnb was perfect timing. As N.C. further reopens, we can safely welcome more and more overnight visitors, and Raleigh’s many Airbnb Hosts offer lodging that’s perfect for immersing oneself in the local culture and recharging.”
Jonathan Freeze, Director of Marketing and Communications for Visit Raleigh
Partnering with Visit Raleigh is part of Airbnb’s work with governments and tourism agencies to support economic growth as destinations around the world seek to recover from the impacts of the COVID-19 pandemic. By working with destination marketing organizations, nonprofits and governments to support responsible and safe travel, Airbnb is helping communities harness these economic benefits for local citizens and small businesses.
“This collaboration between Visit Raleigh and Airbnb truly epitomizes the creative spirit of our city and is a wonderful way to amplify tourism recovery efforts, bring visitors back to our City and support our local businesses.”
Mary-Ann Baldwin, Mayor of Raleigh
To learn more about the partnership between Airbnb and Visit Raleigh, visit https://www.airbnb.com/d/creativeraleigh.