Twice as many new Hosts are matching with Superhosts with Airbnb Setup

Key Takeaways

  • Since the launch of Airbnb Setup in November 2022, twice as many prospective Hosts are matching with Superhosts and receiving free one-to-one guidance.
  • Introduced during the 2022 Winter Release, Airbnb Setup made it even easier for new Hosts to get started, with the option to match with a Superhost, host an experienced guest, and receive specialized support.
  • London, Paris, Istanbul, Phoenix and Los Angeles are the cities with the highest number of prospective Hosts matching with Superhosts.

Key Takeaways

  • Since the launch of Airbnb Setup in November 2022, twice as many prospective Hosts are matching with Superhosts and receiving free one-to-one guidance.
  • Introduced during the 2022 Winter Release, Airbnb Setup made it even easier for new Hosts to get started, with the option to match with a Superhost, host an experienced guest, and receive specialized support.
  • London, Paris, Istanbul, Phoenix and Los Angeles are the cities with the highest number of prospective Hosts matching with Superhosts.

We are providing an update on Airbnb Setup, the all-new way to list your place and start earning, first introduced during the 2022 Winter Release. With the option to match for free with a Superhost for one-to-one guidance, host an experienced guest as your first guest, and receive one-tap access to a specially trained team of Community Support agents, many around the world are learning that there has never been a better time to join Airbnb’s community of more than 4 million Hosts.

Three views of the Airbnb Setup Match on an iPhone

Match made in Setup

Since November, twice as many prospective Hosts are matching with Superhosts in their area and receiving personalized guidance as they navigate the process of becoming first-time Hosts. A Superhost is someone who goes above and beyond in their hosting duties and is a shining example of how a Host should be. You can easily identify one from the badge that appears on their listing and profile. They provide outstanding hospitality, which means being highly-rated, experienced, reliable, and responsive. Today, there are 1 million Superhosts worldwide.

With Airbnb Setup, the process of connecting with a Superhost has never been smoother, with an easy in-app option to connect with some of the most seasoned Hosts on the platform, whether by phone, video call, or chat. Whether helping with selecting listing photos to establishing house rules, Superhosts can tackle a wide variety of questions, and become true partners along the way.

A young couple arm in arm smiling and standing in the desert

“Our [Superhost] Magaly is an absolute gem. When we started planning out our first Airbnb, we were so overwhelmed by everything that goes into listing but Magaly stepped right in and helped coach us through that entire process. She’s not just a Superhost, she’s like an old trusted friend you can come to anytime of the day for questions or concerns.” 

– Jenny, new Host turned Superhost in Yucca Valley, CA

Top cities with the most Superhost matches

With Airbnb Setup available in over 80 countries, prospective Hosts are matching with Superhosts all around the world, but five cities in particular saw the most matches1 since November 2022:

  1. London, United Kingdom
  2. Paris, France
  3. Istanbul, Turkey
  4. Phoenix, AZ, United States
  5. Los Angeles, CA, United States

“[Superhost] Brindy was personable, professional, energetic, and genuinely motivated to help me make lasting improvements to help make me more money and create a fantastic experience both for myself and my guests. After a total of four months, I have hosted 31 stays, maintained an average rating of 5 stars, and just achieved Superhost status! I’m currently making $2500/mo net profit with clear room to grow! Pretty amazing results in a relatively short period of time!”

– Ross, new Host turned Superhost in Greenville, SC2 

A closeup selfie of Ross, wearing glasses and an orange tshirt

Top cities where new Hosts are welcoming experienced guests

As they prepare to open their doors for their first check-in, new Hosts are also opting to host experienced guests as their first guests. Defined as guests with good track records and at least three Airbnb stays under their belt, experienced guests are aware of their Host’s new status and can provide meaningful feedback to help them improve. As of today, more than 20,000 active Hosts have opted to welcome an experienced guest as their first guest. The following cities have had the highest number of new Hosts opting to welcome experienced guests since November 20223:

  1. Paris, France
  2. London, United Kingdom
  3. Phoenix, AZ, United States
  4. Istanbul, Turkey
A headshot of Leslie, wearing a white tanktop with a blue pattern against a white backdrop.

“I can only hope that all future Airbnb Hosts get the value of the wisdom, business acumen, and coaching that [my Superhost] provided me.”

Leslie, new Host in Winter Park, CO

Hosting in 2023

Last year, some of the top-earning weekends for Hosts were non-holidays, suggesting that anytime could be a good time to become a Host and start earning. Getting started is easy with Airbnb Setup, and prospective Hosts can learn more by visiting https://www.airbnb.com/host/homes

  1. Cities where the most prospective Hosts opted to match with a Superhost since November 16, 2022
  2. Like Ross, every Host’s experience hosting is unique. Host earnings vary widely depending on many factors, including availability, price, acceptance and cancellation rates, occupancy rate and the demand in the listing location.
  3. Active Hosts welcoming experienced guests since November 16, 2022 through February 1, 2023