- Airbnb signs first partnership on responsible tourism in Central and Eastern Europe
- Airbnb and Krakow will work together to educate hosts and guests with joint initiatives, e.g. workshops and information online
- Partnership includes agreement to exchange aggregated tourism data
Airbnb and the City of Krakow are announcing that they have signed a landmark partnership to support and promote responsible tourism and exchange aggregated data about travel and tourism.
As part of the partnership, Airbnb and the City of Krakow will work together to promote responsible and sustainable tourism through educating hosts and guests and to generate awareness for Krakow as a popular destination in Central and Eastern Europe. The City of Krakow is also featured as part of Airbnb’s latest marketing campaign which promotes the city as a travel destination to German guests. Recent analysis from Airbnb shows that with the beginning of fall, guests are starting to show resuming interest in city travel.
To support the vibrant host community in Krakow, Airbnb and the City aim to undertake joint initiatives, such as educational workshops for hosts, supplying comprehensive information on Airbnb’s responsible hosting pages, and sending regular email reminders to hosts. Hosts keep up to 97 Grosz of every Polish zloty (PLN) they charge and the majority of the income made through hosting directly benefits the local community. In 2019, Airbnb’s host and guest community generated $117 billion in estimated direct economic impact across 30 countries alone.
“The signed letter of intent with Airbnb is an important step to take joint actions for sustainable tourism, especially as it is part of the forthcoming tourism policy program for Krakow in the coming years.”
Jacek Majchrowski, Mayor of Krakow
“With its historic and scenic city centre, Krakow is one of the most popular cities with travelers on Airbnb in Central and Eastern Europe. Thus, we are delighted to be working with Krakow and we want to work with the City to promote innovative forms of tourism and to deliver the benefits of responsible travel to the City.”
Kathrin Anselm, General Manager DACH, CEE & Russia at Airbnb
The partnership is the first of its kind between Airbnb and a City in Central and Eastern Europe. Airbnb is already working with over 500 local governments and organizations around the world to promote tourism, collect and remit taxes, and enable home sharing.